Instagram is a hit with advertisers

Credit Suisse analyst predicts Instagram will top $3 billion in revenue this year, Fortune reports.

By David Kirkpatrick • Jan. 26, 2016

Unmetric Track lets brands keep tabs on competitors' social campaigns

Unmetric has released a new web app called Unmetric Track, which gives marketers the ability to keep up with brand competitors’ social media marketing.

By David Kirkpatrick • Jan. 26, 2016

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

How marketers are using Facebook's direct messaging apps

Even though Facebook Messenger and WhatsApp don’t allow for third-party advertising, brands are making use of the apps for marketing.

By David Kirkpatrick • Jan. 25, 2016

Twitter is introducing 30-second-plus pre-roll video ads

According to Digiday, Twitter is offering 30-second and longer video ads, a quantum leap from its previous six-second limit.

By David Kirkpatrick • Jan. 25, 2016

Snapchat's the most popular social platform for new ad campaigns: Study

Snapchat led all social media platforms as a new space for advertising, according to new research of U.S. senior ad buyers.

By David Kirkpatrick • Jan. 25, 2016

It's game on for brands with the new Facebook Sports Stadium

Facebook announced a new specialty hub within its platform – Facebook Sports Stadium – offering users a real-time community around sporting events.

By David Kirkpatrick • Jan. 22, 2016

Nielsen revamps TV ratings system, adds social media content

Nielsen’s new "Social Content Rankings" takes into account Facebook and Twitter conversations about TV shows.

By David Kirkpatrick • Jan. 21, 2016

Facebook is making additions to Lead ad unit, brings it to desktop

Even though Facebook Lead ads have been around for a few months, they are now available on desktop and mobile, and now have a context card tiles as an optional ad feature.

By David Kirkpatrick • Jan. 20, 2016

AB InBev bought 3 minutes of Super Bowl ads

AB InBev’s Super Bowl ads will feature Budweiser, Bud Light, Shock Top and Michelob Ultra.

By David Kirkpatrick • Jan. 19, 2016

Snapchat targets growth in older demographics

Already entrenched with millennials, the platform is now adding users 25 and up at a faster rate than 18-24 year-olds. The growth could help spur greater ad sales. 

By David Kirkpatrick • Jan. 15, 2016

Hot Pockets targets active millennial men in new campaign

The campaign is taking a digital approach to spread its new message and engage consumers with the brand.

By Carolyn Heneghan • Jan. 13, 2016

Snapchat is really catching up to Facebook in video views

Snapchat has a fraction of Facebook’s user base, but it gets almost as many video views, now counting seven billion daily views.

By David Kirkpatrick • Jan. 13, 2016

How Tiffany came to excel at Twitter

The jeweler is the top luxury brand on the platform, with 1.4 million followers. 

By Ian P. Murphy • Jan. 11, 2016

With LiveRail changes, Facebook puts priority on native and video

As Facebook's Audience Network hits its stride, with $250 million in ad spending in Q4 2015, the social titan announced its LiveRail ad server business will enter into a new phase of development.

By David Kirkpatrick • Jan. 8, 2016

GroupM is getting exclusive access to Fullscreen influencer data

The deal between Fullscreen and GroupM for exclusive access to influencer data is centered around YouTube creators.

By David Kirkpatrick • Jan. 7, 2016

Twitter said to be ready to turn it up to 10,000 (characters)

The expanded character limit may help the platform grow its user base and compete for ad dollars.

By Ian P. Murphy • Jan. 7, 2016

Why sponsored social should be part of your marketing playbook

According to the sixth annual "State of Sponsored Social" report by Izea and Halverson Group, consumers are noticing sponsored posts more than ever.

By David Kirkpatrick • Jan. 7, 2016

Oracle's AddThis acquisition bolsters its consumer behavior data

Oracle’s Data Cloud gets a boost of audience data after the acquisition of publisher audience platform AddThis.

By David Kirkpatrick • Jan. 6, 2016

Twitter debuts Conversational Ads format to spur brand engagement

Twitter’s new Conversational Ads format include call-to-action buttons and customizable hashtags to encourage user engagement.

By David Kirkpatrick • Jan. 6, 2016

Snapchat is creating an API for its ad partners

Snapchat’s soon-to-be API will make it easier to buy ads with more frequency and precision.

By David Kirkpatrick • Jan. 6, 2016

Time's Real Time social media ad product to launch with Volvo

The Real Time ad product will place brands next to Time’s trending social media content and access to Time's extensive social audience.

By David Kirkpatrick • Jan. 5, 2016

5 stories from 2015 that captured marketing's attention

From social media companies making a splash to major marketing technology, here's a recap of some of the biggest stories from 2015.

By David Kirkpatrick • Jan. 5, 2016

10 digital marketing trends to watch in 2016 and beyond

This year is all about consumer-focused marketing in a digital-first world. Here are the top 10 digital marketing trends to keep an eye on as we kick off the new year.

By Natalia Angulo • Jan. 4, 2016

Twitter is testing curated headlines – how the move will impact marketing strategies

Twitter may be heading toward an algorithm-driven model that would have an effect on organic reach of marketing tweets.

By David Kirkpatrick • Dec. 23, 2015

Mercedes-Benz is using direct messaging for a 'secret Santa' campaign

Given the emphasis on personalization and authenticity in marketing direct messaging might be an underutilized channel.

By David Kirkpatrick • Dec. 22, 2015