Dive Brief:

• In its constant evolution of what it shows in the news feed, Facebook has decided to allow less auto-posts to appear in its news feed. 
• Auto-posts typically come from third-party apps — a song listened to on Spotify, or four miles run on RunKeeper — and rarely inspire any type of engagement. 
• Earlier this year at the F8 conference, Facebook announced that it will offer a means for third-party apps to allow users to log in anonymously as well. 

Dive Insight: 

The bad news is that any third-party apps that relied on the auto-posts for engagement will be suffering, but it's not likely that auto-posts played heavily into revenue building activities. This move will actually declutter news feeds, which could be good for everyone involved. Facebook will also continue to collect the third-party data to help target advertising.