Mobile: Page 337
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American Apparel, Gap get bad public feedback after Hurricane Sandy marketing
The two clothing retailers rubbed their audiences the wrong way with email and Twitter messages coinciding with the storm this week.
By Brian Warmoth • Nov. 1, 2012 -
Android is catching Apple for number of apps
Android is coming close to 700,000 mobile apps.
By Erik Hall • Nov. 1, 2012 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Payphones are no longer obsolete in New York
Cell phone service problems in New York lead to rise in pay phone use.
By Erik Hall • Nov. 1, 2012 -
Amazon attacks iPad mini on its front page
Amazon gets aggressive on its homepage, highlighting Kindle Fire advantages over the iPad mini.
By Erik Hall • Oct. 30, 2012 -
Mobile's emergence is causing problems for advertisers.
Mobile platforms are growing much faster than Web platforms, and advertising is suffering because of it.
By Erik Hall • Oct. 29, 2012 -
United States, Canada are the most active region in connecting to mobile ads.
The United States and Canada produced 70% of mobile ad requests during the third quarter across Opera software.
By Erik Hall • Oct. 26, 2012 -
Gender targeting now available on Twitter's Promoted Products
Although users don't fill out their gender information in their profile, Twitter says they can still target them.
By Ryan Willumson • Oct. 26, 2012 -
Article debunks 8 myths of email marketing
The past decade of email marketing has led to some myths that need to be questioned regarding the weight of trigger words and the role of email lists.
By Erik Hall • Oct. 26, 2012 -
Instagram features come to Chirpify
The social commerce and payment provider now works with Facebook's filter-filled photo service.
By Erik Hall • Oct. 26, 2012 -
Real-time bidding is big-time growing
Find out what kind of success agencies have had with RTB, and how much it is expected to grow over the next four years.
By Ryan Willumson • Oct. 25, 2012 -
First iPad mini ad is...very simple.
The “Piano” spot from Apple puts iPad side-by-side with iPad mini, and plays the classic, "Heart and Soul."
By Erik Hall • Oct. 25, 2012 -
McDonald's alters online marketing after FTC expresses concern
The Federal Trade Commission complaint led McDonald’s to make changes to its Happy Meal website.
By Erik Hall • Oct. 24, 2012 -
Facebook sees 32% revenue growth with mobile playing a big role
Third-quarter revenue was up in Facebook's latest earning report with $1.26 billion in revenue.
By Erik Hall • Oct. 24, 2012 -
Fixes to Apple iOS 6 coming soon
BGR reports that Apple has started testing iOS 6.0.1 with fixes to horizontal line and camera flash bugs.
By Erik Hall • Oct. 23, 2012 -
Marissa Mayer looking toward Yahoo's future in tech instead of media
Yahoo's Q3 results are expected Monday, along with details on company's new direction.
By Brian Warmoth • Oct. 22, 2012 -
Smartphone users now total 1 billion internationally, according to report
Strategy Analytics estimates that the next billion users will come in less than three years.
By Brian Warmoth • Oct. 22, 2012 -
Marketing Dive
Facebook mobile ads get click-through rates 23 times higher than desktop ads, report says
The stats come from an ad agency report ahead of Facebook's expected Q3 results on Tuesday.
By Brian Warmoth • Oct. 22, 2012 -
Verizon sees third quarter boost thanks to iPhone 5
Verizon saw double-digit earnings growth during the third quarter.
By Erik Hall • Oct. 19, 2012 -
McDonald's and other brands helping consumers unplug
International effort by brands like McDonald’s and Volkswagen tries to encourage consumers to get away from electronics.
By Erik Hall • Oct. 19, 2012 -
Newsweek announces end of print product
The final print edition of Newsweek will be Dec. 31 before going all digital.
By Erik Hall • Oct. 18, 2012 -
Spending on digital outreach to multicultural groups rising for advertisers
The Association of National Advertisers survey finds that 60% of U.S. marketers will spend more on reaching multicultural groups via new media this year.
By Erik Hall • Oct. 18, 2012 -
Klout now allowing rewards on iPhones
An update of Klout's iOS app allows rewards to be received through mobile devices.
By Erik Hall • Oct. 18, 2012 -
Verizon offering marketers details on consumers’ phone usage—but is it legal?
A new initiative by Verizon sells marketers details on consumers, such as what apps are used where.
By Erik Hall • Oct. 17, 2012 -
Study finds tie between email marketing, online purchases
A Listrak study finds 41% of Americans purchased an item online because of a retailer’s email.
By Erik Hall • Oct. 17, 2012 -
Foursquare making search available to non-users
Foursquare Explore will be available to non-registered users to obtain local recommendations as an alternative to Yelp.
By Erik Hall • Oct. 16, 2012
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