Roku will cover the cost to turn branded social content into CTV ads

The platform, which is teaming with Spaceback to help brands make ads, predicts 20,000 new marketers will enter the streaming TV ad market in 2025.

Smashburger’s CMO on righting the brand’s course with a new visual identity

A new app launch followed a recent rebrand as part of new chief marketer Thomas Prather’s work to get the chain’s digital ecosystem moving.

BetMGM hires CMO to accelerate momentum in growing betting industry

Casey Hurbis previously served as chief marketer at Rocket Mortgage, where he oversaw two consecutive Super Bowl ad successes.

Omnicom acquires IPG to create advertising agency behemoth

The deal, with an estimated value over $13 billion, has industry-rattling implications — but may not address client demands for simplicity.

Campaign Trail: Lavazza’s coffee-serving robot dreams of la dolce vita

To establish itself as a global brand with Italian DNA, Lavazza enlisted a cute robot — and former “Office” mates Steve Carell and John Krasinski.

Sociable: Court rejects TikTok’s effort to negate US sell-off bill

The end of TikTok in the U.S. could be as soon as Jan. 19, 2025. 

7 top campaigns from 2024 and the tactics that drove success

These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less.

IPG acquires commerce marketing company Intelligence Node

The holding company will leverage Intelligence Node’s artificial intelligence know-how to provide clients with real-time product and market insights.