Facebook Announces Pricing of IPO, Value of $104 Billion

The shares are expected to begin trading on the NASDAQ Global Select Market on May 18, 2012, under the symbol "FB."

By Ryan Willumson • May 18, 2012

How to Plan Your Blog Posts for a Year in Advance

You are well aware that blogging regularly brings new prospects in and keeps your clients coming back to your website, right? Interested and engaged clients and prospects = more money in your bank account. So why aren’t you approaching your blog like the pro you are? Guess what? You ...

By Ryan Willumson • May 18, 2012

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Why consumers can't find you online

Research shows that local search listings are now more important than any other type of listing because they provide the information searchers want quickly (URL, address, phone, coupons, operating hours, reviews, etc.). Local search listings were also found to be trustworthy because they immed...

By Ryan Willumson • May 17, 2012

Amazon to Sell Ads on Kindle Fire Welcome Screen -- If You Have $600K

The Kindle Fire is Amazon.com's best-selling product, the company said in its first-quarter-earnings release. And it's being treated that way by the Amazon ad sales team.

By Ryan Willumson • May 17, 2012

Thanks GM, That Leaves More Facebook Ads Impressions For Me

General Motors, in a widely reported Facebook-IPO-week #Fail bail, has quit their social media agency of record and abandoned Facebook Ads. We understand the former, but not the latter.

By Ryan Willumson • May 17, 2012

3 Steps to Determine if Social Local Mobile Is Right for Your Business

There’s a new buzzword marketers are using and, unlike some buzzwords, this is one that you should probably learn.

By Ryan Willumson • May 17, 2012

Peeking Into the World Of Google's Algorithm Changes With Google Search Quality Head Amit Singhal

Although Matt Cutts has always been the public face of all parts of Google’s unpaid search, his realm is primarily web spam. Singhal has been speaking publicly more often (notably when Panda launched) and oversees search quality. 

By Ryan Willumson • May 17, 2012

Intel Launches Employee-Curated Digital Magazine

It looks like Flipboard; aggregates and posts content like Reddit; and presents news visually, like Newsmap. And it's from Intel. Launching today, Intel iQ is a social-publishing platform and the tech giant's latest content-marketing experiment. IQ resembles a digital magazine but ...

By Ryan Willumson • May 16, 2012

How to deal with your client's app obsession

Every few months, a development company or consultant will come along, full of cutting-edge theoretical ideas for your agency and your clients. They will present technologies that offer theoretical advantages, efficiency, or more fun for your agency team, which presumably is always thirsty for...

By Ryan Willumson • May 15, 2012

Tablets Becoming Go-To Device For Web Engagement, Adobe Study Shows

The report found that by early 2013 tablets’ share of Web site traffic is on track to exceed the traffic of smartphones, themselves a disruptive phenomenon.

By Ryan Willumson • May 15, 2012

18 Must-Know Inbound Marketing Experts

Colleague Dave Morse of Delta Faucet passed on a congratulations to me today for making a list of 18 Must-Know Inbound Marketing Experts in Marketo’s Whitepaper: Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program. Wow – that’s quite an honor......

By Ryan Willumson • May 14, 2012

Facebook Could Shift Mobile Apps Landscape

New app center should dramatically lift consumer downloads, mobile players say.

By Ryan Willumson • May 14, 2012

Groupon Reports Profit as Overseas Growth Boosts Coupon Business

The largest daily-deal website reported first-quarter profit that topped estimates as marketing costs dropped and it expanded internationally in its second period as a publicly traded company.

By Ryan Willumson • May 14, 2012

How to Make Your Email Marketing Mobile Friendly

“Year-over-year, from March 2011 to March 2012, email opens on mobile devices grew 82.4 percent,” according to Return Path mobile statistics. Making mobile part of your email marketing efforts is no longer for advanced email campaigns; it’s a necessity. Recently, Delivra publ...

By Ryan Willumson • May 14, 2012

Twitter Is Coming to an Inbox Near You

This afternoon, Twitter announced via a blog post that it will be rolling out an email digest of the best tweets in a user's specific network.

By Ryan Willumson • May 14, 2012

Is this the end of email marketing?

"The End of History and the Last Man" is a 1992 book by Francis Fukuyama, which expanded on his 1989 essay, "The End of History?" In the book, Fukuyama advances his theory that the expansion of Western liberal democracy might signal the end point of "mankind's ideo...

By Ryan Willumson • May 13, 2012

Marketing And Augmented Reality: A Real Deal?

Speakers at this week's Augmented Reality Event agreed on the marketing potential of AR--at least when properly used--but consumer acceptance and platform fragmentation remain real issues.

By Ryan Willumson • May 11, 2012

Mobile Startup Aims to Bridge Desktop, Mobile Ads

Just about every ad tech company wants to link desktop and mobile in order to retarget ads between the platforms. It’s assumed that it’ll happen eventually, but one company exiting stealth mode today claims the ability to do so now.

By Ryan Willumson • May 10, 2012

The New Bing: Microsoft Tries Again With Search Meets Social

Bing announced a relaunch of its search engine today, with a big emphasis on bringing social into search.

By Ryan Willumson • May 10, 2012

Millennial Moms Don't Let Sex Get in the Way of Smartphone Use

12 percent admitted to using their phones during sex.

By Ryan Willumson • May 9, 2012

26 Tips for Success With Location-Based Marketing

With an increase of users relying on mobile phones, tablets and their accompanying geo-location technology, businesses today are increasingly finding the need to think locally. 

By Ryan Willumson • May 9, 2012

RIM hires Frank Boulben as CMO

Mr. Boulben is the former Executive Vice President of Strategy, Marketing and Sales for LightSquared.

By Ryan Willumson • May 9, 2012

SMB IT budgets rise 15%

The average annual IT budget for SMBs now stands at $152,000, up from the $143,000 previously reported for the second half of 2011 and the $132,000 reported for the first half of 2011.

By Ryan Willumson • May 9, 2012

Financial Mobile Ad Spend Up 314%

Millennial Media study: insurance brands led the way.

By Ryan Willumson • May 9, 2012

AKQA Reels In Verizon Wireless Digital Account

AKQA beat out Moxie, R/GA, SapientNitro, and others.

By Ryan Willumson • May 8, 2012