What makes a popular mobile app

Strategy Analytics released a new report that digs into what makes a mobile app popular.

By Abigail Wise • Aug. 22, 2012

YouTube breaks out skippable mobile video ads

The Google-owned video giant pushes its only-pay-after-30-seconds model into the mobile world.

By Brian Warmoth • Aug. 22, 2012

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Silverpop study shows recent email marketing open and click-through rates

Silverpop's new study provides insight into email marketing open and click rates and highlights the highest and lowest performers.

By Abigail Wise • Aug. 22, 2012

TechCrunch evidence suggests the iPhone 5 will launch September 21

TechCrunch claims to have a trusted source who confirmed an employee vacation blackout starting Sept. 21, indicating the release of the iPhone 5.

By Abigail Wise • Aug. 22, 2012

Some Google+ pages and profiles get custom URLs

Celebs and well-known brands can now change their Google Plus addresses.

By Abigail Wise • Aug. 20, 2012

Components of a kick-ass landing page

You spend a lot of time and money getting people to your landing page, so here are the ways to make it convert.

By Ryan Willumson • Aug. 20, 2012

Have an iPhone? Get our app

If you go to www.marketingdive.com in your browser and save it to your homescreen, you've got our web app for easy use whenever you want it!  No app store required.

By Ryan Willumson • Aug. 17, 2012

Is your content not getting traction? Here's why

If you're spending a lot of time on your content marketing but not getting linked, you may be making some key mistakes.

By Ryan Willumson • Aug. 16, 2012

Apps vs. HTML5: Apps winning for now...but why?

As businesses weigh the pros and cons between the two major ways to "go mobile", native apps are winning.

By Ryan Willumson • Aug. 16, 2012

Mobile banner creative requires thinking differently

If you're creating a mobile banner ad the same way you create desktop ads, you're making a mistake.

By Ryan Willumson • Aug. 16, 2012

Apple connector dock may cause massive e-waste problem

Our data shows many of our readers have iPhones and iPads, so before throwing out your old connector dock, please consider recycling.

By Ryan Willumson • Aug. 16, 2012

Pinterest making mobile moves, launches Android and iPad apps

The apps are being touted by co-founders as part of the social network's goal of "trying to get people offline".

By Ryan Willumson • Aug. 15, 2012

Freelancers and SMBs: Invoicing app Ballpark redesigned, adds features

The Metalabs team has put out a beautiful redesign of the product, and added features that allow estimates and a basic CRM.

By Ryan Willumson • Aug. 15, 2012

Yankee Group: Mobile advertising to triple by 2016

Growth will be led by new markets, the proliferation of tablets, and the willingness of users to give access to their personal information.

By Ryan Willumson • Aug. 14, 2012

Groupon misses revenue number, stock hit hard

Can you guess how many active users Groupon had last quarter?

By Ryan Willumson • Aug. 14, 2012

Deals to your smartphone based on your face

If you walk into a certain store in Nashville there is a camera that identifies your face and sends you deals.

By Ryan Willumson • Aug. 13, 2012

Looking for a job? Tips to land a great marketing gig

Check out a new job board for inbound marketers, and the best ways to land an interview for your dream job.

By Ryan Willumson • Aug. 13, 2012

Groupon's sales operation crumbling?

It appears the sales environment at Groupon may be taking its toll, with healthy churn turning into something more concerning.

By Ryan Willumson • Aug. 13, 2012

Users speak: The Rules of Social Media

Fast Company gathered some social media rules to follow according to top users.  We bring you the highlights.

By Ryan Willumson • Aug. 10, 2012

Google pays record $22.5m fine to FTC in privacy lawsuit

Google was accused of installing cookies onto the computers of anyone using Apple's Safari browser.

By Ryan Willumson • Aug. 9, 2012

40% of leading brands use Instagram

The study took a look at brands in the Interbrand 100, and included interesting numbers on followers and engagement.

By Ryan Willumson • Aug. 9, 2012

Google to include your Gmail results in search

The search giant will be testing personal email in search results, and voice enabled search and response.

By Ryan Willumson • Aug. 9, 2012

3 tips that make your B2B marketing mobile-friendly

Many B2B marketers are ignoring easy ways to capitalize on mobile, and Marketing Dive has 3 easy tips that steer you in the right direction.

By Ryan Willumson • Aug. 8, 2012

Apple: No more YouTube on iOS 6

In its latest anti-Google move, Apple has announced that the stand-alone YouTube app is gone.

By Ryan Willumson • Aug. 6, 2012

Easy tips for mobile-friendly email marketing

More emails will be opened on mobile than on desktop by year-end, so it is essential for marketers to create emails that work well no matter the screen size.

By Ryan Willumson • Aug. 5, 2012