Mobile: Page 327
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Twitter Puts Mobile Front and Center for the Holidays
Holiday shoppers will be more mobile than ever this year and Twitter data shows many of them will rely on Twitter for Black Friday and Cyber Monday. Here's how retailers can make Twitter and mobile work to their advantage this holiday season.
Nov. 22, 2013 -
Pinterest unveils new mapping feature
What do the location-based maps mean for marketers?
By Wendy Parish • Nov. 22, 2013 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Deep Dive
These 5 trends will continue to shape marketing in 2014
"Native" and "programmatic" are just a few of the terms we hope you're not tired of hearing yet.
By Wendy Parish • Nov. 22, 2013 -
Dreamforce 2013: Benioff and Mayer Talk Mobile
Salesforce chief executive (CEO) Marc Benioff sat down with Marissa Mayer, CEO of Yahoo,to discuss the company's 'mobile first' strategy. Salesforce also rolled out a new platform focusing on mobile.
Nov. 21, 2013 -
Email is alive and well: How to adapt to the new inbox
Despite new platforms, email is still worth the investment.
By Wendy Parish • Nov. 21, 2013 -
Are Mobile Marketers Missing The Mark on Consumer Expectations?
It’s the boldest question being posed in the digital marketing arena today: Are mobile marketers missing the mark on consumer expectations? Unfortunately, there’s a fairly clear and compelling answer in the affirmative. “A fundamental gap remains between marketers’ and consumers...
Nov. 20, 2013 -
Brands turn to tech platforms and away from traditional marketing
Brands like UnderArmour have discovered providing a service is sometimes the best marketing.
By Wendy Parish • Nov. 20, 2013 -
'Native' ads move to YouTube's mobile app
The video site's homepage-takeover ad isn't limited to desktops anymore.
By Wendy Parish • Nov. 19, 2013 -
Buffalo Wild Wings Interacts With Football Fans on Mobile: Nielsen
Buffalo Wild Wings' successful cross-platform advertising campaign showcases the opportunity for using mobile to improve business engagement.
Nov. 18, 2013 -
Ad server OpenX to double mobile-focused team
The ad-tech firm was built for traditional display ads, but is adapting to meet shifting preferences.
By Wendy Parish • Nov. 18, 2013 -
Snapchat still needs to prove worth to advertisers
The large, young user base is attractive to advertisers, but Snapchat still needs to answer some questions.
By Wendy Parish • Nov. 15, 2013 -
Pandora moving beyond cookies
The online music streaming service has found a way to utilize first party data to offer better ad targeting options.
By Wendy Parish • Nov. 14, 2013 -
Apple places last on list of top 100 mobile retail sites
But is the ranking really a huge blow to the tech giant's mobile marketing efforts?
By Wendy Parish • Nov. 14, 2013 -
Mobile ad targeting options expand on Twitter
Targeting can now include specific operating system, device and connection to Wi-Fi
By Wendy Parish • Nov. 14, 2013 -
Deep Dive
5 recent email changes that required marketers to adapt
Changes to standards, norms and displays require new ways of thinking.
By Wendy Parish • Nov. 13, 2013 -
WPP continues mobile push with Bottle Rocket purchase
The acquisition will help WPP keep up with emerging markets.
By Wendy Parish • Nov. 8, 2013 -
Twitter's stock debuts at $45.10 a share, up 74% over IPO
The micro-blogging platform has already raked in $1.82 billion during its IPO.
By Roger Riddell • Nov. 7, 2013 -
Twitter rolls out zip code targeting in the U.S.
The quietly launched feature is particularly appealing to small-to-medium size businesses.
By Wendy Parish • Nov. 6, 2013 -
Backlash commences as first Instagram ad hits user feeds
Designer Michael Kors released the platform's first ad to mixed reviews.
By Wendy Parish • Nov. 4, 2013 -
Instagram brand engagement up 350%
The photo sharing platform is now the fastest growing social network.
By Wendy Parish • Nov. 1, 2013 -
Lenovo hires Ashton Kutcher as 'project engineer'
Kutcher will be helping the Chinese brand to
By Wendy Parish • Oct. 29, 2013 -
$100M NBA sponsorship places Samsung front-and-center at courtside
The deal is the South Korean electronics giant's latest bid to grab more U.S. market share.
By Wendy Parish • Oct. 28, 2013 -
Associated Press gives sponsored content a try
In early 2014, the AP plans to roll out sponsored content on mobile apps and hosted websites.
By Wendy Parish • Oct. 26, 2013 -
Vine app now allows editing, saving of videos
The move should save agency video producers a headache or two.
By Wendy Parish • Oct. 25, 2013 -
Ads to hit Instagram feeds next week
The social network will prepare users with a sample sponsored message.
By Wendy Parish • Oct. 25, 2013
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