Social Media: Page 89
-
NFL drafts Reddit for original content, sponsorship revenue
Brands will have opportunities to sponsor an original NFL video series with pre-roll ads.
By Robert Williams • Sept. 9, 2019 -
Most major retailers cut back-to-school ad spending 20%, study finds
Amazon, Best Buy and J.C. Penney stand out for boosting media spend on TV, print and digital, according to MediaRadar.
By Robert Williams • Sept. 9, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Bush's Beans boosts Twitter engagement by letting 18-year-old run account
The packaged foods brand saw impressions jump 68 times after accepting a challenge by superfan and creator of @goodbeanjokes to manage the account.
By Robert Williams • Sept. 6, 2019 -
Hilton doubles down on successful celebrity campaign
New creative featuring actress Anna Kendrick debuted for the "Expect Better. Expect Hilton" campaign, which the brand reports is resonating with younger consumers.
By Barry Levine • Sept. 6, 2019 -
YouTube
YouTube hits the catwalk with /Fashion hub
A new hub on the video-sharing site will show livestreams from runway shows and other style-related content, including brand collaborations.
By Robert Williams • Sept. 6, 2019 -
John Hazard
ColumnComic Dive: Brands Open the Football Playbook
As the football season kicks off, major players like Pepsi and Bud Light are trying various tactics to engage sports fans.
By John Hazard • Sept. 6, 2019 -
P&G
P&G-backed docuseries on poverty, inequality and sustainability premieres on Nat Geo
"Activate: The Global Citizen Movement" shows how brands Charmin, Tide, Always and Head & Shoulders are addressing these issues.
By Barry Levine • Sept. 6, 2019 -
Pepsi kicks off campaign to celebrate NFL's 100th season
The multichannel campaign includes a TV push that comes as NFL ratings bounced back after two seasons of declines.
By Barry Levine • Sept. 5, 2019 -
YouTube
Truth in Advertising files FTC complaint against YouTube 'kidfluencer' channel
The watchdog contends that Ryan ToysReview deceives children who can't tell "the difference between advertising and organic content."
By Barry Levine • Sept. 5, 2019 -
Pixabay
Forrester: How Amazon's ad growth will threaten Google, Facebook, agencies and ad-tech
The e-commerce giant is still in early stages of building a highly disruptive ad business, Forrester Research said in a new report.
By Robert Williams • Sept. 5, 2019 -
Fanta targets mobile-savvy teens with Snapchat-powered OOH campaign
The Coca-Cola brand also created "finstas" — slang for secret Instagram accounts — for each of its flavors.
By Robert Williams • Sept. 5, 2019 -
Jaja Tequila
Jaja flips Instagram photo into reality with tequila truck tour
After a rendered image went viral, the 1-year-old liquor brand responded to demand by making the truck a reality.
By Natalie Koltun • Sept. 5, 2019 -
NFL teams with TikTok to reach Gen Z
As the league kicks off its 100th season, the #WeReady hashtag challenge urges fans to show pride for their favorite team on the social video platform.
By Robert Williams • Sept. 4, 2019 -
New Amsterdam drafts Barstool Sports podcast for Pink Whitney vodka debut
The lemonade-flavored spirit was inspired by a former NHL player who hosts the "Spittin' Chiclets" podcast, which the vodka brand sponsors.
By Robert Williams • Sept. 4, 2019 -
Toyota accelerates location, cultural targeting in multichannel Prius ads
The "It's Unbelievable" effort includes a digital partnership with The Weather Channel and AccuWeather that utilizes location-based targeting.
By Dianna Christe • Sept. 4, 2019 -
Bon & Viv Spiked Seltzer serves up taste test polygraph
The Anheuser-Busch brand refreshed the classic Pepsi challenge for the burgeoning hard seltzer market.
By Dianna Christe • Sept. 3, 2019 -
Brooke Lark via Unsplash
Bazaarvoice acquires Influenster to boost online product reviews
Procter & Gamble and Coty are among the brands that work with Influenster to drive reviews and user-generated content.
By Robert Williams • Sept. 3, 2019 -
Opinion
From IPO to FTC investigation: A tale of 2 influencer-built brands
On the heels of a federal investigation into Juul's use of influencer marketing, the tactic again demonstrates that it can make or break a brand, writes Traackr's Evy Wilkins.
By Evy Wilkins • Sept. 3, 2019 -
Danielle Ternes for Retail Dive
Deep Dive'Behind closed doors': The friction between the Nike brand and its corporate culture
The brand has identified women as one of "four epic growth opportunities" while it faces public scrutiny over how it treats women.
By Cara Salpini • Sept. 3, 2019 -
Seventh Generation to go on climate strike
In advance of the global strike planned for later this month, the Unilever brand will donate its national broadcast advertising spots to the climate movement.
By Dianna Christe • Sept. 3, 2019 -
Porsche
Porsche test drives branded games on Amazon's Twitch
A choose-your-own-adventure-style game lets viewers vote on actions taken by two real people equipped with body cameras to reveal a new electric race car.
By Robert Williams • Sept. 3, 2019 -
Spotify unveils 1st Instagram AR lens for rap album drop
The campaign relies on Facebook's Spark AR Studio, which the social network expanded to Instagram last month in a beta test.
By Robert Williams • Sept. 3, 2019 -
Ralph Lauren serves TikTok's 1st sports tie-in
The luxury brand created a dedicated digital campaign to coincide with the 2019 U.S. Open tennis tournament.
By Robert Williams • Aug. 30, 2019 -
Bombay Sapphire sparks creativity with crowdsourced art installation
For #FindYourCanvas, the Bacardi gin brand lets microsite visitors remotely paint a shared canvas through robot arms.
By Robert Williams • Aug. 30, 2019 -
The Bar Method
The Bar Method boosts fitness studio visits with Instagram videos
The new videos extend a spring campaign on YouTube, Google, Facebook and Instagram that boosted first-time studio visits by 12%.
By Robert Williams • Aug. 30, 2019
Previous
