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The top trends in retail marketing

Retail marketers are navigating a point of transition as evolving media consumption habits, particularly the surge of social media video, continue to shape shopping behaviors. Brands are increasingly focused on capturing the attention of Gen Z, a demographic rapidly gaining purchasing power.

included in this trendline
  • Why Old Navy is throwing back to the ’90s to burnish its iconic brand
  • How Target is courting pet owners with a collection designed by ‘fur-fluencers’
  • Allbirds CMO on why brand building is key to company’s turnaround plan
Our Trendlines go deep on the biggest trends. These special reports, produced by our team of award-winning journalists, help business leaders understand how their industries are changing.
Davide Savenije Editor-in-Chief at Industry Dive.