Why Home Depot is turning to DIY as its retail media network scales up

Executives at Advertising Week detailed how the home improvement retailer and its ad-tech partners have beefed up Orange Apron Media.

A marketer’s guide to Advertising Week New York 2024

Navigating the sprawling Penn District and staying abreast of talks about AI, retail media and sports marketing will be key for the four-day gathering.

Domino’s brings back Emergency Pizza promo with Twitch’s The Glitch

After last year’s success, the program is back for a more expansive effort that includes a gaming integration and partnership with nail brand Olive & June.

Honda nods to F1 icon Ayrton Senna in emotional ‘Unstoppable Dreams’ ad

The automaker’s latest spot, narrated by John Cena, leverages a reverse poem format to tell a tale of triumph as U.S. viewership for the motor sport grows.

Wyndham taps Havas as integrated agency of record across creative, media

Duties include oversight of media, creative, social and digital marketing for all Wyndham brands as well as the company’s loyalty program.

Campaign Trail: Campbell’s Chunky celebrates beefy hunks like Jason Kelce

Created with Leo Burnett, a new campaign finds humor by having football players enjoy “the soup that eats like a meal” at a gym and on a bearskin rug.

Snapchat brings back Phantom House series with Maybelline, State Farm

The Halloween content series, now in its second year, will also be leveraged by Hulu to support its Huluween campaign and new original film, “Carved.”

McDonald’s debuts Chicken Big Mac with dupe restaurant, livestream push

The burger chain has revealed two spots featuring the limited-time offering starring “Fresh Off The Boat” castmates Randall Park and Hudson Yang.

Updated Oct. 15, 2024

Top marketing conferences to attend in 2025

From trade organization symposiums to gatherings around innovation and technology, here are some must-attend events for advertising professionals. 

Totino’s touts pizza roll value with ‘I Think You Should Leave’ creators

The creative minds behind the cult Netflix comedy developed spots where suburban dads confront an alien who devoured their snacks. 

5 ways marketers can master RCS for mobile messaging

Now that Apple has adopted Rich Communication Services, here’s how brands can prepare to use the business side of the messaging standard.

Chipotle, Sweetgreen leverage DoorDash’s new ad platform for restaurants

The delivery platform also added offsite capabilities and sponsored brand placements for CPG brands as delivery platforms race to improve ad offerings.

How Dr. Squatch turned Sydney Sweeney into the ‘Body Wash Genie’

The digitally native men’s grooming brand enlisted one of Hollywood’s fastest-rising stars for a cheeky campaign that notes “guys only want one thing.”

‘Not a banana’: Ahold Delhaize USA, Giant Eagle talk retail media strategies

Running an advertising arm is very different from selling groceries, executives said during a virtual event hosted by Grocery Dive and Marketing Dive.

How Corona found success with YouTube Shorts

The campaign for one leg of the brand’s Sunsets Festival World Tour saw 5.1 million impressions and utilized several ad formats to drive results.

5 ways grocers can master shoppable video, connected TV

Social media platforms like TikTok put consumers in shopping mode 24/7, so retailers need to know how to create engaging content, said Chris Bruderle, IAB's VP of industry insights and content strategy.

JCPenney names Marisa Thalberg consulting CMO to bolster turnaround plan

The veteran marketer, most recently CMO of SeaWorld, describes the 122-year-old retailer as “ripe for reinvigoration.”

Johnnie Walker plays ‘Squid Game’ with custom bottles, co-branded campaign

The Diageo marketer is supporting a Times Square takeover and will appear on Netflix’s ad-supported tier for season two of the hit series.

Levi’s gets nostalgic with Beyoncé in first chapter of new campaign

Created with TBWA\Chiat\Day LA, “Reiimagine” will reinterpret several of the brand’s iconic advertisements, starting with the singer’s take on “Launderette.”

Shake Shack touts premium ingredients in multichannel ‘Worth It’ ads

Commercials that leverage slow-motion footage and a voice-over about how the chain lives up to the hype arrive as competitors focus on affordability. 

New brands jump at endorsement deals with influencers, celebrities: study

Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.

How brands can reduce their carbon footprint to make advertising gains

Marketers who incorporate sustainability into their media planning hit KPIs earlier, per an ANA study that included the likes of Kroger and Coca-Cola.

Mondelēz expands generative AI marketing bets with new platform

Publicis Groupe and Accenture support the offering focused on faster, more efficient production of personalized text, images and video.

Updated Sept. 27, 2024

Gatorade, Chips Ahoy among brands testing Gopuff’s new ad features

The delivery service has beefed up its platform to help brands connect with Gen Z and millennial consumers whether in-app, in-bag or off-platform.

Privacy laws raise questions for advertisers: Here’s what the numbers say

A majority of advertisers have changed their strategies to comply with new legislation, while nearly half have adjusted their number of data partners.