The Latest
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Retrieved from Walmart on October 28, 2024
Walmart parodies TV hits in Black Friday ‘advertainment’ series
“Deals of Desire” will run on TV, TikTok, YouTube and out-of-home and follows similar efforts from the retailer that bridge content and commerce.
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Drew Angerer via Getty Images
The marketing job market: Here’s what the numbers say
It's more challenging to get a marketing job today than it was five years ago, according to 68% of industry professionals surveyed by CMI.
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Courtesy of Maybelline
How L’Oréal’s bigger Pinterest bets are winning over Gen Z
Leveraging the platform’s new ad features, Maybelline created Collages Remixes that drove an engagement rate of over five times its average.
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PeopleImages via Getty Images
VML unites design capabilities, talent under new studio offering
A dedicated agency design unit, one of several to launch this year, could help VML capitalize on ongoing demand for brand refreshes.
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Courtesy of Old Navy
Jennifer Hudson stars in Old Navy’s latest holiday campaign
The campaign, dubbed “Love is in the House,” will air across cinema, social media, primetime networks and streaming services.
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Courtesy of Heineken
Heineken turns any phone ‘boring’ to encourage IRL connection
Developed with Publicis Groupe’s LePub, the offering shuts down other phone functions for a set period of time, addressing a consumer desire to unplug.
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Courtesy of Columbia Sportswear
Columbia revamps creative strategy with new top marketer, agency
Matthew Sutton, previously of digital-first brands like The Black Tux, is tasked with bringing product strategy and marketing closer together.
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Courtesy of Urban Outfitters
Urban Outfitters says ‘Happy LOLidays’ with social-focused holiday campaign
The retailer’s latest effort centers on affordable, easy gifting and includes its first-ever holiday jingle made with TikTok personality Lubalin.
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Courtesy of Atera
Q&AHow — and why — this brand created an ad campaign entirely with AI
IT management platform Atera used generative AI tools including Sora and Midjourney to save up to $1 million on video ad production.
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Courtesy of Chick-fil-A
Chick-fil-A targets families with entertainment-focused mobile app
The free app will launch Nov. 18 and include podcasts, games, interactive stories and original animated shows like “Legends of Evergreen Hills.”
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Brandon Bell via Getty Images
Red Lobster appoints new CMO to usher in post-bankruptcy era
Nichole Robillard, who recently led a rebrand for Smokey Bones, was praised for her ability to blend creative and operational expertise.
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Retrieved from Milk-Bone on October 23, 2024
Milk-Bone revels in rom-com tropes with movie trailer parody campaign
Ads for faux film “Howl You Know” will run before actual trailers in cinemas while the brand is sharing additional Hollywood-like content on social.
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Courtesy of Mucinex
Mucinex mascot Mr. Mucus lands on Tinder to give consumers the ick
The scummy character has set up a profile that leans into tired dating app tropes, like holding a fish in his photos, to capitalize on cuffing season.
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Courtesy of True Religion
True Religion enlists Megan Thee Stallion to tap into hip-hop culture
Along with paid social, influencer content and audio ads, the campaign includes a social media takeover with Instagram personality Dudette.
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Courtesy of E.l.f. Beauty
E.l.f. challenges companies to ‘Dupe That!’ for latest purpose stunt
The cosmetic brand’s new campaign spotlights the positive impact of its purpose-led efforts and invites other businesses to join the “unicorn parade.”
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Courtesy of Georgia-Pacific
Q&AHow Georgia-Pacific creates value by investing in retail media networks
Paras Shah, the senior director of digital media at the CPG giant, reminds retail media networks “that is your full funnel — not my full funnel.”
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Permission granted by Walmart
Inside Walmart’s pop culture-heavy 2024 holiday campaign
Nods to iconic film and TV like “Gilmore Girls” and “Christmas Vacation” aim to cut through the crowded retail marketing ecosystem this season.
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Permission granted by Sour Patch Kids
Opinion3 brands that understand Gen Alpha’s humor — and what they’re doing right
Sour Patch Kids, Crocs and Nutter Butter all tap into the meme-driven humor that the cohort loves, says Movers+Shakers’ CEO Evan Horowitz.
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Spencer Platt via Getty Images
Starbucks appoints ex-Chipotle exec as first global chief brand officer
Tressie Lieberman joins the coffee chain as part of new CEO Brian Niccol’s marketing overhaul, which also includes a recent agency appointment.
Updated Oct. 21, 2024 -
Courtesy of Fred & Farid Los Angeles
Rare Beauty celebrates ‘Every Side of You’ for first global campaign
The Selena Gomez-founded cosmetics brand is putting individuality at the center of its marketing as it continues to hold favor among Gen Z.
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sanjeri via Getty Images
Publicis again raises guidance as personalization bets attract clients
Account wins from marketers like Hershey underpinned a positive quarter that delivered 5.8% organic growth and saw two large acquisitions.
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Courtesy of Ferrero North America
Nutella spreads the word about its biscuits via Betches book club partnership
The Ferrero brand is promoting its cookie product with an in-person event and a podcast series that key into the popularity of book clubs.
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Courtesy of California Pizza Kitchen
California Pizza Kitchen’s new agency roster arrives for milestone year
The chain under new chief marketer Dawn Keller has lined up agencies Iris, Blue Engine, Acadia and Push ahead of its 40th anniversary next year.
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Retrieved from Hello on October 16, 2024
ColumnCampaign Trail: Colgate-Palmolive’s Hello makes mundane routines more magical
Indie agency Walrus worked to find a “Goldilocks zone” between fantasy and real life in playful spots for toothpaste and deodorant.
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Courtesy of JCPenney
JCPenney’s holiday playbook: Deals, in-store experiences and Martha Stewart
The embattled department store is leaning into its already successful “Really Big Deal Reveals” campaign and bringing back a nostalgic giveaway.
