What We're Reading: Page 336
Industry reads hand-picked by our editors
Sep 18, 2015
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BuzzFeed
Goldman Sachs will advertise on Snapchat
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TechCrunch
A day after iOS 9's launch, ad blockers top the App Store
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CMO Today, Wall Street Journal
WPP CEO Martin Sorrell: Measurement is dysfunctional
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AdExchanger
Altice acquires Cablevision for $17.7 billion, boosts ad tech for operators
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Adweek
Doritos has launched limited-time rainbow chips in support of LGBT community
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AdAge
Here's how much ad time in NFL games costs marketers this season
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Mobile Marketing Watch
In time for the holidays, simplified mobile discovery-commerce
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Adweek
Global marketers say their mandate is to simplify, evolve, and 'cut through the BS'
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iMedia Connection
The 5 funniest brands on Instagram
Sep 17, 2015
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CMO Today, Wall Street Journal
Are DraftKings and FanDuel bombarding fans with too many ads?
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Digiday
How healthy-living activists hijacked the 'Share a Coke' campaign
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Adweek
Tumblr's first CMO on how to grow while staying true to the brand
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Mashable
Tinder ads tease Diesel fashion models as possible 'matches'
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AdAge
Gatorade lets viewers step up to bat with virtual reality campaign
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MediaPost
Data will transform the agency model
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AdAge
Buffalo Wild Wings pitchman admits he made up 9/11 story
Sep 16, 2015
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Variety
News Corp gets Unruly in $90 million-plus deal for video-ad firm
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Digiday
Instagram's cool ad party may be over now that Walmart's here
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AdNews
Nestlé marketer on Kit Kat and the nature of 'breaks'
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Fortune
How Facebook is preparing for the video boom
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CMO Today, Wall Street Journal
Burning Man roasted in Quiznos spoof ad
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Adweek
How Elon Musk helped CNNMoney get a new advertiser
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Marketing Land
Here's how marketers can build on their 'never active' subscriber base
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International Business Times
Twitter supports campaign donations with Square partnership, ahead of CNN debate
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Digiday
Two-thirds of Wired's revenue is digital, and brand content is why
Sep 15, 2015
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Digiday
Everybody hated those DraftKings and FanDuel commercials, data shows
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AdAge
The CMO's guide to messaging apps, and why they've lagged in the U.S.
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eMarketer
Agencies wonder about video ad ROI: Are they reaching their targets?
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Adweek
Former NFL star Tiki Barber wants to make it easier for brands to find their pitchmen
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Re/code
Twitter CEO search could stretch to October, November
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CMO Today, Wall Street Journal
Retailers are getting Snapchat users to put their brand images in videos
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ClickZ
Marketing automation: A lesson in irony
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CMO Today, Wall Street Journal
This word can boost the performance of your brand's email campaign
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Marketing Land
Brands shifting from YouTube to native video on Twitter
Sep 14, 2015
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AdAge
Papa John's CMO out in marketing shift at company
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Digiday
Agencies and brands shrug off ad blocking: 'This is not on my radar'
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CMO Today, Wall Street Journal
Sandberg: Facebook Pages are mobile presence for small businesses
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Marketing Land
Get ready for a shift to consumer-centric marketing
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Mashable
5 ways to bring your email marketing strategy out of the Jurassic Period
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CMO Today, Wall Street Journal
Developers angle to cash in as Apple enables mobile ad blocking
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INMA
8 marketing services your news media company should offer local businesses
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Nieman Lab
Beacon finds partnerships and matching donations work better than subscriptions and paywalls
Sep 11, 2015
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ClickZ
The transformation of publishing
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AdAge
Price is a valuable brand position, so don't cheapen it
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eMarketer
Wendy's VP: Millennials respond to 'realness' in video ads
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Marketing Land
Video ad report: Majority of people who saw a Super Bowl ad this year watched it exclusively online
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Digiday
Ad buyer to ad sellers: Please pay for our parties
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Business of Fashion
Inside fashion's Instagram wars where brands duke it out for engagement
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Marketing Land
ICYMI: Gilt shows how apps and online shopping are coming to Apple TV
Sep 10, 2015
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Business Insider
The guy in charge of 'the greatest product Salesforce has ever built' has left that role
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Adweek
Doritos is ending its 'Crash the Super Bowl' contest, but not before one last hurrah
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VentureBeat
$1B in ad spend and 2.1B installs: How Singular helps Supercell, Kabam, Twitter
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CMO Today, Wall Street Journal
Facebook to boost mobile-ad market share, as eMarketer reverses forecast
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Mashable
Stephen Colbert shamelessly shills for hummus in his first Late Show
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BuzzFeed
The Washington Post has begun blocking the ad blockers
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Marketing Land
EBay celebrates 20th anniversary with '20 Days of Deals' promotion and major update to mobile apps
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