Under Armour plots ‘most significant’ marketing to date as it works to win back shoppers

“I don’t believe the consumer’s mad at us, we just have to give them a reason to want to engage with us again,” CEO Kevin Plank said on a call with analysts.

AppLovin’s breakthroughs in AI-powered advertising propel growth

The ad-tech firm, which has become a darling tech stock this year, has its sights set on e-commerce as the next big opportunity.

Dick’s recreates iconic holiday film moments with NFL’s Watt brothers

In a new spot, former NFL player J.J. Watt is trapped in a Dick’s store after closing, leading to a series of silly antics.

Papa Johns names new CMO to elevate data-driven creativity

Jenna Bromberg, previously director of core marketing at Pizza Hut, joins Papa Johns as it works to improve perceptions around value and loyalty experiences.

How Carter’s is pitching kids’ clothes to new Gen Z parents

As part of the ‘More Than Just Cute” campaign, the brand released holiday-themed ads that will run on YouTube, Instagram, Facebook and TikTok.

Updated Nov. 8, 2024

DraftKings, Dr Pepper stay live with new sports-focused CTV ad format

Perion’s Stay Live uses AI to place ads by analyzing broadcast streams for moments of high engagement but low interruption.

Burger King doles out holiday deals with immersive mobile app experience

Available to Royal Perks loyalty members, BK Village promotes the fast food chain’s inaugural advent calendar and 31 Days of Deals promotion.

SoundCloud powers programmatic display, video ads with PubMatic

The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app. 

Cracker Barrel’s new CMO on reconnecting a heritage brand to culture

Sarah Moore discussed changing Cracker Barrel’s approach to partnerships and prioritizing apps like TikTok to keep a finger on the consumer pulse.

Yum Brands says AI-powered marketing is helping drive transactions

Discussing Q3 earnings, CFO Chris Turner also said the technology is helping to reduce churn and should be easily scalable across brands.

Amazon’s holiday campaign spotlights classic song, acts of kindness

“What the World Needs Now Is Love” features heavily in the effort that extends Amazon's focus on music around the holidays.

Nike shakes up senior leadership

Ann Miller will lead global sports marketing, and Chief Supply Chain Officer Venkatesh Alagirisamy will be elevated to the team. 

Brands lean into fractious election with messages of unity and humor

With tensions running high, some consumer brands are trying to make an emotional connection and avoid landing in hot water.

SharkNinja and David Beckham help consumers ‘Ninja the Holidays’

The global holiday campaign positions Ninja’s kitchen appliances as the means to help consumers complete their seasonal meals in record time.

Etsy focuses on gifts with a personal touch in sprawling holiday campaign

Waldo, of “Where’s Waldo?” fame, travels the world but only feels seen upon returning home and receiving a thoughtful gift in the platform’s campaign.

How Oreo’s new DTC platform fits into Mondelēz’s evolving data strategy

The cookie brand’s work with digital commerce agency Goodness is at the core of its marketing transformation agenda.

Peloton targets millennial men with first part of multiphase campaign

The friendly rivalry between football-playing brothers T.J. and J.J. Watt is the focus of the first work from creative agency Special London.

Nielsen gets shot in the arm from MRC’s livestream accreditation

Advertisers increasingly rely on multiple sources for insight into viewing habits, but Nielsen remains the leading TV currency despite recent setbacks.

Why Rao’s picked Macy’s Thanksgiving Day Parade for a marketing breakthrough

The tomato sauce brand will also debut a campaign highlighting its heritage as it builds on sales growth and a recent acquisition by Campbell Soup.

McKinsey: CMOs feel unprepared as duties pile up

Marketers are handling a wider range of functions, including generative AI, but encountering barriers in relation to budgetary and structural support.

Campaign Trail: Taco Bell takes on ‘Big Chicken’ through family debates

Fans of the chain’s Cantina Chicken menu are pitted against “trachickenalists” in ads that pitch the QSR as a chicken destination like KFC and Chick-fil-A.

Amazon trumpets new AI-powered tools for marketers as costs soar

Image, audio and video generators for making ads are part of an AI strategy that drove capital expenditures up 81% year over year in Q3. 

Meta’s generative AI tools find purchase with users and advertisers

More than 1 million advertisers used its AI products in the past month, while features like Image Generator are helping drive conversions.

Inside Disney’s increasingly global approach to selling holiday ads

The media giant is helping brands take advantage of an audience that consumed more than 10 billion hours of content during the 2023 holidays.

Uber Eats, Princess Cruises debut in-stadium AR experiences with LA Rams

The marketers leveraged Stagwell’s ARound augmented reality platform to engage sports fans with branded experiences during live sports broadcasts.