Thousands of marketers and ad industry professionals helped Advertising Week New York celebrate its 20th year last week as the annual confab took over the Penn District in Midtown Manhattan. Returning to what was formerly the Manhattan Mall, AWNY offered attendees numerous opportunities to learn about developments in the industry and network with peers.
Marketing Dive was on the ground at the conference, moderating panels, covering key sessions and meeting with marketing leaders. Brands including Diageo and Moët Hennessy shared how they've been utilizing this year's shiniest object, artificial intelligence, while Home Depot and United Airlines dove deep into how they've stood up and bolstered media networks — a space that continues to attract advertiser attention and investment.
Executives from PepsiCo Foods, Duracell, Nespresso and more detailed how they are approaching topics like an always-on content environment that features emerging platforms like Roblox and evolving legacy players like Disney. Below, find a collection of our coverage and some of the biggest takeaways from Advertising Week New York 2024.
