TJX retailers bring carols to Instagram Reels for holiday campaign

In an effort to raise money for Feeding America, the brands have tapped artists including Meghan Trainor and Brandy to encourage consumers to participate.

By Tatiana Walk-Morris • Nov. 23, 2020

ESPN touts mobile sports content with app-focused campaign

A 60-second spot debuted during last night's American Music Awards to show the breadth of ESPN content that mobile users can experience in the app.

By Robert Williams • Nov. 23, 2020

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Old Spice looks to create world's longest-lasting white elephant game on social

Entrants to the digital gift swap are eligible to win a man cave valued at $13,000 that includes a custom branded billiards table and flat-screen TV.

By Tatiana Walk-Morris • Nov. 23, 2020

Jersey Mike's tests Twitch's interactive multiplayer ads

The Amazon-owned platform will reward digital currency to video streamers who host polls after interactive video ads.

By Robert Williams • Nov. 23, 2020

Hulu uses OOH holograms to bring 'Animaniacs' reboot to life

For the show's debut weekend, animated characters were projected atop taxis and rideshare vehicles at iconic locations in New York and Los Angeles.

By Aaron Baar • Nov. 23, 2020

Walmart boosts shoppable videos with Tastemade cooking shows

Tastemade's "Struggle Meals" series lets viewers text an on-screen number to add suggested ingredients to a virtual shopping cart.

By Robert Williams • Nov. 23, 2020

Babe Wine teams with 'Real Housewives' star for Instagram contest

The AB InBev brand is working with "Real Housewives of New York" alumna Dorinda Medley to give consumers a chance to redecorate for the holidays.

By Robert Williams • Nov. 20, 2020

Study: Most retailers will boost ad spend on Facebook next year

Ninety-three percent of retail brands currently buy ads on the social network, Smarly.io found, despite a media boycott against it over the summer.

By Robert Williams • Nov. 20, 2020

Snapchat expands ad toolkit for app marketers

An upgraded ad suite includes new products to boost retention, lifetime value and return on ad spend, while more directly integrating Snapchat experiences in brands' apps.

By Robert Williams • Nov. 20, 2020

Dunkin' pushes for TikTok followers with return of branded onesies

After its recent holiday merch drop mostly sold out, the brand is promising to bring back last year's onesie if it reaches two million TikTok followers.

By Robert Williams • Nov. 20, 2020

Pandemic spurs business for 70% of mobile marketers, study finds

Three quarters of marketers said their users were highly engaged, as app downloads in gaming, shopping and finance reached all-time highs.

By Robert Williams • Nov. 19, 2020

Apple cuts App Store fees in half to help small businesses

The news arrives a month after a congressional report on antitrust claimed that Apple stifles competition, and specifically mentioned App Store fees.

By Robert Williams • Nov. 19, 2020

Pepsi challenges home cooks to share 'baking fails'

As many Americans try their hand at preparing a Thanksgiving meal for the first time, contest entrants can win a bottle of Pepsi's new apple pie-flavored cola.

By Robert Williams • Nov. 19, 2020

Verizon touts 5G with geotargeted AR concert on Snapchat

The wireless carrier is giving people a chance to see a virtual performance by Black Pumas singer Eric Burton outside the New York Public Library.

By Robert Williams • Nov. 19, 2020

Google revamps Google Pay, adds 3 new partner banks

Google continues its push into the payments space with a redesigned app and expanded network of banks offering co-branded accounts.

By Anna Hrushka • Nov. 19, 2020

YouTube touts audio ad results in shot across Spotify's bow

Among brands that tested the platform's first push into radio-like ads, 75% experienced an increase in awareness.

By Robert Williams • Nov. 18, 2020

Chipotle turns fans into 'royalty' with TikTok challenge

With its latest campaign on the embattled video app, the QSR gives users a chance to win $10,000 and turn their go-to orders into a temporary menu item.

By Robert Williams • Nov. 18, 2020

Reebok reveals Cardi B footwear in Spotify soundboard experience

The "B Unexplainable" experience in Spotify's desktop app lets users of its free service mix 40-second beats that include the rapper's catchphrases.

By Robert Williams • Nov. 18, 2020

Facebook debuts shoppable livestreams with Anne Klein

The social network kicked off a four-part "Celebrate the Holidays" series of live shopping events with the fashion company.

By Tatiana Walk-Morris • Nov. 17, 2020

How sonic branding could ease voice commerce security concerns

Applying audio strategically can augment how consumers engage with retail, providing more immersive experiences that foster trust, writes Eric Seay of Audio UX.

By Eric Seay • Nov. 17, 2020

Apple's mobile identifiers targeted in European privacy complaints

The company faces a formidable legal opponent in Max Schrems, a privacy activist who rose to fame with complaints against Facebook that resulted in a 2015 landmark ruling.

By Robert Williams • Nov. 17, 2020

Gap, H&M open mobile storefronts on Group Nine's new Swipe.Shop platform

The publisher of NowThis and Thrillist will provide 20 million impressions' worth of free ad space to 10 small businesses affected by the pandemic.

By Robert Williams • Nov. 17, 2020

Sonic Drive-In's RCS test boosts app downloads 5x over MMS

Side-by-side tests of two messaging technologies found the upgraded rich communications services can spur better results through more engaging tools.

By Robert Williams • Nov. 17, 2020

Home improvement retailer Wickes taps TikTok influencers in UK

Spurring 613,000 views so far, the campaign has seven creators demonstrate Wickes' range of products in social videos offering DIY tips.

By Robert Williams • Nov. 16, 2020

Hyundai touts Elantra with virtual hometown tours on Spotify

"My City Unlocked" aims to immerse music fans in a multimedia experience that's part travelogue, part curated playlist and part podcast.

By Robert Williams • Nov. 16, 2020