Mobile: Page 95
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YouCam scares up 13 AR face filters for Halloween looks
The seasonal styles come as YouTube debuts similar capabilities and Amazon adds virtual lipstick trials with L'Oréal's Modiface technology.
By Robert Williams • Oct. 18, 2019 -
Jägermeister
Jägermeister conjures 'Darke Spirits' in geotargeted ad campaign
The German liqueur brand teamed with location data provider Foursquare for a Halloween-themed promotion that uses AR.
By Robert Williams • Oct. 17, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Wendy's sponsors mobile games in Giphy's new digital arcade
As the launch partner for Giphy Arcade, the fast food chain again shows a willingness to experiment with unique, interactive formats.
By Robert Williams • Oct. 17, 2019 -
Natural Light
Natural Light asks fans to dress up as 'real-life nightmares' in Halloween costume contest
Contestants can share photos on social media of costumes like crushing student debt, bad credit scores, endless laundry or moving in with their parents.
By Robert Williams • Oct. 17, 2019 -
Theft is a major risk for retailers using scan-and-go, expert says
But companies can mitigate that risk with additional layers of protection, including security cameras, customer notices and enhanced employee training.
By Krishna Thakker • Oct. 16, 2019 -
MLB strikes deal with Fox Bet gaming platform
The sports betting app now has the right to use the league's logos and Statcast data feed.
By Robert Williams • Oct. 16, 2019 -
Burger King splices doorbell footage into video ad for Uber Eats delivery
The King visited hundreds of homes that had Amazon Ring doorbell cameras, from which agency MullenLowe assembled footage into an ad.
By Robert Williams • Oct. 16, 2019 -
Apple kills death-prediction app inspired by horror movie
While the viral app wasn't originally part of the promotion for the upcoming film "Countdown," STX Films is now developing an Android version.
By Robert Williams • Oct. 16, 2019 -
Google delivers Pixel smartphones in special Domino's box
More than 50 YouTube influencers received the tech giant's newest smartphone that features hands-free capabilities.
By Robert Williams • Oct. 16, 2019 -
Dunkin' CMO who helped spearhead rebrand exits after 2 years
Stepping down Dec. 1, Tony Weisman will assist in the CMO replacement search, which is already underway.
By Peter Adams • Oct. 16, 2019 -
Spotify
Sony drops personalized T-shirts designed around Spotify music habits
Fans of U.K. rock band Bring Me The Horizon can visit the Amo in Colour microsite to customize items based on their song preferences.
By Robert Williams • Oct. 15, 2019 -
Taco Bell beefs up World Series campaign with sports betting
The fast food chain updated its "Steal a Base, Steal a Taco" promotion to include real-money bets in states where sports betting is legal.
By Robert Williams • Oct. 15, 2019 -
Disney immerses YouTubers with 'Maleficent' virtual makeup try-on
To promote the movie sequel, an experimental AR video lets viewers transform themselves into the title character as they watch a makeup tutorial.
By Robert Williams • Oct. 15, 2019 -
Nike's TraceMe acquisition signals bigger digital media ambitions
The startup offers a predication-based platform called Tally, but a source told TechCrunch Nike was more drawn to its tech and talent.
By Barry Levine • Oct. 15, 2019 -
Most Americans still have reservations on going cashless, survey finds
Although a cashless store that accepts cards and mobile payments may streamline operations, refusing to accept cash can alienate some consumers.
By Anna Hrushka • Oct. 14, 2019 -
Wild Turkey, Complex partner on social video series starring McConaughey
The actor and creative director for the Campari brand interviews cultural influencers in "Talk Turkey," which streams on Complex's IGTV page.
By Robert Williams • Oct. 14, 2019 -
Visa, Mastercard, eBay exit Facebook Libra digital currency group
The exodus comes a week before Mark Zuckerberg faces questions from lawmakers about the company's digital currency plans.
By Robert Williams • Oct. 14, 2019 -
45% of women make at least half of online purchases from phone, study finds
A September survey from daVinci Payments show women intend to keep holiday spending consistent with last year's.
By Lisa Rowan • Oct. 11, 2019 -
Sony's 'Ghostbuster' experience in Japan includes AR headset prototype
Visitors to Ginza Sony Park can battle virtual ghosts in the immersive, location-based game that blends CGI with real-world settings.
By Robert Williams • Oct. 11, 2019 -
Pinterest
Pinterest reduces self-harm posts by 88% with AI
The social media platform observed World Mental Health Day by delivering more features and resources to support emotional well-being.
By Robert Williams • Oct. 11, 2019 -
Google Play powers 23% app store spending jump in Q3, study says
Tinder saw the highest revenue among non-gaming apps, while TikTok ranked No. 2 in downloads behind Facebook's WhatsApp.
By Robert Williams • Oct. 11, 2019 -
Abercrombie & Fitch, Hollister launch Instagram Checkout
Shoppers can also get shipping and delivery notifications for their orders within the image-sharing app.
By Lisa Rowan • Oct. 10, 2019 -
Report: Google readies 5G smartphone ahead of Apple
A 5G version by the Pixel device maker may debut as early as next week, Nikkei Asian Review reported.
By Robert Williams • Oct. 10, 2019 -
P&G's Herbal Essences unveils Alexa skill for vision-impaired people
The haircare brand also provides specialized help to blind and vision-impaired people through the Be My Eyes app.
By Robert Williams • Oct. 10, 2019 -
Michael Kors doubles active users with Facebook Messenger tie-in
To promote a new fragrance, the fashion brand let users of the chat app enter a sweepstakes to meet model Gigi Hadid.
By Robert Williams • Oct. 10, 2019
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