Comic Dive takes a more lighthearted look at some of the industry's biggest news and is produced with illustrator John Hazard and creative director Lisa Burdige. View past comics in the archives here.
John Hazard and Lisa Burdige
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Comic Dive: Unusual Suspects
Alcohol brands have brought augmented reality, scavenger hunts, Hollywood-style commercials and more to their marketing. Do consumers know what they're selling anymore?
Recommended Reading
- The Macallan takes flight with first-ever global ad campaign By Erica Sweeney • Nov. 26, 2018
- 'Game of Thrones' scotch, anyone? Booze brand tie-ups go niche By Erica Sweeney • Oct. 2, 2018
- Campaign Trail: Michelob's turkey trot; PETA grills Butterball; Yellow Tail hops on UGC trend By Peter Adams, Natalie Black (Koltun), Chris Kelly • Nov. 21, 2018
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Busch cracks open social media scavenger hunt in national forests
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Jägermeister's AR Tarot deck serves Snapchatters their 'cocktail fate'
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