Social Media: Page 133
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40% of millennials prefer watching their favorite TV shows live, study finds
These consumers also experience a range of emotions from TV content, and their favorite shows can influence their purchasing decisions.
By Erica Sweeney • Sept. 20, 2018 -
Perfect365 AR beauty app lets users earn Kin crypto coins
The company looks to introduce cryptocurrencies to an untapped audience of female beauty enthusiasts.
By Robert Williams • Sept. 20, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Dos Toros' Instagram following jumps 10x with meme account
The @PintoTheBurrito account helped to boost the brand's account to 40,000 followers in two years.
By Robert Williams • Sept. 20, 2018 -
The North Face expands definition of 'exploration' in short films
The videos are part of a new global campaign with the tagline "never stop exploring" that will feature musicians, athletes and activists.
By Erica Sweeney • Sept. 19, 2018 -
Pinterest opens influencer API to third-party platforms
Marketers will be able to better measure campaigns and find creators to work with that are best-suited for a brand.
By Erica Sweeney • Sept. 19, 2018 -
Doritos sponsors gaming tournament at annual Twitch convention
Top Twitch streamers will compete in the Doritos Bowl as they play Call of Duty: Black Ops 4's new Blackout mode.
By Kayla Matthews • Sept. 19, 2018 -
Facebook to gain most from big holiday ad spend
Digital advertising tops the marketing wish list for 68% of retailers, with a huge chunk going to Facebook and Instagram, Reveal Mobile predicts.
By Dan Alaimo • Sept. 18, 2018 -
Instagram expands shopping features to boost brands' direct sales
Two widely available features in Stories and Explore could help to close the sales loop for the more than 90 million users who tap shoppable posts for product details.
By Robert Williams • Sept. 18, 2018 -
Arby's offers free brand-inspired tattoos in 'sandwiches for life' promo
While there's no free food involved, the brand is offering a "higher level of sandwich commitment" to those interested in getting a permanent tattoo.
By Erica Sweeney • Sept. 18, 2018 -
Trip Advisor
TripAdvisor tests social 'travel feed' that loops in publishers and influencers
Condé Nast Traveler, Travel Channel and National Geographic are among the brands that users can follow for more personal experiences.
By Robert Williams • Sept. 18, 2018 -
Twitter puts live broadcasts atop user timelines
The feature makes breaking news, celebrity content and sports videos easier to watch on the platform.
By Robert Williams • Sept. 17, 2018 -
Range Rover, SunTrust are tightly integrated into Hulu's 'The First'
The efforts highlight a few ways brands can partner with streaming services for less-intrusive engagements.
By Erica Sweeney • Sept. 17, 2018 -
YouTube Martin Garrix
Axe kicks off fall push with DJ Martin Garrix body spray, branded music video
As interruptive advertising loses ground, the brand is putting a bigger focus on targeting young guys through music.
By Erica Sweeney • Sept. 17, 2018 -
Dos Equis says 'Mexico is the S--t' through collaboration with streetwear brand
A recently launched celebration of the brewer's heritage will include pop-up events, merchandise and limited-edition cans.
By Erica Sweeney • Sept. 17, 2018 -
YouTube Oreo
Oreo spotlights cookie-shaped eyebrows, slo-mo milk dive in new influencer content
The campaign focuses on the idea that "Some People'll Do Anything for an Oreo."
By Erica Sweeney • Sept. 17, 2018 -
Busch
Busch cracks open social media scavenger hunt in national forests
Contestants can use clues shared online to find specially marked trees and win free beer for a year.
By Robert Williams • Sept. 17, 2018 -
Snapchat partners with media companies to curate their own Our Stories
The feature will show posts that NBC, Refinery29 and others create by combining their editorial work with publicly submitted user-generated content.
By Robert Williams • Sept. 14, 2018 -
Nielsen: 90% of African-American consumers own smartphones, 54% are digital natives
Of the 67 million Twitter users, 28% are African-American, and 9.3 million embrace Black Twitter.
By Erica Sweeney • Sept. 14, 2018 -
Cheetos whips up Flamin' Hot-inspired menu for second pop-up restaurant
Recipes from the event will be released online, and people in Los Angeles can nab tie-ins with the online grocery divisions of Walmart and Amazon.
By Erica Sweeney • Sept. 14, 2018 -
'Deadpool 2' resurrects Blockbuster with London pop-up
Visitors with a Blockbuster membership card will receive a limited-edition VHS case with a film download code.
By Erica Sweeney • Sept. 13, 2018 -
Hyundai sees 33% jump in brand awareness with YouTube's vertical video ads
The newly launched format fills up a mobile screen in the video app, similar to what Snapchat and Instagram already offer.
By Robert Williams • Sept. 13, 2018 -
Domino's pulls free pizza stunt after 350 Russians get tattoos of its logo
A franchisee in Russia had offered 100 free pizzas per year for 100 years to fans who got a tattoo of the Domino's logo and shared it on social media.
By Erica Sweeney • Sept. 13, 2018 -
Shoclef app puts social spin on personal shopper trend
People can watch livestreams of personal shoppers as they browse and demonstrate products in stores.
By Dan O'Shea • Sept. 13, 2018 -
Sacramento Kings is early adopter of RCS messaging for customer service
As brands look to engage customers via mobile messaging, RCS could help wireless carriers better compete against Facebook Messenger and Apple Business Chat.
By Robert Williams • Sept. 12, 2018 -
Ted Baker
Ted Baker showcases fall fashion line with AI-powered chatbot
Along with providing fashion inspiration, the "Seemore" assistant on Facebook Messenger can answer questions and help customers track orders.
By Robert Williams • Sept. 12, 2018
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