Dive Brief:
- Martha Stewart takes center stage in a new campaign underscoring the value of freelancers from Fiverr, according to information shared with Marketing Dive.
- The campaign is set to air across television and digital channels in August, with Stewart acting as both a brand ambassador and mentor to freelancers.
- The multifaceted campaign is meant to showcase the array of talent available on the freelance services marketplace, including specialists on social media marketing, web development and artificial intelligence (AI).
Dive Insight:
With a growing demand for specialized skills, Fiverr is hoping a familiar face will remind employers to look for talent in unusual places. The ad campaign has Stewart delegated to the role of an intern, delivering coffee to colleagues who are clueless about her talents.
“Martha Stewart is a business mogul and recognized all over the world for her media empire,” said Fiverr CMO Matti Yahav in a press release. “In today’s world of multifaceted businesses and complex projects, we’re seeing that many teams, including Martha’s, are making smart and efficient choices to find new skills outside of their business through leveraging freelancers.”
In addition to appearing in videos, Stewart will also serve as the brand ambassador to the 2024 Summer Product Launch, where she will showcase her skills as a Limited Edition Pro freelancer. The campaign is meant to show what tasks Stewart delegates to freelancers along with what skills are seeing a surge in interest on the platform. Interest in AI has seen as much as 6,000% growth on the platform, per Fiverr’s Business Trends Index.
As part of the campaign, three users will receive a thirty-minute consultation from Stewart, along with a $1,000 Fiverr giftcard to grow their business. Applications for the consultation took place from July 25 to Aug. 6, with consultations set to take place at the end of the month.
Martha Stewart has long been a go-to for marketers looking to capture the attention of a diverse audience. Often appearing beside Snoop Dogg, Stewart has partnered with BIC, entered the metaverse with Oreo and argued against DIY with Pure Leaf.
