Social Media: Page 91
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Busch and Big Buck Hunter put wildlife conservation in crosshairs
The partnership includes a charity-focused "hunting permit," scannable cans and a social media sweepstakes.
By Barry Levine • Aug. 27, 2019 -
Schick launches club for bald men with New York Fashion Week event
Bald heads serve as tickets for "The Baldest Party Ever," which will feature red carpet head shave stations, DJs and influencer appearances.
By Barry Levine • Aug. 27, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Sweetarts taps designer Christian Siriano to bring 'Be Both' campaign to the runway
The fashion collaboration celebrates the freedom to be "more than one thing" and is the candy brand's latest effort to reach Gen Z.
By Dianna Christe • Aug. 26, 2019 -
Doritos
Doritos drops its logo to spark UGC from ad-adverse Gen Zers
"Another Level" includes skippable YouTube ads, an AR Snapchat Lens and spots airing during MTV's Video Music Awards.
By Robert Williams • Aug. 26, 2019 -
Social commerce sees highest adoption among retail technologies, study says
More than one-third of adults said they made a purchase through social media, coinciding with Facebook, Pinterest and Snap's expanded shopping features.
By Robert Williams • Aug. 26, 2019 -
JetBlue takes off with PepsiCo by adding airline's logo to landmark sign in NYC
The companies encourage social media users to post photos of the temporary installation with the hashtag #PepsiOnJetBlue.
By Robert Williams • Aug. 26, 2019 -
Howard Johnson sweetens brand refresh with candy-constructed hotel room
An experiential pop-up shows off the Wyndham-owned chain's first design update in more than 25 years.
By Robert Williams • Aug. 23, 2019 -
TikTok fetches funds for ASPCA with #PetBFF video, influencer push
The social video app will donate $1 to the animal welfare nonprofit for every user who posts with the dedicated hashtag.
By Robert Williams • Aug. 22, 2019 -
Facebook's new off-site activity tool likely to impact marketers
Users can see information that apps and websites gather about them and prevent the data from being linked to their Facebook accounts.
By Robert Williams • Aug. 21, 2019 -
Planters celebrates '90s snack's return with cheesy Twitter giveaway
People can tweet at Mr. Peanut with foods they would cover in Cheez Balls' signature powder to win a shaker full of the stuff.
By Dianna Christe • Aug. 21, 2019 -
Subaru, Frito-Lay top ranking of 6-second ads on YouTube
Dove is the first brand to make the top 10 list with a cause-driven message around the underrepresentation of women in media.
By Robert Williams • Aug. 21, 2019 -
Paramount's 3D photo ads for 'Pet Sematary' deliver 100% return on media spend
The film studio doubled its CTR from standard creative with horror movie promotions that appeared as though an undead cat's eyes followed users.
By Robert Williams • Aug. 21, 2019 -
Flickr
Kroger links with TikTok on shoppable videos for back-to-school
Influencer content and a #TransformUrDorm hashtag aim to help college students find new decorating ideas and products.
By Lauren Manning • Aug. 20, 2019 -
McDonald's hypes spoof streetwear line 'Schnuggs' with AR lens, GIFs
A U.K. campaign for the limited release of Spicy Chicken McNuggets includes integrations with Snapchat, bringing posters to life through AR.
By Robert Williams • Aug. 20, 2019 -
Twitter debuts 6-second video bidding unit to encourage more short-form ads
Dell boosted its view rate by more than 22% in Brazil with shorter ads on the social platform.
By Robert Williams • Aug. 20, 2019 -
Jaguar petitions to redefine the word 'car' for the electric age
The Oxford English Dictionary definition references an "internal combustion engine," which models like the I-Pace don't rely on.
By Barry Levine • Aug. 20, 2019 -
Dr Pepper renews mock TV series 'Fansville' as college football gears up
This year's episodic marketing campaign, an extension from last year, depicts a community where everyone is a die-hard football fan.
By Barry Levine • Aug. 20, 2019 -
Ford, Honda, Jeep and Nissan are favorite car brands of Snapchatters
The study aims to show auto marketers how Snapchat's location data can provide insight into users' car-buying habits.
By Robert Williams • Aug. 19, 2019 -
Mighty Patch
Hero Cosmetics doubles down on TikTok after results dwarf Instagram's
The brand said TikTok videos in a recent campaign were seven times more cost-effective than Instagram Stories.
By Robert Williams • Aug. 19, 2019 -
Spartan kicks off mobile community for obstacle course racing fans
Race participants and fans can access exclusive content from athletes and personalities through the Rakuten Viber hub.
By Robert Williams • Aug. 16, 2019 -
Lay's
Lay's puts potato's fate in hands of Twitter followers
Shares of #SaveSpud or #SizzleSpud hashtags will determine if a new root vegetable character is spared or turned into chips.
By Barry Levine • Aug. 16, 2019 -
Brita / Social Chain / Julie Doherty
ColumnCampaign Trail: Why Brita used Photoshop to trash idyllic locations
Part of what powered the #NoFilterNoFuture campaign on Instagram were compelling influencer narratives and a dash of deception.
By Natalie Black (Koltun) • Aug. 16, 2019 -
WeQ teams with TikTok to boost influencer campaigns
The partnership aims to provide brands and app developers with access to native ad campaigns that include creators on the social video platform.
By Robert Williams • Aug. 16, 2019 -
Facebook remains king as restaurants rethink social media marketing
A Toast report found that 67% of restaurants plan to pay for social media ads this year, with 91% advertising on Facebook over rival platforms.
By Alicia Kelso • Aug. 15, 2019 -
JetBlue riffs on Wright brothers in ads encouraging travelers to avoid the 'bare minimum'
Fictional "The Alright Brothers" play a lead role in the MullenLowe-created campaign, which swipes at airline rivals' stripped down services.
By Barry Levine • Aug. 15, 2019
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