Mobile: Page 71
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Retrieved from TikTok on May 27, 2020
TikTok sees 10x surge in April with in-app revenue of $78M
The social video app was the highest-earning non-game app last month, overtaking YouTube, Sensor Tower found.
By Robert Williams • May 27, 2020 -
Courtesy of NYX
NYX plans virtual Pride march on Instagram
To join the L'Oréal-owned brand's effort, users can post photos of themselves decorated with a "Proud Allies" filter and using the #proudalliesforall hashtag.
By Robert Williams • May 27, 2020 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Instacart starts self-serve ad platform to connect brands with shoppers
Procter & Gamble, Unilever and PepsiCo are among the brands that have tested the ad platform in the past two months, MediaPost reported.
By Robert Williams • May 27, 2020 -
Where ad spending is thriving during COVID-19, including a few surprises
Marketers in categories like toys and prescription eyeglasses have leaned in with big budget lifts, but what does the future hold as the economy reopens?
By Shane Schick • May 27, 2020 -
Courtesy of Scandit
Scandit secures $80M in funding as COVID-19 drives demand for contactless mobile tech
Areas like click-and-collect are booming, pushing retailers and supply chain companies to invest in tech that can meet the demand in a safe manner.
By Peter Adams • May 26, 2020 -
Courtesy of Lafe's
Lafe's offers first promotion on Ibotta cash-back app
Walmart, ShopRite, Stop & Shop, Giant Food and HEB stores are participating in the promotion for Ibotta users.
By Robert Williams • May 26, 2020 -
Courtesy of Samsung
Samsung Galaxy S20+ outsells all other 5G phones, study finds
5G is forecast to reach a tipping point by 2023, when most phones will be equipped with the tech, helping to drive consumption of bandwidth-intensive content for mobile marketers.
By Robert Williams • May 26, 2020 -
Courtesy of Perfect Corp.
Benefit Cosmetics brings AR try-on to WeChat
Beauty shoppers on mobile can sample eyebrow shapes before booking an appointment at a Benefit BrowBar, where a stylist will help to recreate the look.
By Robert Williams • May 26, 2020 -
Coke bets on new music streamer BeApp as virtual concerts take center stage
With gamified and social media elements, BeApp looks to innovate in a crowded virtual performance space commanded by platforms like Twitch and Facebook.
By Peter Adams • May 22, 2020 -
Courtesy of Target
Target debuts virtual store on Instagram as e-commerce booms
The deal comes as Instagram's parent company Facebook dives deeper into social commerce and works to convert passive users into active, paying customers.
By Robert Williams • May 22, 2020 -
Bloomberg: Apple expands podcast ambitions to support streaming TV
The iPhone maker began acquiring audio spinoffs of movies and shows from its Apple TV+ video streaming service.
By Robert Williams • May 22, 2020 -
Retrieved from Fortnite on May 22, 2020
Warner Bros. debuts 'Tenet' trailer in new social 'Fortnite' gameplay mode
It's another sign of how the video game hit is evolving into a social network and virtual entertainment venue, including through features like Party Royale.
By Robert Williams • May 22, 2020 -
Retrieved from USAA on May 22, 2020
USAA unveils Snapchat AR lens for Memorial Day digital exhibit
A virtual version of USAA's Poppy Wall of Honor lets mobile users dedicate a poppy flower to a fallen loved one.
By Robert Williams • May 22, 2020 -
TikTok analytics tool aims to help marketers evaluate campaigns
NASCAR will use Conviva's tools to evaluate the performance of its content on the viral video platform.
By Robert Williams • May 21, 2020 -
Pandemic hastens shift in ad buying to mobile, study says
Audience preferences for mobile are forecast to remain, even as lockdowns relax and recent surges in digital viewership among homebound consumers recede throughout the summer.
By Robert Williams • May 21, 2020 -
Courtesy of Anne Klein
Anne Klein streams video series on Facebook Live
The fashion brand's "Women Who Do" highlights inspiring stories by innovative women during the coronavirus pandemic.
By Robert Williams • May 21, 2020 -
Courtesy of Chipotle Mexican Grill
Chipotle's TikTok campaign shows off new app features
The chain unveiled a series of "TikTok Hack Menu" videos to show how people can create personalized menu items in its own app.
By Robert Williams • May 20, 2020 -
Lowe's, Chick-Fil-A, Papa John's top ranking of app performance
The best-performing brands have apps that load on mobile devices quickly to keep customers engaged in a branded experience.
By Robert Williams • May 20, 2020 -
Retrieved from Spotify on May 20, 2020
Spotify nabs exclusive streaming rights to Joe Rogan's podcast in reported $100M deal
Licensing "The Joe Rogan Experience" is the platform's latest move to dominate the growing podcast space.
By Robert Williams • May 20, 2020 -
YouTube advertisers get access to streaming TV under new YouTube Select offering
Ahead of the NewFronts, YouTube is unifying and expanding its premium video ad offering with an emphasis on areas that are booming during the pandemic.
By Peter Adams • May 19, 2020 -
Courtesy of Schick
Schick mobile game, Twitch stream raise money for cancer research
The Edgewell brand enlisted livestreamers to play "Shave The Day," after which they will shave their heads when donation goals are met.
By Robert Williams • May 19, 2020 -
Report: Papa John's Giphy sticker pack highlights Shaq, new menu item
A gamified AR lens on Snapchat rounds out the pizza chain's effort to engage homebound consumers with entertaining content.
By Robert Williams • May 19, 2020 -
TikTok names Disney streaming executive new CEO
Kevin Mayer will lead the social video app that has surged in popularity among mobile users worldwide and serve as COO of parent company ByteDance.
By Robert Williams • May 19, 2020 -
Courtesy of McCormick
McCormick spices up taco night with Drew Barrymore livestream
The #TacosTogether event on Instagram Live will raise awareness for No Kid Hungry during the pandemic.
By Robert Williams • May 19, 2020 -
Apple buys virtual reality content startup NextVR
NextVR works with sports leagues and media outlets to offer programming that people view while wearing a VR headset.
By Robert Williams • May 18, 2020
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