The Latest
-
Courtesy of Lexus
Lexus marks 25 years of ‘December to Remember’ with nostalgic ads
Two new commercials under the brand’s long-running holiday campaign see it continuing to focus on striking a balance between product and emotion.
-
Permission granted by Klue
Sponsored by KlueBeyond the price tag: The real deal-breakers, according to your buyers
Klue analyzed 3,400+ buyer interviews and uncovered the shocking truth about why deals are won or lost. Spoiler: it's not what your CRM data is telling you.
-
Courtesy of Knorr
Knorr targets zillennials in campaign celebrating holiday cooking blunders
“#EffortisEverything” includes tie-ups with everyday individuals to showcase images of their cooking fails across social media and out-of-home ads.
-
Courtesy of Kellanova
Pop-Tarts will send another edible mascot to ‘mouth heaven’ at bowl game
The Kellanova brand is ramping up the intrigue around the return of a stunt that went viral on social media last December.
-
Courtesy of Viant
Viant seeks CTV edge with IRIS.TV acquisition
IRIS.TV uses an artificial intelligence-enhanced proprietary video content identifier that provides contextual and brand-suitability data to advertisers.
-
Courtesy of PepsiCo
Pepsi swaps out burger chain soda orders in brand’s latest video stunt
“Undercover Cups” social content shows reps going into McDonald’s, Burger King and Wendy’s to replace soft drink orders with Pepsi.
-
Courtesy of Totino's
ColumnCampaign Trail: Totino’s spaces out with ‘I Think You Should Leave’ crew
The General Mills brand and Dentsu Creative — with the help of an animatronic alien — took an entertainment-first approach to deliver a value message.
-
Permission granted by R3
MediaSense acquires R3 to expand global footprint, service capabilities
The U.K.-based media advisor, which recently aided reviews for Amazon and Unilever, acquired a marketing unit from PwC earlier this year.
-
Permission granted by Tide
Why Tide is shifting to social-first marketing for its latest NFL blitz
The Woven Collaborative, a unit comprised of various agencies and Tide’s internal creative team, is behind the brand’s most content-rich NFL effort yet.
-
Courtesy of Doodles
McDonald’s holiday cups entertain with Doodles content, digital collectibles
A collaboration with a Web3-fueled entertainment brand includes a “pack ripping” experience on the chain’s app, a merch drop, new song and more.
-
Courtesy of Target
Target debuts ‘weirdly hot’ Santa for second holiday advertising push
The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too transactional.
-
Courtesy of True Religion
Deep Dive‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers
Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence.
-
Retrieved from Kroger on November 13, 2024
Kroger plans Shop the Scene experience on Hulu for holiday campaign
Central to the effort is a 60-second spot, “The Case of the Disappearing Food,” that details how the act of sharing food can ignite the holiday spirit.
-
Retrieved from Sprite on November 07, 2024
How Sprite remixed ‘The Night Before Christmas’ for its holiday campaign
The brand’s first new holiday campaign in three years promotes a popular seasonal flavor by turning NBA star Anthony Edwards into “Anta Claus.”
-
Retrieved from Nordstrom on November 13, 2024
Nordstrom leverages generative AI for holiday app refresh
Among the new app features are trend reports, which blend the expertise of Nordstrom stylists with artificial intelligence to deliver relevant trends.
-
Courtesy of Foot Locker
Foot Locker celebrates sneaker culture in star-studded holiday campaign
NBA players Anthony Edwards and LaMelo Ball and musician Coi Leray are featured in ads that will air across paid media, in-store, social and more.
-
Permission granted by Purina
Purina races onto Roblox with game focused on virtual pets
The Nestlé-owned brand wants to be an early pet-care mover on a platform that is increasingly key to reaching Gen Z and Gen Alpha.
-
Courtesy of Keurig Dr Pepper
Keurig Dr Pepper taps new CMO to accelerate digital-first marketing
Drew Panayiotou, most recently of Pfizer, is tasked with embracing new technology and keeping up momentum for brands like Dr Pepper.
-
Courtesy of REI
REI taps former Sephora, Williams-Sonoma exec for chief marketer
Abigail Jacobs will oversee all marketing functions at the outdoor retailer, which has struggled to return to profitability in recent years.
-
Courtesy of Netflix
Netflix helps brands deepen NFL integrations with new ad partnerships
The streaming platform, which now boasts 70 million global ad-tier users, also collaborated with Kia in Korea around the upcoming season of “Squid Game.”
-
Courtesy of Wesson Oil
Wesson recasts gender roles in Thanksgiving campaign
The effort comes two years after the 125-year-old brand underwent a refresh and jump-started its marketing strategy.
-
Justin Sullivan via Getty Images
Heineken USA names new CMO focused on brand building
Alison Payne, who succeeds longtime marketer Jonnie Cahill, previously revamped brands like Dos Equis and oversaw global beer offerings.
-
Courtesy of DoorDash
DoorDash puts fresh spin on family meals for Hispanic Gen Zers
The delivery platform’s first work from Gut Miami puts a refreshing spin on the common childhood occurrence of being told there’s food at home.
-
Bill Pugliano via Getty Images
ColumnSociable: How will Trump’s second term impact social media companies?
A look at what Trump said about social media platforms during the campaign.
-
Mediaphotos via Getty Images
TV advertising drives brand results: Here’s what the numbers say
A review of first-time TV advertisers indicates the channel supports mid-funnel activity like consideration.
-
tomazl via Getty Images
Trade Desk’s strong Q3 underscores key strengths as digital marketing evolves
The advertising platform has posted a 20% revenue gain for 11 straight quarters.
