Del Monte highlights connection to farmers, communities in 'Growers of Good'

The company's first major brand campaign since 2012 was created by new AOR DonerLA and is part of its continued efforts to court millennials. 

By Erica Sweeney • Oct. 5, 2018

J.C. Penney debuts private label inspired by 'savvy mom' Instagram influencers

The retailer is betting that the popularity of "mommy bloggers" with large social followings can help it drive holiday sales.

By Erica Sweeney • Oct. 4, 2018

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

The Knot waives $100 fee for photo-sharing app

The Guest app automatically compiles photos and videos that attendees of weddings and events capture with their smartphone cameras.

By Robert Williams • Oct. 4, 2018

How Nike curbs the challenges of Instagram's popular Stories feature

The brand's global head of business and media detailed how the shoemaker transforms the format's difficulties into strengths.

By Chris Kelly • Oct. 4, 2018

Reebok debuts '90s-themed campaign with capsule collection, content series

The brand capitalizes on nostalgia as it relaunches the Aztrek sneaker, which was first released in 1993, with a video series and influencer-created line.

By Erica Sweeney • Oct. 3, 2018

How Samsung, Toyota and AB InBev tap into culture to build brand love on Twitter

Marketers use the social platform to transform brand moments into purchase intent as consumers watch less TV, executives said during an Advertising Week panel.

By Natalie Black (Koltun) • Oct. 3, 2018

Cheetos' Win What You See expands locally and internationally

PepsiCo talked up the campaign's impact during an earnings call in which executives also said overall ad spend increased 6%. 

By Erica Sweeney • Oct. 3, 2018

PwC: 16% of consumers will use smartphones for holiday shopping

A shift in buying habits will particularly benefit Instagram, Pinterest and Snapchat, which have boosted their mobile commerce tools in the past year.

By Robert Williams • Oct. 3, 2018

PayPal teams with Phoenix Suns on jersey patch, cashless payments

Fans can use one-touch payments for parking, merchandise and concessions with new PayPal-installed devices at the Talking Stick Arena.

By Robert Williams • Oct. 3, 2018

Study: Commuters spend more time shopping, ordering food on phones

The results underscore how apps — especially for social media, video and music — have transformed the daily trek to work. 

By Robert Williams • Oct. 2, 2018

Facebook veteran Adam Mosseri to lead Instagram

His appointment to head the image-sharing app comes after the sudden resignation of co-founders Kevin Systrom and Mike Krieger last week.

By Robert Williams • Oct. 2, 2018

Lean Cuisine, DiGiorno deliver ROI over benchmarks with Twitter ad campaigns

Nestlé executives at Advertising Week discussed how the social network netted their brands the highest return on investment across social channels. 

By Chris Kelly • Oct. 2, 2018

Lowe's will test sharing transactional data with Pinterest

Executives said the goal is to better map the customer journey and deliver more relevant content.

By Natalie Black (Koltun) • Oct. 2, 2018

Inside Anheuser-Busch's playbook for revitalizing power brands like Bud Light

VP of Consumer Connections João Chueiri discussed how experiences, like a recent smart refrigerator stunt with the Cleveland Browns, trump traditional advertising when it comes to restoring relevance.

By Peter Adams • Oct. 2, 2018

Comic Dive: Advertisers or Activists?

As Advertising Week ramps up in New York City, discussions abound about the shift to creating brave and socially conscious campaigns. 

By John Hazard and Lisa Burdige • Oct. 2, 2018

Analysis: Gucci, Louis Vuitton rated 'genius' digital performers among luxury fashion brands

While the category lags when it comes to omnichannel functionalities, its adoption of social commerce on apps like Instagram is exploding. 

By Erica Sweeney • Oct. 2, 2018

'Game of Thrones' scotch, anyone? Booze brand tie-ups go niche

Johnnie Walker rolls out a White Walker-themed spirit, while coffee giant Dunkin' mixes its espresso blend with a Harpoon Brewery porter.  

By Erica Sweeney • Oct. 2, 2018

Schick Hydro promotes healthy masculinity with 'The Man I Am'

The shaving brand has also partnered with NBA star Kevin Love on a new web series "Locker Room Talk" and will be an official sponsor of the Movember Foundation.

By Erica Sweeney • Oct. 1, 2018

YouTube makes video ads more actionable, driving 3.5% CTR for Vodafone

New lower-funnel call-to-action features make it easier for customers to find a movie showtime, download an app, book a trip or watch another brand video.

By Robert Williams • Oct. 1, 2018

Will AR bring joy to holiday marketing?

The immersive tech is likely to play a more prominent role this holiday season across advertising, mobile shopping and even in stores.

By Dianna Christe • Oct. 1, 2018

Facebook adds personas to Messenger chatbots

In response to requests, the company also integrated Messenger chatbot support for WordPress.

By Robert Williams • Oct. 1, 2018

Dunkin', Dove Dry Shampoo offer life hack for hectic consumers

The partnership for National Coffee Day includes a sweepstakes where fans can win a year's supply of coffee and dry shampoo.

By Erica Sweeney • Sept. 28, 2018

Facebook's new in-stream video ad solutions target most engaged viewers

Facebook is also introducing ThruPlay, which gives advertisers the ability to optimize and pay only for ads watched to completion or for at least 15 seconds.

By Erica Sweeney • Sept. 28, 2018

Study: Social media ranks No. 1 for holiday ad spending

Facebook will be the most popular platform for ad buying by smaller businesses.

By Robert Williams • Sept. 28, 2018

Campaign Trail: Steak-umm's wild rant; Björn Borg swaps drugs for clothes; Aviation Gin takes flight

One brand gets ultra-woke online while another engages in some shady-sounding activity in our editors' picks for the week.

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Sept. 28, 2018