The Latest
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Illustration: Madeline McMahon for Industry Dive
TrackerSuper Bowl LIX: Tracking every ad
The NFL will again advertise during the big game with an ad handled by 72andSunny.
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Retrieved from TikTok on March 18, 2021
ColumnSociable: US Supreme Court will hear TikTok’s appeal over sell-off bill
TikTok will have another chance to argue against a bill requiring the app’s business in the U.S. be sold to an American-based entity.
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Courtesy of JBL
How JBL’s college marketing is evolving to deliver long-term brand value
Influencer content on Instagram and TikTok is “blowing away” industry benchmarks, according to marketing execs at the Harman-owned brand.
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Courtesy of Sony Corporation
Sony, Disney put Mickey on the court for Christmas Day NBA broadcast
The first animated alternate presentation of an NBA game will feature a cadre of cartoon icons, potentially reaching a wider audience.
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Courtesy of Campari
Grand Marnier celebrates fusion in multiyear pact with musician Future
The tie-up aligns with the 10th anniversary of the musician’s “Dirty Sprite 2” album and comes as parent Campari heavily targets U.S. consumers.
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Courtesy of P.F. Chang's
P.F. Chang’s finds new CMO in Ticketmaster, PepsiCo marketer
The casual dining chain becomes the latest restaurant brand to hire new marketing leadership as consumer behaviors continue to evolve.
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Courtesy of Toys R Us
Consumers call AI-generated video ads annoying, confusing, per NIQ
Even AI-generated ads perceived as high quality and polished-looking did not leave as memorable an impression as conventional advertising.
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Permission granted by Redcon1
Nostalgic Jolt Cola returning to shelves as an energy drink
The beverage, popular in the 1980s and 1990s, will be marketed on social platforms including TikTok, YouTube and Facebook in a bid to Gen Z.
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Courtesy of Wonderful Halos
Wonderful Halos’ edgy campaign sees kids call IRS, cut brake lines
“Hands Off My Halos” highlights the lengths children will go to keep mandarins from their parents and will span social media, streaming and more.
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Courtesy of Pull-Ups
Pull-Ups animates potty training reality to reach millennial, Gen Z parents
Led by Leo Burnett, a marketing relaunch for the Kimberly-Clark brand features animated characters Terd and Yureen alongside its iconic jingle.
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Courtesy of PepsiCo
Santa Claus makes the switch to Pepsi in brand’s latest dig at Coke
The Christmas icon, who has a long-standing association with Coca-Cola, proves a fickle soda fan in Pepsi’s holiday social content push.
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Cecilie_Arcurs via Getty Images
Programmatic ad spend grows alongside efficiency gains: ANA
As a result of the shifts toward more spending in CTV and private marketplaces, the ad industry is seeing positive movement in programmatic.
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Courtesy of Orangetheory
Orangetheory introduces brand revamp with ‘Every Reason is the Right Reason’
The new campaign and platform focus on the diversity of Orangetheory members and tie into a brand strategy centered around encouragement.
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Courtesy of Duolingo
Duolingo’s owl mascot plays ‘Squid Game’ with sprawling Netflix tie-up
“Learn Korean or Else” unites the language-learning app with the streamer for out-of-home stunts and social content, including an interactive TikTok filter.
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Emily Elconin via Getty Images
Nearly half of consumers feel ignored by marketers: Here’s what the numbers say
Among consumers who feel ignored, 75% would rather support brands that align with their values, iHeartMedia’s research found.
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Courtesy of Abby Hogue for Oatly
Oatly wants to update Santa’s Christmas Eve milk-and-cookies tradition
The brand had professional Santas taste test oatmilk and a fancy dessert as part of a push running on streaming, social, out-of-home and more.
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Courtesy of WPP
WPP, Universal Music Group partner to deepen brands’ access to music culture
Clients of the agency network will have a more direct line to artists, music catalogs and data insights while exploring new applications of AI.
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Courtesy of The J.M. Smucker Co.
Hostess refreshes packaging, logo as part of modernization drive
A new look for products like Twinkies and Ding Dongs is just one piece of the snack marketer’s overhaul following its acquisition by J.M. Smucker.
Updated Dec. 12, 2024 -
Courtesy of Kleenex
Kleenex’s breakup calculator relieves heartbreak with Amazon ‘ex-tras’
The “KleenEX” activation asks consumers to detail their split for product suggestions and Amazon input like movie recommendations.
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Kelly Sullivan via Getty Images
Facebook global ad revenue to surpass $100B in 2024: WARC
Supported by its AI and commerce bets, the platform is expected to become the second media brand after Google to reach the ad revenue milestone.
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Courtesy of Levi's
Deep DiveNostalgia-washing: How brands can look back without getting hung up to dry
As marketers continue to look for inspiration in campaigns and culture of the past, the savviest will focus on brand truths to make meaningful connections.
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ArLawKa AungTun via Getty Images
How indie agencies could benefit as Omnicom’s mega-deal for IPG shakes up adland
Analysts agree that independents, which have already started picking up more business, will receive a boon, while overall dealmaking may spike.
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Courtesy of Grocery TV
Hy-Vee links with Grocery TV to bolster in-store retail media network
The grocery chain added more than 10,000 in-store screens to make it easier for brands to reach its customers through digital advertising.
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Photo Illustration by Drew Angerer via Getty Images
TikTok Shop sales surpass $100M on Black Friday
The platform reported that sales tripled compared to last year, even as its future in the U.S. is uncertain.
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Courtesy of Netflix
Netflix partners with Mastercard as streamer’s experiential ambitions ramp up
Mastercard is the payments partner on Netflix House mall experiences, the “Stranger Things” Broadway prequel and more to tap into growing fandoms.
