What We're Reading: Page 319
Industry reads hand-picked by our editors
Mar 21, 2016
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Food Dive
The great beer divide: Producers' contrasting marketing approaches target broader consumer set
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Business Insider
Ads on news sites gobble up as much as 79% of users' mobile data
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CMO Today, Wall Street Journal
Why the Picture of Diversity on Madison Avenue Is So Murky
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Mobile Advertising Watch
Retention, Rather Than Growth Is New Narrative for Online Publishers
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Marketing Land
App install spend up 150 percent, yet costs down, push-enabled users 2X more engaged [reports]
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AdExchanger
SunPower Lights Up Programmatic Video To Find (Qualified) Solar Panel Prospects
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Entrepreneur
Sweden the Country Is Now Sweden the Brand -- and You Can Get in on It, Too
Mar 18, 2016
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Retail Dive: Marketing
Lowe's brings the home to life in new millennial-focused ads
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eMarketer
eMarketer Lowers Growth Outlook for Twitter
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Re/code
C Is for Cookie Monster in an iPhone Siri Ad
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Digiday
Here are the winners and losers of an Instagram algorithm
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Social Media Today
What Social Media Marketers Need to Know About Facebook's Instant Articles
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AdExchanger
Agency And Ad Tech Expertise Create A New Breed Of Marketing Talent
Mar 17, 2016
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Social Media Today
The Top Digital Marketing Takeaways from SXSW
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ClickZ
Agencies lack the diversity of the ads they create
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TechCrunch
Google’s latest mobile search algorithm update makes having a mobile-friendly site even more important
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Adweek
It's 'Boom Time' for Podcast Advertising. Ira Glass Just Hopes the Bubble Doesn't Burst
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Economist Group
A new survey finds marketers are slow to adapt
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Re/code
What Is an Influencer? How Do They Make Money? I Asked One So You Don’t Have To
Mar 16, 2016
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HBR
Branding in the age of social media
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BuzzFeed
Vine Stars Want To Be Paid, And Twitter Is Considering It
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Social Media Today
15 Instagram accounts that are killing it in B2B content
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AdAge
'Bachelor' runner-up may get consolation prize -- ad deals
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Ad Exchanger
How Brand Publishers Like New Balance Plan Paid Around Owned Media
Mar 15, 2016
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Bloomberg
WPP's Sorrell set for windfall as pay nears $100 million
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Food Dive
Reaching millennials, the 'brand-sensitive' generation: report
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Social Media Today
10 must-follow tips for instant Instagram advertising success
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Sales Benchmark Index
Is agile learning the key to sales strategy success?
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Adweek
How American Apparel is rebuilding its brand with more sizes, new styles and fresh marketing
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CMO Today, Wall Street Journal
Lawsuit sparks soul-searching on Madison Avenue over diversity
Mar 11, 2016
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CIO
Facebook aims to kill banner ads, but will the industry follow?
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Social Media Today
Mobile use, attention spans, and how to reach the next generation of social customers
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Entrepreneur
128-Year-Old Kodak Looks to the Future With Launch of Instagram Competitor
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Business Insider
The 30 most creative women in advertising in 2016
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Ad Age
JWT Communications Exec Files Suit Against JWT and Its CEO for Racist, Sexist Comments
Mar 10, 2016
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ValueWalk
Twitter losing popularity among advertisers, survey says
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Media Post
What brand advertisers can learn from marketing politics
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Forbes
A 50% Increase In Active Advertisers In A Year: Can Facebook Sustain This Growth?
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Marketing Magazine
Volkswagen among those showing 'dumb ways' for marketing to die, warns RBS' David Wheldon
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eMarketer
Growing Number of Smartphone Users Is Driving Mobile Gaming Consumption
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Social Media Today
How social media is shaping the future of mobile shopping
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