What We're Reading: Page 24
Industry reads hand-picked by our editors
Mar 27, 2024
Mar 26, 2024
Mar 25, 2024
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Digiday
Ad execs sound off on Amazon’s DSP dilemma
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The Wall Street Journal
Netflix’s Co-CEOs Are Nothing Alike. That’s a Good Thing.
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Ad Age
Comcast will test iSpot.tv data to link TV ads to brand sales
Mar 22, 2024
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The Verge
US sues Apple for illegal monopoly over smartphones
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MediaPost
Meta Must Face Class-Action By Advertisers Over Inflated Metrics
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The Wall Street Journal
Martin Sorrell Was the Ad Industry’s Hunter. Now, He’s the Prey.
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Restaurant Dive
DoorDash to deliver by drone from a VA Wendy’s
Mar 21, 2024
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Digiday
Ad execs enter crucial phase of Google’s Privacy Sandbox experimentation
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TechCrunch
Reddit prices IPO at $34 per share, the top of the range
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The Wall Street Journal
Why Ben & Jerry’s Will Keep Its Progressive Politics After Unilever Divorce
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Social Media Today
Google Announces New Ad Placement Partnership with Disney
Mar 20, 2024
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Ad Age
Comscore beats Nielsen to MRC accreditation for TV measurement using big data
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Digiday
Disney is rolling out DRAX Direct, a direct integration with the industry’s largest DSPs
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The Wall Street Journal
Microsoft Hires DeepMind Co-Founder to Lead Consumer AI Unit
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Adweek
Marketers, Here Is Why the Term ‘Marginalized’ Is Uncomfortable But Necessary
Mar 19, 2024
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Ad Age
Procter & Gamble has saved 10% in-housing media, now wants better measurement and transparency
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Quartz
Unilever is ditching Ben & Jerry’s and its other ice cream brands
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Axios
Lego says its use of AI-generated images was a mistake
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Agriculture Dive
Budweiser maker first to adopt new ‘US Farmed’ consumer label
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The Hollywood Reporter
MrBeast Strikes Amazon Deal For Biggest Competition Series in TV History
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