Mobile: Page 89
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Papa John's RCS promo for vegan pizza outdoes SMS 23%
The pizza chain used the media-rich messaging format for a World Vegan Day campaign.
By Robert Williams • Nov. 27, 2019 -
Grey Group
Pringles debuts chip-dispensing gaming headset on Twitch
Part of a "Gears 5" tie-up, the headphones have a swivel arm that automatically feeds the brand's stackable potato chips into the wearer's mouth.
By Robert Williams • Nov. 27, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
'Frozen 2' doubles customer engagement for Disney, study says
However, negative tweets about the movie sequel rose after its opening weekend, a separate study found.
By Robert Williams • Nov. 26, 2019 -
Recess
CBD seltzer brand pays Venmo users for their Instagram promotions
Recess is trying an unconventional campaign that sidesteps marketing regulations on Facebook-owned platforms.
By Robert Williams • Nov. 26, 2019 -
McDonald's Thanksgiving Twitter contest gifts a year of Uber Eats delivery
Uber Eats also is waiving delivery fees for late-night McDonald's orders from Nov. 27 through Cyber Monday.
By Robert Williams • Nov. 26, 2019 -
KFC hides 11 holiday gifts in limited-edition bucket illustrations
Customers can snap pictures of the drawings by Nicholas John Frith and post them to Instagram for a chance to win their real-world counterparts.
By Barry Levine , Peter Adams • Nov. 26, 2019 -
BMW pilots in-car food ordering with delivery app Olo
Nekter Juice Bar and Portillo's Hot Dogs are the first two brands to test orders through car infotainment systems.
By Robert Williams • Nov. 25, 2019 -
eyecandylab
Adidas cuts out tech middlemen with in-app sneaker try-on
An iOS app update uses augmented reality to let shoppers virtually sample the brand's new Alphaedge 4D shoe line.
By Robert Williams • Nov. 25, 2019 -
Deep Dive
How mobile ads are powering a social commerce surge this holiday season
"The gap between promotion and purchase is closing and making the experience more seamless," Elastic Path's Darin Archer said about how platforms like TikTok and Instagram are blending ads and shopping.
By Robert Williams • Nov. 25, 2019 -
Pinterest
Pinterest's new curated marketplace gives smaller merchants a holiday boost
@PinterestShop gathers hundreds of shoppable posts from 17 hand-picked businesses ahead of Small Business Saturday.
By Robert Williams • Nov. 25, 2019 -
Warner Bros.' new 'Friends' app helps fans recreate iconic scenes around 'Friendsgiving'
AT&T, Lego and Coffee Bean & Tea Leaf made branded stickers for the app, which also features virtual filters based on famous moments from the show.
By Robert Williams • Nov. 25, 2019 -
Tic Tac becomes 1st sponsor for Spotify's new live music event series
Two nights of activations and performances at The Mint, a historic L.A. venue, will emphasize different aspects of the Tic Tac brand.
By Barry Levine • Nov. 22, 2019 -
Wingstop lets Twitch users order food while watching livestreams
Viewers interact directly with a streamer who provides menu suggestions and then can place an order for DoorDash delivery.
By Robert Williams • Nov. 22, 2019 -
Gen Z prefers entertainment, social media in early dayparts
Generational differences in mobile usage, social media and news consumption suggest brands should target content at certain times of the day.
By Robert Williams • Nov. 22, 2019 -
Verizon will preload Snapchat on 5G phones to widen reach
The companies will develop AR technology and exclusive rewards offers for Snapchat users to draw buzz around the high-speed mobile service.
By Robert Williams • Nov. 22, 2019 -
Stella Artois' holiday social experiment seeks to unite neighbors over beer
The effort touching across 27 cities includes a docufilm featuring six pairs of New York neighbors meeting each other for the first time.
By Barry Levine , Peter Adams • Nov. 22, 2019 -
TikTok owner tops Baidu as China's No. 2 digital ad company
ByteDance's ad revenue surged 113% in the country during the first half of 2019 from a year earlier.
By Robert Williams • Nov. 21, 2019 -
Verizon Media
JC Penney rings in holiday proposal season with AR ad driving virtual try-ons
The mobile campaign with Verizon Media includes immersive, full-screen spots, a "wedding personality" quiz and ad sponsorship on HuffPost Life.
By Natalie Koltun • Nov. 21, 2019 -
Oscar Mayer 'BAEcon' blanket, Busch cooler stocking add to branded gag gift pile
New holiday novelty items from two marketers layer in social media promotions to spread awareness.
By Barry Levine • Nov. 21, 2019 -
Programmatic advertising must handle more complex media-buying decisions, study says
Programmatic ad growth will require more spending on tech and talent to realize its full potential, per a survey of marketing executives.
By Robert Williams • Nov. 21, 2019 -
PayPal buys rewards app Honey for $4B in e-commerce push
As the payment company's largest acquisition to date, the deal adds product discovery to its platforms and expands merchant services.
By Robert Williams • Nov. 21, 2019 -
Sonos snaps up privacy-focused voice startup Snips for $37.5M
By localizing the processing to individual devices instead of the cloud, Snips may limit user data collection while still providing personalized experiences.
By Robert Williams • Nov. 21, 2019 -
Chipotle rolls out Alexa voice ordering
Customers can reorder meals within seconds using the new feature that's part of Chipotle's larger digital sales platform, which is approaching $1 billion.
By Julie Littman • Nov. 21, 2019 -
Sam's Club spotlights speedy mobile checkout with ads starring world's fastest runners
A holiday campaign with Usain Bolt and Allyson Felix challenges consumers to download the Scan & Go app and make their own shopping trips.
By Dianna Christe • Nov. 20, 2019 -
Jostens debuts NFC-enabled class rings for school champions
The Champ DX Championship Ring preserves videos and photos that can be accessed via a free mobile app developed with Galatea.
By Robert Williams • Nov. 20, 2019
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