Facebook is developing an app for 360-degree mobile video

The standalone "virtual reality" app Facebook is developing would allow mobile users to control their view of 360-degree videos by tilting their smartphones.

By David Kirkpatrick • Sept. 15, 2015

Pinterest wants marketers to see it as a search channel

While Pinterest has been mostly considered a social media platform, especially by its users, for marketing it wants to be known for product search and discovery.

By David Kirkpatrick • Sept. 15, 2015

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Google and Twitter are joining forces for mobile 'instant articles'

Joining other companies such as Facebook, Snapchat and Apple, Google and Twitter are teaming up to offer mobile users news articles via an open source publishing project.

By David Kirkpatrick • Sept. 14, 2015

GoPro takes a budget-friendly cross-channel marketing approach

GoPro leverages user-generated content to drive low-cost marketing and high engagement.

By David Kirkpatrick • Sept. 11, 2015

Instagram rolls out new 30-second videos for marketers

Among the changes announced by Instagram is a new 30 second video ad format, doubling the previous version.

By David Kirkpatrick • Sept. 10, 2015

Marketers are finding Snapchat has a fickle audience

Industry insiders found 70% of Snapchat video ad viewers left the ad within three seconds.

By David Kirkpatrick • Sept. 9, 2015

Heineken USA is running a 'free beer' campaign on Facebook and Twitter

Seeking to boost its audience in selected cities, Heineken is offering a free beer to Facebook and Twitter users via link sent to their mobile phones.

By David Kirkpatrick • Sept. 8, 2015

Instagram ads are reportedly something of a bargain for marketers

Industry insiders have reported video ads on Instagram can cost as little as two cents per view, a better deal than video ads on Facebook, its parent company.

By David Kirkpatrick • Sept. 4, 2015

These are the first brands to test Facebook's 'immersive' mobile ads

Facebook’s new mobile ad format doesn’t have an official name yet but will include interactive elements, full screen video and other content.

By David Kirkpatrick • Sept. 4, 2015

Snapchat is getting four billion daily video views

Facebook has been pushing video on the platform, but it has stiff competition in Snapchat, which is garnering four billion video views each day, according to sources close to the matter.

By David Kirkpatrick • Sept. 3, 2015

Twitter's self-service ad dashboard extends to 200 countries

Twitter expanded the reach of its self-service ad platform for SMBs to reach 200 countries and territories across the globe, and also announced 100,000 active advertisers.

By David Kirkpatrick • Sept. 3, 2015

Top 10 marketing trends you need to know

2015 has been all about social, mobile, video and more.

By Natalia Angulo • Sept. 3, 2015

Business Insider now publishes directly to social media platforms with 'Insider' project

Business Insider is publishing video directly to Facebook and Twitter, and also publishing full text articles in Facebook.

By David Kirkpatrick • Sept. 2, 2015

Instagram is no longer (just) square

Instagram has widened its users’ perspectives with vertical video and wide screen (read: not square) images.

By David Kirkpatrick • Aug. 31, 2015

Snapchat reportedly charging for video ads 'viewable' for less than a second

Marketers have concerns about viewable standards for online ads, and Snapchat is seeminly proving them right as reports swirl of brands being charged for video ads viewed less than a second.

By David Kirkpatrick • Aug. 31, 2015

Tumblr opens In-App Sharing for mobile developers

Mobile developers have a new content distribution channel with Tumblr’s In-App Sharing, which is powered by mobile analytics platform Flurry.

By David Kirkpatrick • Aug. 27, 2015

Snapchat officially expands Discover to 15 brands

Snapchat has added Mashable, Tastemade and IDG to its roster of brands on the Discover publisher portal.

By David Kirkpatrick • Aug. 27, 2015

CMOs reallocate budgets, concentrating dollars on digital

Research out of Duke University found CMOs are planning on spending more on their social, mobile and analytics efforts over the next year.

By David Kirkpatrick • Aug. 26, 2015

Influencer-centric campaigns are a boon for marketers

Earned media value from influencers was 1.4 times higher in the first half of 2015 as compared to 2014’s yearly average.

By David Kirkpatrick • Aug. 26, 2015

SEC quizzes Twitter on engagement metrics

Twitter dropped timeline views as its main engagement metric, and the Securities and Exchange Commission (SEC) regulators asked the company about replacements in an annual review.

By David Kirkpatrick • Aug. 25, 2015

Google, Facebook and Twitter are bridging the mobile ad, reader gap

There is a "mobile gap" between the number of readers compared to ad revenue, but three players – Facebook, Google and Twitter – have bridged that gap.

By David Kirkpatrick • Aug. 25, 2015

Facebook to allow brands to use animated GIFs

Changing a longstanding policy, Facebook began allowing users to post GIFs in May and is now letting marketers in on the looping, animated fun.

By David Kirkpatrick • Aug. 24, 2015

Google officially adds tweets to desktop searches

Just as tweets go live in Google searches, the Internet giant is also reportedly testing video ads in search results.

By David Kirkpatrick • Aug. 24, 2015

Snapchat set to add Mashable and Vox.com to the Discover roster

While Mashable and Vox.com are set to join Snapchat Discover, there’s no timeline for the addition or word of which current publishers will be replaced.

By David Kirkpatrick • Aug. 24, 2015

Twitter is now selling autoplay video ads in third-party apps

Twitter is expanding its ad reach to non-users selling promoted tweets and videos on the Twitter Audience Platform to third-party apps.

By David Kirkpatrick • Aug. 21, 2015