Mobile: Page 99
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Study: 70% of people will swap store visits for voice assistants by 2022
Consumers increasingly prefer to interact through voice tech or chatbots than with humans, Capgemini found.
By Robert Williams • Sept. 19, 2019 -
Fox Sports kicks off NFL season with Pandora's dynamic audio ads
For the first time, Pandora is integrating its 3D audio tech with Dynamic Audio Ads to deliver personalized messages based on location and time of day.
By Robert Williams • Sept. 19, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
1/3 of Instagram users have bought directly from an ad, study finds
Gen Zers showed the highest likelihood to buy via an ad, while women ages 35 to 45 showed the lowest, VidMob found.
By Robert Williams • Sept. 19, 2019 -
Starbucks launches voice ordering with Alibaba in China
Consumers will be able to order delivery from the coffee chain through Alibaba's smart speaker, Tmall Genie, which tracks orders in real time.
By Alicia Kelso • Sept. 19, 2019 -
Snapchat ramps up camera tools with new 3D effects on iOS
Fresh features may give people another reason to use the image-messaging app amid heightened competition with rivals Facebook and Instagram.
By Robert Williams • Sept. 18, 2019 -
Reports: Facebook teams with Ray-Ban on smart glasses
The social media behemoth is working on AR glasses along with a pair that would function like Snap Spectacles.
By Robert Williams • Sept. 18, 2019 -
Postmates brings mobile food ordering to Yankee Stadium
Attendees can order and pay for food on the app and receive a notification when it's ready for pickup from designated locations.
By Robert Williams • Sept. 18, 2019 -
55% of Gen Alpha want to buy what their favorite YouTube, Instagram influencers wear
A new report also shows that 14% of the age group are interested in the idea of influencers launching their own retail outlets.
By Dianna Christie • Sept. 18, 2019 -
Mobile commerce evolves along with food and beverage
Pinterest and Iris Nova are two companies that are innovating the way customers can explore and buy groceries, and both talked at Groceryshop about what's ahead.
By Jeff Wells • Sept. 18, 2019 -
Marketers overspend on Facebook News Feed, underspend on Instagram, study says
The top 50 brands on Instagram now have the same audience size as the top 50 on Facebook, but engagement is higher on Instagram.
By Robert Williams • Sept. 17, 2019 -
Michael Kors led NYFW social buzz with 11.4M engagements
Fan growth increased 53% compared to the previous week for the luxury brand, according to data from ListenFirst.
By Lisa Rowan • Sept. 17, 2019 -
Viber lets app brands, users create customized stickers for messages
Brands including Snickers and Re/Max have embraced digital sticker packs as part of their mobile marketing mix to boost awareness through organic UGC.
By Robert Williams • Sept. 17, 2019 -
Gen Z's worries about emotional health affect shopping habits, study says
Young adults prefer in-store shopping to disconnect from social media and digital news that are sources of stress.
By Robert Williams • Sept. 17, 2019 -
Snap
Papa John's Snapchat lens boosted pizza orders 25% for Valentine's Day
Snapcodes and an AR lens let users create pizza-themed pictures and order directly from the app.
By Robert Williams • Sept. 17, 2019 -
Amazon tests influencer storefronts to translate social content to sales
Influencers will reportedly be able to share posts from platforms like Instagram to their personalized pages via a new tool.
By Peter Adams • Sept. 16, 2019 -
Deep Dive
How TikTok can help brands get on Christmas wish lists
Hashtag challenges are one way to boost awareness with the app's younger audience ahead of Black Friday and Cyber Monday.
By Robert Williams • Sept. 16, 2019 -
Hyundai revs up AR experience in Music Midtown festival app
An app sponsored by the carmaker hosts exclusive views of performances streamed by concert promoter Live Nation.
By Robert Williams • Sept. 16, 2019 -
YouCam
YouCam Makeup app unveils Halloween contest
The winning look will be featured in the official YouCam Halloween Costume Makeup Collection.
By Robert Williams • Sept. 16, 2019 -
Shutterstock
OpinionFor retail brands, there's never been a better time to mine millennial FOMO
Taking full advantage of the experience economy requires more than the occasional loyalty perk, trunk show or Instagrammable moment, writes Aptos' Dave Bruno.
By Dave Bruno • Sept. 16, 2019 -
Cadillac unveils new car model on Instagram for 1st time
The social campaign includes an interactive Instagram Story and targets mobile-savvy consumers with sensory experiences associated with the vehicle.
By Robert Williams • Sept. 16, 2019 -
L'Oreal
L'Oréal's Color&Co adds AR hair color try-ons
The "See Yourself in Color" feature lets customers view before-and-after photos through Modiface, which L'Oréal acquired last year.
By Robert Williams • Sept. 16, 2019 -
Majority of NFL fans watched opening week games via streaming, apps
A study by Colling Media found the league’s Sunday Ticket offering led the pack of content providers with 20% market penetration.
By Peter Adams • Sept. 13, 2019 -
American Eagle pilots TikTok's new in-feed video ads for back-to-school
In a first for TikTok, users will be driven to an external site in the partnership with rapper Lil Wayne.
By Robert Williams • Sept. 13, 2019 -
PepsiCo's new loyalty program offers cash back via PayPal, Venmo
PepCoin aims to foster loyalty among customers as mobile optimization has become key to customer engagement with loyalty programs.
By Robert Williams • Sept. 13, 2019 -
Oreo debuts Alexa integration to help fans guess mystery flavor
Timed to promote a mystery Oreo flavor, the integration will provide clues for guessing the new entry and placing direct voice orders.
By Robert Williams • Sept. 13, 2019
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