Peroni puts nonalcoholic beer in the driver’s seat for racing tie-in

The campaign comes as Peroni’s parent company looks to expand its portfolio of nonalcoholic options during a period of market growth.

Wonder bets on media network with Tastemade acquisition

The owner of Blue Apron and Grubhub gains a creative studio and CTV know-how in Tastemade as it looks to ramp up ad programs for brands.

DraftKings sings along to ‘The Gambler’ in responsible gaming push

The gambling company’s multimillion-dollar effort pairs a Kenny Rogers classic with branding support from the NFL, NBA and the PGA Tour.

How the National Women’s Soccer League embraces its challenger brand DNA

A Gen Z-centered content partnership with Overtime speaks to how sports content and social media are becoming a potent pairing for marketers.

The future of retail media networks: Here’s what the numbers say

Measurement concerns, a lack of automation and increased competition may slow the growth of retail media networks.

Buffalo Wild Wings riffs on infomercial tropes for March Madness

The chain is pitching a pair of novelty goggles as the perfect way to watch all of the games at once and will support the effort via Snapchat.

Estée Lauder continues generative AI push with Adobe integration

The marketer will bring Adobe Firefly Services into its existing Adobe Creative Cloud workflows to increase efficiency and accelerate campaign execution.

Marketing leaders share how consumer backlash strengthened their brands

Speaking at a Female Quotient event during SXSW, Jaguar Land Rover’s U.S. CMO discussed navigating the response to a recent rebrand.

Morgan Stanley’s CMO on bringing brand purpose to life through sports

The exec details a deal with basketball league Unrivaled and shares lessons learned from the brand’s 10 years at the PGA’s Players Championship.

Capri Sun uses Snapchat to boost glow-in-the-dark Moon Punch pouches

The limited-time offering from the Kraft Heinz juice brand will be doled out to consumers who scan the moon through the camera on the Snapchat app.

How State Farm pivoted its Super Bowl ad to March Madness and beyond

The insurer and agency Highdive developed a Batman-powered campaign that was originally meant to kick off during the big game.

CMO role paves path to bigger leadership appointments: Spencer Stuart

Nearly two-thirds of CMOs who left their jobs were either promoted internally or moved onto a similar or higher role at a different brand.

TikTok ad revenue could top $32B — if it doesn’t lose its biggest market

Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes through.

Sociable: How to maximize Reels success, according to Instagram

Some tips for your Reels, including why you should be posting longer content.

Rare Beauty CMO on winning Gen Z through community-oriented marketing

The brand spent years building up its social media fandom before launching a major ad campaign, CMO Katie Welch said at SXSW.

How cult brands like Crocs, Southwest see influencer marketing evolving

Executives at SXSW described how the channel can be more successful than traditional advertising in the quest to woo Gen Z consumers. 

What Coca-Cola has learned on its generative AI journey so far

Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech throughout its organization.

Clorox tests emotional response to cleaning for new brand platform

Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.

Amazon shores up stronger CTV position with Complete TV solution

The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and streaming channels.

Campaign Trail: How Hollywood stunt pros pulled off an Oscars ad stunt

Samsung, L’Oréal and Carnival were among the brands featured in ads created by Disney Advertising, Kimmelot and Maximum Effort.

Priceline tells Gen Z travelers to stop ‘dreamscrolling’ in new ads

The travel site’s campaign kicks off with a basketball-themed spot and DraftKings partnership to encourage consumers to book their dream trips. 

NWSL lands podcast star Alex Cooper’s Unwell Hydration as sponsor

The "Call Her Daddy" host's beverage brand is supporting pop-ups and an official fan community as part of the deal with the women's soccer league.

Publicis acquires Lotame to fortify data-driven marketing position

The deal, which will see Lotame positioned within Epsilon, gives Publicis a view into nearly 4 billion consumers, or 91% of internet-connected adults.

Papa Johns invites pizza fans to ‘Meet the Makers’ for TV, social ads

Handled by the Martin Agency, the chain’s first work under CMO Jenna Bromberg includes tie-ups with food influencers and real team members.

Twitch simplifies sponsorship, revenue opportunities for streamers

A Creator Profile feature and partnership with StreamElements enables creators to make professional connections directly from their dashboards.