What We're Reading: Page 5
Industry reads hand-picked by our editors
Oct 07, 2024
Oct 03, 2024
Oct 02, 2024
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Digiday
Roblox is starting to take programmatic advertising more seriously
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Retail Dive
CVS to lay off 2,900 employees amid reports of strategic review
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The Wall Street Journal
Vimeo Names New CMO as It Focuses on Business Video
Oct 01, 2024
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AdExchanger
The Google Ad Tech Antitrust Case Is Over – And Here’s What’s Happening Next
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Bloomberg
Ryan Reynolds’ MNTN Is Said to Tap Morgan Stanley for 2025 IPO
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Ad Age
How CMOs are considering work-life balance when seeking their next roles
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The Wall Street Journal
Amtrak’s New Marketing Strategy: It’s Not a Train, It’s a Hotel on Wheels
Sep 30, 2024
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The Wall Street Journal
DirecTV Agrees to Merge With Satellite Rival Dish
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Ad Age
Paramount may drop Nielsen—what it means for advertisers
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Digiday
The rise, stall and fall of Oracle’s advertising business
Sep 27, 2024
Sep 26, 2024
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Digiday
At Meta Connect, a host of new mixed reality hardware and AI updates presented by CEO Mark Zuckerberg
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CNBC
OpenAI considering restructuring to for-profit, CTO Mira Murati and two top research execs depart
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Ad Age
Inside TV’s fall marketing strategies—how streaming has upended broadcast’s big season
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