Mobile: Page 71
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Quibi
After stumbling out of the gate, can Quibi deliver on its promise for marketers?
Already pivoting from its initial strategy, the mobile-first video platform faces early hurdles as the pandemic undermines its proposition for viewers and advertisers.
By Chris Kelly • April 22, 2020 -
Fintech named fastest-growing app category in 2019, AppsFlyer finds
Amid growing competition, digital banking apps doubled their marketing in the U.S. last year, beating financial services and investment apps.
By Robert Williams • April 21, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Group Nine links with Facebook on 10 original Watch shows
Six of the shows are part of a Facebook program that supports collaborations among content creators who make videos exclusively for Watch.
By Robert Williams • April 21, 2020 -
Retrieved from NFL on April 21, 2020
Bud Light asks NFL fans to #BooTheCommish for COVID-19 relief
The Anheuser-Busch brand's Twitter campaign poking fun at Roger Goodell raises money for the NFL Draft-a-Thon charity.
By Robert Williams • April 21, 2020 -
Report: Google plans debit card to rival Apple Card
The card would connect with the Google app, letting people see their purchases, check balances or lock their accounts.
By Robert Williams • April 20, 2020 -
Tribeca Film Festival moves some programming online and to VR
The yearly showcase of feature films partnered with Oculus as the coronavirus keeps moviegoers at home.
By Robert Williams • April 20, 2020 -
Facebook launches gaming app to rival Twitch, YouTube
The app has a mix of casual games and access to gaming communities, along with a Go Live button that lets people see streams of other mobile games.
By Robert Williams • April 20, 2020 -
Courtesy of Zenni
Zenni eyewear expands esports tie-up with fresh sponsorships
The DTC brand became the official eyewear of the Houston Outlaws and Pittsburgh Knights and started social accounts to promote esports affiliations.
By Robert Williams • April 17, 2020 -
Courtesy of Headspace
Headspace, 'Sesame Street' debut YouTube meditation videos for kids
The biweekly "Monster Meditations" teach mindfulness, meditation and social skills as families cope with pandemic-related stress.
By Robert Williams • April 17, 2020 -
Retrieved from BlueJeans on April 17, 2020
Verizon buys Zoom rival BlueJeans for reported $400M
As the carrier rolls out its high-speed mobile connectivity nationwide, Verizon plans to integrate the videoconferencing platform with its 5G services.
By Robert Williams • April 17, 2020 -
Courtesy of ESPN
ESPN enlists Facebook, Reese's, State Farm for custom content around Michael Jordan docuseries
Each sponsor is working on tailored integrations, which include Instagram Live pre-shows and ads that repurpose vintage ESPN footage.
By Peter Adams • April 16, 2020 -
Mobile in-app ad spend falls 14% during crisis, study finds
Sports apps like ESPN Live Sports took an even bigger hit as leagues suspended operations.
By Robert Williams • April 16, 2020 -
Courtesy of Busch Beer
Busch promises year of beer to 250 couples who change wedding plans
A giveaway on Instagram and Twitter may help the Anheuser-Busch brand to stay top of mind despite postponed gatherings during the pandemic.
By Dianna Christie • April 16, 2020 -
Schick raises cash for barbers with at-home haircut tips on Instagram
The Edgewell brand hired several out-of-work barbers to create virtual grooming tutorials for its #ShaveFromHome campaign.
By Robert Williams • April 16, 2020 -
Permission granted by ChowNow
ChowNow, Instagram launch commission-free online food ordering
The online ordering platform launched a free feature enabling restaurants to add "Order Food" buttons and stickers to their profiles and Stories.
By Alicia Kelso • April 16, 2020 -
Spotify tops ranking of brand intimacy during pandemic, study says
Pinterest and Apple Music also received high marks among U.S. consumers.
By Robert Williams • April 16, 2020 -
Instagram spotlights creators with IGTV redesign
The 2-year-old video platform is now more integrated with Instagram, letting users post their IGTV videos in the core app's Stories feature.
By Robert Williams • April 15, 2020 -
Courtesy of Fiat Chrysler Automobiles
Fiat Chrysler sponsors virtual concert series on Facebook Live
The carmaker joins a growing list of marketers sponsoring livestreamed music events during the pandemic.
By Dianna Christie • April 15, 2020 -
Retrieved from ADT on April 15, 2020
ADT taps user-generated videos for TV, social media push
The home security firm explores how to quickly make an ad when production studios are closed.
By Dianna Christie • April 15, 2020 -
Retrieved from National Geographic on April 15, 2020
Nat Geo immerses Instagram users in Earth Day AR experience
Created with Facebook's Spark AR Studio, the content offers a cautionary look at climate change to show what the world might be like in 2070.
By Robert Williams • April 15, 2020 -
Permission granted by Post Consumer Brands
Pebbles cereal launches social media video series to support kids, creators
The "Daily Yabba Dabba Doo" series showcases at-home activities for kids that can be done with minimal adult supervision.
By Robert Williams • April 15, 2020 -
Retrieved from Pinterest on April 14, 2020
Pinterest touts sustainable brands for Earth Day
Lauren Conrad's The Little Market, fashion brand Siizu and Prosperity Candle are selling eco-friendly products on Pinterest Shop as consumers look to support small businesses.
By Robert Williams • April 14, 2020 -
Report: Facebook's ad rates dip as pandemic curbs demand
The social network wants to recoup ad dollars that were set aside for TV sports, The Wall Street Journal reported.
By Robert Williams • April 14, 2020 -
Nestlé, Danone join Ibotta's Earth Day campaign
Mobile shopping app Ibotta seeks to raise awareness about the environmental damage from paper coupons.
By Robert Williams • April 14, 2020 -
Sitthiphong via Getty Images
Sponsored by University of West Alabama OnlinePromotion on the go: How to create a mobile marketing strategy
As mobile communication trends skyrocket, your brand’s mobile marketing strategy is key. Learn to develop and track mobile material suited to your product and budget.
By Brianna Mauk • April 14, 2020
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