Social Media: Page 172
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Facebook adds Major League Soccer to streaming roster
In partnership with Univision Deportes, the platform will broadcast at least 22 professional soccer matches this season.
By David Kirkpatrick • March 13, 2017 -
Report: Facebook broaches business chat for WhatsApp
Tests indicate the company is looking to make WhatsApp more like Messenger in a bid to better monetize it.
By David Kirkpatrick • March 10, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Snap opens pop-up Spectacles shop in LA
This marks the second physical store to sell the hardware following the closing of the first, New York-based location on Feb. 20, and comes just one week after Snap's IPO.
By David Kirkpatrick • March 10, 2017 -
Facebook Messenger's camera gets star treatment with Snapchat Stories-like feature
The messaging app is rolling out a timeline of customizable photos and videos that disappear after 24 hours called Day.
By Chantal Tode • March 9, 2017 -
Facebook rolls out 360 for Gear VR app
The platform hopes to make it easier for more people to discover the wealth of 360-degree content already available.
By David Kirkpatrick • March 9, 2017 -
Twitter tests guaranteed video ads
A limited group of advertisers can now buy pre-roll ads knowing who will see them for a more TV-like media placement experience.
By David Kirkpatrick • March 8, 2017 -
Instagram adds context to Stories with location-based stickers
The new feature, a direct lift from Snapchat, highlights the importance of location to mobile engagements.
By Chantal Tode • March 8, 2017 -
Facebook focuses on reach, attribution with new measurement tools
Offering the metrics through Facebook Business Manager instead of Atlas could bring advanced measurement to more marketers.
By David Kirkpatrick • March 8, 2017 -
Forbes takes a page from Snapchat Stories in mobile redesign
The publisher's new Cards storytelling format reportedly doubled engagement for some readers in beta tests.
By David Kirkpatrick • March 8, 2017 -
Snap comes back down to earth as stock price dips again
Snapchat parent's stock had a rocky Monday in the face of gloomy analyst forecasts. Today isn't looking much better.
By David Kirkpatrick • March 7, 2017 -
Honda's 360-degree Facebook video asks viewers to listen up
Spatial audio technology adjusts sound effects based on three different sets that users can pan through.
By David Kirkpatrick • March 7, 2017 -
Following early bullish period, is Facebook pulling back on Live?
A new report points to several major roadblocks the company has run into following a hurried integration of the streaming feature.
By Peter Adams • March 7, 2017 -
Report: Facebook hears pitches for TV-like content, with notable absences
Viewers shouldn't expect to see any hard news in the social network's upcoming premium video content roster.
By David Kirkpatrick , Peter Adams • March 6, 2017 -
NBCUniversal invests $500M in Snap Inc. at IPO
The media company has been actively investing in digital properties over the last 18 months including Buzzfeed and Vox Media.
By David Kirkpatrick • March 6, 2017 -
Report: Revenue declines for agency holding groups as marketers look elsewhere
On average, Q4 revenue dropped 0.3% in North America for the major ad-marketing companies WPP, Omnicom, Interpublic, Publicis and Havas, as a group.
By Chantal Tode • March 6, 2017 -
Deep Dive
How Wildlife Conservation Society tapped digital to grow '5 million strong'
Shifting strategy from one-off campaigns to sustained investment proved a major boon to the nonprofit brand.
By Peter Adams • March 6, 2017 -
Denny's cooks up Twitter meme, gets viral smash
Over 150,000 people have liked a "zoom in" tweet that hides a message about existential dread in a stack of pancakes.
By Peter Adams • March 3, 2017 -
Instagram Stories ads roll out globally
Unbundling ad buys from the Instagram feed points to the growing importance of Stories.
By David Kirkpatrick • March 3, 2017 -
Deep Dive
UPDATE: Why the Snapchat IPO matters to marketers
Snap has the potential to re-shape the social and digital media space following its IPO, experts say. Or it could become just another app.
By Peter Adams , Chantal Tode • March 2, 2017 -
Everlane ends Facebook Messenger notifications
In a potential setback for the messaging platform, the online retailer — an early adopter — will revert to email-only transactional notifications for now.
By David Kirkpatrick • March 2, 2017 -
Snapchat gains traction with older consumers as use case shifts
New research on the eve of Snap Inc.'s expected stock debut ups the forecast for U.S. users to 70.4 million this year.
By David Kirkpatrick • March 1, 2017 -
Study: More Facebook users report declining use
But while users may not be engaging as frequently, the platform's reach remains impressive.
By David Kirkpatrick • Feb. 28, 2017 -
YouTube surpasses 1B daily viewing hours
At its current rate of growth, the Google-owned video portal is likely to beat out U.S. TV for viewership.
By David Kirkpatrick , Peter Adams • Feb. 28, 2017 -
Trump slams New York Times for Oscar ad
The publisher's first-ever Academy Awards spot, titled "The Truth is Hard," got a Twitter thrashing from the President.
By David Kirkpatrick • Feb. 27, 2017 -
Facebook extends mid-roll video ads to select outside publishers
Initially slow to adopt the format, the social media giant is already expanding the scope of its mid-roll offerings following recent tests.
By David Kirkpatrick • Feb. 24, 2017
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