Snap doubles number of advertisers in Q3 as AI, AR bets persist

The platform’s hot streak endures as it reports 10% year-over-year ad revenue growth and the addition of 37 million daily active users during the period.

Netflix taps new VP of advertising as ad biz prepares for crucial 2025

Nicolle Pangis, formerly CEO of Ampersand, will bring a data-driven approach to the streamer as it continues to scale its advertising business.

Build-A-Bear appoints chief brand officer

Kim Utlaut will guide the company’s brand and communications strategy and spent over 20 years in leadership roles at Coca-Cola.

Google ads performance robust despite existential threats

The company’s search segment saw healthy revenue growth during a Q3 period where the business was also ruled to be part of an illegal monopoly.

GroupM doubles advertiser spend on women’s sports within months

Over 20 brands in the agency’s portfolio leveraged its dedicated marketplace to prioritize and monetize women’s sports advertising.

Sociable: Meta is developing a search engine to power its AI chatbot

The company reportedly wants to reduce its reliance on data from Microsoft’s Bing and Google at a time when all three are battling for AI supremacy.

Walmart parodies TV hits in Black Friday ‘advertainment’ series

“Deals of Desire” will run on TV, TikTok, YouTube and out-of-home and follows similar efforts from the retailer that bridge content and commerce.

WPP bounces back from tough H1 with key new business gains in Q3

Drivers of the holding group’s strong quarter include growth from top 10 clients and big wins like Unilever’s media, retail media and creative accounts.

The marketing job market: Here’s what the numbers say

It's more challenging to get a marketing job today than it was five years ago, according to 68% of industry professionals surveyed by CMI.

How L’Oréal’s bigger Pinterest bets are winning over Gen Z

Leveraging the platform’s new ad features, Maybelline created Collages Remixes that drove an engagement rate of over five times its average.

VML unites design capabilities, talent under new studio offering

A dedicated agency design unit, one of several to launch this year, could help VML capitalize on ongoing demand for brand refreshes.

Jennifer Hudson stars in Old Navy’s latest holiday campaign

The campaign, dubbed “Love is in the House,” will air across cinema, social media, primetime networks and streaming services.

Heineken turns any phone ‘boring’ to encourage IRL connection

Developed with Publicis Groupe’s LePub, the offering shuts down other phone functions for a set period of time, addressing a consumer desire to unplug.

Columbia revamps creative strategy with new top marketer, agency

Matthew Sutton, previously of digital-first brands like The Black Tux, is tasked with bringing product strategy and marketing closer together.

Urban Outfitters says ‘Happy LOLidays’ with social-focused holiday campaign

The retailer’s latest effort centers on affordable, easy gifting and includes its first-ever holiday jingle made with TikTok personality Lubalin.

How — and why — this brand created an ad campaign entirely with AI

IT management platform Atera used generative AI tools including Sora and Midjourney to save up to $1 million on video ad production.

Chick-fil-A targets families with entertainment-focused mobile app

The free app will launch Nov. 18 and include podcasts, games, interactive stories and original animated shows like “Legends of Evergreen Hills.” 

Red Lobster appoints new CMO to usher in post-bankruptcy era

Nichole Robillard, who recently led a rebrand for Smokey Bones, was praised for her ability to blend creative and operational expertise.

Milk-Bone revels in rom-com tropes with movie trailer parody campaign

Ads for faux film “Howl You Know” will run before actual trailers in cinemas while the brand is sharing additional Hollywood-like content on social. 

Mucinex mascot Mr. Mucus lands on Tinder to give consumers the ick

The scummy character has set up a profile that leans into tired dating app tropes, like holding a fish in his photos, to capitalize on cuffing season.

True Religion enlists Megan Thee Stallion to tap into hip-hop culture

Along with paid social, influencer content and audio ads, the campaign includes a social media takeover with Instagram personality Dudette.

E.l.f. challenges companies to ‘Dupe That!’ for latest purpose stunt

The cosmetic brand’s new campaign spotlights the positive impact of its purpose-led efforts and invites other businesses to join the “unicorn parade.”

How Georgia-Pacific creates value by investing in retail media networks

Paras Shah, the senior director of digital media at the CPG giant, reminds retail media networks “that is your full funnel — not my full funnel.”

Inside Walmart’s pop culture-heavy 2024 holiday campaign

Nods to iconic film and TV like “Gilmore Girls” and “Christmas Vacation” aim to cut through the crowded retail marketing ecosystem this season.

3 brands that understand Gen Alpha’s humor — and what they’re doing right

Sour Patch Kids, Crocs and Nutter Butter all tap into the meme-driven humor that the cohort loves, says Movers+Shakers’ CEO Evan Horowitz.