Bloomberg lets brands repurpose social media ads for its mobile sites

A new self-service tool called Boost gives marketers access to the business news provider's premium ad inventory and tracking features.

By Robert Williams • April 27, 2020

Snapchat camera marketing comes into focus during quarantine

Interactive lenses have helped organizations like Rituals Cosmetics and the WHO connect with users who are ready to interact, a Snap executive said in a recent webinar.

By Natalie Black (Koltun) • April 27, 2020

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

'Fortnite' virtual rap concert draws record 12.3M attendees

The hit game let players buy virtual outfits, gear and other accessories as part of its partnership with rapper Travis Scott.

By Robert Williams • April 27, 2020

Facebook revamps video chat features across its app suite to rival Zoom

Messenger Rooms will let up to 50 people participate in group video calls, and small- and mid-sized businesses can soon charge money for access to livestreamed events.

By Robert Williams • April 27, 2020

Miller High Life helps couples get married at home

A contest for couples whose weddings were canceled due to the coronavirus pandemic is offering three winners an officiant, photographer and $10,000.

By Dianna Christie • April 27, 2020

NFL scores 580M views with Draft Day TikTok challenge

The league's programming on the viral video app includes a simulcast of the NFL's virtual fundraiser for COVID-19 relief and new in-app effects.

By Robert Williams • April 24, 2020

In-app purchases jump 22% on mobile usage gains, study says

Digital banking apps increased their installs 60% as people limit visits to banks.

By Robert Williams • April 24, 2020

Honda sponsors esports matchups between NHL players

As the hockey league looks to engage fans during lockdowns, the matchups will be widely distributed across broadcast and streaming channels.

By Dianna Christie • April 24, 2020

Report: CVS forms digital ad network

The CVS Media Exchange will have display and search ad formats, and placements on digital platforms such as Google, Facebook and Instagram.

By Robert Williams • April 24, 2020

Coronavirus reshapes consumer habits, creating 4 new segments, report finds

Marketers would do well to note the shift, as 42% of people say they will fundamentally change how they shop.

By Peter Adams • April 23, 2020

Denny's gets into gaming with presence on multiplayer platforms

The casual dining chain's Dennys247 account is on Nintendo's Switch, Microsoft's Xbox and Sony's PS4.

By Robert Williams • April 23, 2020

Pinterest strengthens ties with software for creators

Creators can use Adobe Spark, Over, PicMonkey and Canva to design and publish posts directly on Pinterest.

By Robert Williams • April 23, 2020

NFL draft draws 100 brands for 3-day broadcast

Lowe's, Bud Light Seltzer, Pizza Hut and Verizon are among the prominent sponsors of the event, which kicks off tonight and will be virtual this year.

By Robert Williams • April 23, 2020

App installs surge as lockdowns keep people at home, study says

Gaming, business and food delivery apps showed the strongest growth in Q1 from a year earlier.

By Robert Williams • April 22, 2020

Snap revenue surges 44% as user base expands 11M

Significantly better-than-expected results for Snapchat's parent company in Q1 quell some concerns that the pandemic is hurting ad sales.

By Robert Williams • April 22, 2020

Oscar Mayer looks to keep cookout season alive with socially distant barbecues

The Kraft Heinz brand is promoting a Front Yard Cookout on May 2 and will donate up to 1 million meals if fans share photos of their setup on Twitter.

By Dianna Christie • April 22, 2020

GroupM shuts down retail specialist agency Triad

The closure reflects how retail media has evolved, with Walmart, Amazon and Target all ramping up the in-house sale of ads on their websites.

By Dianna Christie • April 21, 2020

Group Nine links with Facebook on 10 original Watch shows

Six of the shows are part of a Facebook program that supports collaborations among content creators who make videos exclusively for Watch.

By Robert Williams • April 21, 2020

Bud Light asks NFL fans to #BooTheCommish for COVID-19 relief

The Anheuser-Busch brand's Twitter campaign poking fun at Roger Goodell ​raises money for the NFL Draft-a-Thon charity.

By Robert Williams • April 21, 2020

NBA teams with Microsoft on gamified streaming service

Borrowing some concepts from video games, the platform will reward viewership and use AI to deliver personalized content to sports fans at home.

By Dianna Christie , Natalie Black (Koltun) • April 20, 2020

Facebook launches gaming app to rival Twitch, YouTube

The app has a mix of casual games and access to gaming communities, along with a Go Live button that lets people see streams of other mobile games.

By Robert Williams • April 20, 2020

Foot Locker's Champs Sports, Eastbay build community around student athletes

In a move to raise money for COVID-19 relief efforts, the #NeverNotAnAthlete campaign asks students to share how they're working out during lockdown.

By Dianna Christie • April 20, 2020

How coronavirus could usher in a new era of brand purpose

The demand for businesses tangibly contributing to public good will only grow in the tumultuous months ahead, analysts said.

By Peter Adams • April 17, 2020

Zenni eyewear expands esports tie-up with fresh sponsorships

The DTC brand became the official eyewear of the Houston Outlaws and Pittsburgh Knights and started social accounts to promote esports affiliations.

By Robert Williams • April 17, 2020

BMW's esports marketing undergoes 'major expansion' amid coronavirus

The automaker is deeply integrating its marketing and innovation efforts with five top teams from around the world as esports continue to thrive.

By Dianna Christie • April 17, 2020