For retail brands, there's never been a better time to mine millennial FOMO

Taking full advantage of the experience economy requires more than the occasional loyalty perk, trunk show or Instagrammable moment, writes Aptos' Dave Bruno.

By Dave Bruno • Sept. 16, 2019

Cadillac unveils new car model on Instagram for 1st time

The social campaign includes an interactive Instagram Story and targets mobile-savvy consumers with sensory experiences associated with the vehicle.

By Robert Williams • Sept. 16, 2019

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Majority of NFL fans watched opening week games via streaming, apps

A study by Colling Media found the league’s Sunday Ticket offering led the pack of content providers with 20% market penetration.

By Peter Adams • Sept. 13, 2019

American Eagle pilots TikTok's new in-feed video ads for back-to-school

In a first for TikTok, users will be driven to an external site in the partnership with rapper Lil Wayne.

By Robert Williams • Sept. 13, 2019

Bacardi turns the sounds of bartending into ASMR-inspired video

Soundtracked by musician Swizz Beatz, "Sound of Rum" features top bartenders from around the world and builds on the brand's music marketing.

By Barry Levine • Sept. 13, 2019

Urban Decay dishes out makeup samples to Bumble app users

Push notifications and cross-promotions on Instagram will support the campaign around a new product by the L'Oréal brand.

By Robert Williams • Sept. 13, 2019

Kylie Cosmetics shows highest social media engagement and no ad spending, study says

A new report underscores the power of Kylie Jenner as an influencer but calls into question her brand's failure to use paid ads amid reports of declining sales.

By Robert Williams • Sept. 12, 2019

NFL kicks off weekly show exclusively on YouTube

Following partnerships with TikTok and Reddit, the league continues its efforts to appeal to younger, digitally native sports fans.

By Barry Levine • Sept. 12, 2019

Popeyes asks customers to BYO bun after chicken sandwich sellout

The humorous campaign follows a shortage of the chain's new chicken sandwich after just two weeks.

By Barry Levine • Sept. 12, 2019

Steve Madden's DTC sneaker line Greats tries on Facebook AR ads

The "This is an Ad" campaign leans into transparency and includes spots on Instagram and OTT media.

By Robert Williams • Sept. 12, 2019

Hasbro wades into gender pay discussion with female-focused Ms. Monopoly

The toymaker has reworked its classic board game to pay women more, but the rollout has drawn criticism. 

By Peter Adams • Sept. 11, 2019

Mtn Dew, Doritos to host esports tournament for 'Call of Duty'

The competition will team gamers with two NBA stars and an actress. Fans who can't attend in person can view a livestream on Twitch, Facebook and Twitter.

By Robert Williams • Sept. 11, 2019

Minnesota Lottery brings billboards to life with Snapchat AR

Vikings star Jared Allen returns in a TV, digital, social media, radio and out-of-home campaign launching around the football season's kickoff.

By Robert Williams • Sept. 11, 2019

Google targeted by state authorities in antitrust probe

The probe will focus on Google's "overarching control of online advertising markets and search traffic." 

By Robert Williams • Sept. 10, 2019

Nintendo, 20th Century Fox boost results with social display ads on publisher sites

Polar's format aims to simplify how brands transform ad creative developed for social platforms into ads for publisher sites.

By Robert Williams • Sept. 10, 2019

Natural Light lands helicopter at wine event as seltzer sales fizz over

With hard seltzer sales booming and White Claw, in particular, surging, Anheuser-Busch recently entered the battle of the bubbles.

By Barry Levine • Sept. 10, 2019

Facebook pilots 2 ad features to streamline social commerce

Billions of dollars lost due to online checkout friction is driving the social giant to test in-app checkout for Facebook ads and turning organic shopping posts on Instagram into ads.

By Robert Williams • Sept. 10, 2019

Diet Coke adorns fresh campaign with popular phrases like 'it's lit'

Snapchat users in the U.K. can choose a lens showing an expression from the campaign such as "can't even" or "yaasss."

By Barry Levine • Sept. 10, 2019

NFL drafts Reddit for original content, sponsorship revenue

Brands will have opportunities to sponsor an original NFL video series with pre-roll ads.

By Robert Williams • Sept. 9, 2019

Most major retailers cut back-to-school ad spending 20%, study finds

Amazon, Best Buy and J.C. Penney stand out for boosting media spend on TV, print and digital, according to MediaRadar.

By Robert Williams • Sept. 9, 2019

Bush's Beans boosts Twitter engagement by letting 18-year-old run account

The packaged foods brand saw impressions jump 68 times after accepting a challenge by superfan and creator of @goodbeanjokes to manage the account.

By Robert Williams • Sept. 6, 2019

Hilton doubles down on successful celebrity campaign

New creative featuring actress Anna Kendrick debuted for the "Expect Better. Expect Hilton" campaign, which the brand reports is resonating with younger consumers.

By Barry Levine • Sept. 6, 2019

YouTube hits the catwalk with /Fashion hub

A new hub on the video-sharing site will show livestreams from runway shows and other style-related content, including brand collaborations.

By Robert Williams • Sept. 6, 2019

Comic Dive: Brands Open the Football Playbook

As the football season kicks off, major players like Pepsi and Bud Light are trying various tactics to engage sports fans.

By John Hazard • Sept. 6, 2019

P&G-backed docuseries on poverty, inequality and sustainability premieres on Nat Geo

"Activate: The Global Citizen Movement" shows how brands Charmin, Tide, Always and Head & Shoulders are addressing these issues.

By Barry Levine • Sept. 6, 2019