Social Media: Page 142
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mobile apps, social media
Apps and social media platforms lack brand intimacy, study finds
The category has a Brand Intimacy Quotient of 18, well below the industry average of 27.1, according to the MBLM.
By Erica Sweeney • April 26, 2018 -
Pepsi kicks up soccer push with international clothing line
For the "Art of Football," the brand is teaming up with clothing labels from around the world.
By Erica Sweeney • April 25, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Diet Coke's new flavors, brand overhaul boost Coca-Cola's Q1 earnings
The beverage giant reported that digital marketing and sleek, modern packaging are bolstering the reputation of its brands among younger consumers.
By Erica Sweeney • April 25, 2018 -
GDPR will help, not hinder, Facebook and Google, competitors say
Both have large-scale, sophisticated solutions to easily obtain user consent, and some report their strict interpretation of the rules will make it harder for smaller companies to compete.
By Erica Sweeney • April 25, 2018 -
Budweiser creates data-driven visual experience celebrating Brazilian musician
"Made of Music" decodes Hermeto Pascoal's unconventional sound and allows fans to upload a photo and see it transformed by his music.
By Erica Sweeney • April 25, 2018 -
Taco Bell and Bigs unveil co-branded sunflower seeds with drone fleet
A video promoting the new product depicts drones carrying packs to cities and towns across the country before dropping them off at a baseball field.
By Erica Sweeney • April 24, 2018 -
Pizza Hut and JuJu Smith-Schuster ask NFL fans to share their best 'Doorbell Dance'
The wide receiver, known for his on-field dancing, is serving as social media correspondent for the brand's debut campaign as official pizza sponsor of the league.
By Erica Sweeney • April 24, 2018 -
KFC resurrects George Hamilton's Extra Crispy Colonel to promote similarly crispy sandwich
The brand ribs social media-addled lifestyles with a new menu item that can be held in one hand while snapping selfies for the 'gram with the other.
By Erica Sweeney • April 23, 2018 -
Autotrader
Autotrader lets shoppers 'Test Drive' refreshed site in digital-heavy campaign
The creative puts viewers on a simulated racetrack illustrating improvements made to the platform and how it uses Kelley Blue Book on each listing.
By Erica Sweeney • April 23, 2018 -
Brand USA, Spotify showcase US destinations through local playlists
The effort includes five interpretations of Bobby Freeman's "Do You Wanna Dance?" by emerging artists, with each featured in a video highlighting his or her home city.
By Erica Sweeney • April 20, 2018 -
Kellogg's spins playable record made of Chocolate Frosted Flakes
The record features the new release "Hello" from boy band PrettyMuch, which is also unveiling a music video starring Tony the Tiger.
By Erica Sweeney • April 20, 2018 -
CVS depicts 'Beauty in Real Life' in first campaign featuring unaltered photos
A policy announced in January is going into action, with a special watermark denoting brand imagery hasn't been materially brushed up.
By Erica Sweeney • April 20, 2018 -
Column
Campaign Trail: 'Handmaid's Tale'-inspired lingerie; Baskin-Robbins twerks; a powerful message on LBGT rights
Quality truly runs the gamut this week with epically tone-deaf sleepwear, a meme-heavy ice cream campaign and a powerful push raising awareness about discrimination.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • April 20, 2018 -
Under Armour and The Rock share stories of athletic perseverance
A series of YouTube short films showcases how eight athletes — and Dwayne Johnson himself — willed themselves to greatness by overcoming obstacles.
By Erica Sweeney • April 20, 2018 -
Starburst brings back all-pink packs with meme-ready merchandise
The brand collaborated with designer Erin Robertson, a "Project Runway" winner, on items including T-shirts, pink denim jackets and neon signs.
By Erica Sweeney • April 19, 2018 -
Facebook will require users to give permission for targeted ads as part of GDPR compliance
Critics are flustered with the new permissions screens, however, saying they require an unnecessary amount of navigation to opt out.
By Erica Sweeney • April 19, 2018 -
Unsplash
OpinionHow brands can resonate with consumers via 'friendertainment'
The word "influencer" is everywhere and has subsequently lost much of its meaning. What matters more is tailored, compelling content, writes Maureen Polo, SVP at Fullscreen's Brand Studio.
By Maureen Polo • April 18, 2018 -
Deep Dive
Time is ripe for Congress to act on data protection legislation, say privacy advocates
The onus now likely falls on federal legislators to spearhead consumer protection laws following Facebook's Cambridge Analytica mishap, experts said during a panel discussion in Washington, D.C.
By Natalie Black (Koltun) • April 18, 2018 -
Foot Locker taps creative community for real-world and digital activations
A new campaign features an art gallery pop-up and a music video inspired by two new Nike Air Max Plus sneakers.
By Erica Sweeney • April 18, 2018 -
Dunkin' names BBDO as creative AOR amid brand revamp
Can the big account win help BBDO's parent company Omnicom capitalize on the momentum of recent growth?
By Erica Sweeney • April 18, 2018 -
White Castle showcases Puerto Rican musician to support her college dreams
Downloads of Gilmarie's song, co-commissioned by the chain and featured in its new campaign, will support her travel and living expenses for Berklee College of Music.
By Erica Sweeney • April 17, 2018 -
Colgate tackles water conservation with help from Michael Phelps, voice assistants
Smart speaker owners can learn facts, conservation tips or hear the sound of running water by talking to Google Assistant or Amazon Alexa.
By Erica Sweeney • April 17, 2018 -
Stella Artois urges people to pocket their phones and celebrate 'Joie de Biere'
A new campaign centers on an idyllic fictional village where everyone has elaborate pockets to store mobile devices.
By Erica Sweeney • April 17, 2018 -
Mike's Harder recreates 'Deadpool' bar with pop-up experiences
Visitors can place bets in the "Dead Pool" and meet mercenaries from the upcoming superhero blockbuster at events in New York and Los Angeles.
By Erica Sweeney • April 17, 2018 -
Deep Dive
5 must-have considerations when working with influencers, according to P&G's legal counsel
Potential legal pitfalls can stem from a lack of control over content, disclosure, murky product ownership and balancing marketers' needs against influencer independence.
By Natalie Black (Koltun) • April 16, 2018
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