Gatorade runs video game ad on Snapchat

The video game, which is running on ESPN’s Snapchat Discover channel, opens when users swipe the ad in the app.

By David Kirkpatrick • Aug. 31, 2016

Differentiating from Snapchat, Instagram brings personalized suggestions to Stories feature

Widely seen as a Snapchat copycat feature when it was first launched, Instagram's new Stories feature now boasts a major difference.

By David Kirkpatrick • Aug. 31, 2016

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Twitter's new program pays creators to make videos

Twitter's 70-30 revenue split gives the platform a boost in competing for star video creators with YouTube, which only shares 55% of the revenue with its content creators. 

By Davide Savenije , David Kirkpatrick • Aug. 31, 2016

Facebook updates its Offers coupon feature for brands and users

After four-plus years as an afterthought on the platform, Facebook is putting more weight behind its version of coupons. 

By David Kirkpatrick • Aug. 31, 2016

Study: One-third of native ads violate FTC disclosure guidelines

While many publishers and advertisers find native ads to be effective, there are growing concerns over how they are presented to consumers.

By David Kirkpatrick • Aug. 30, 2016

WhatsApp's data-sharing with Facebook raises privacy concerns

After WhatsApp announced it would share mobile data with Facebook for ad targeting, consumer privacy groups filed complaints with the FTC.

By David Kirkpatrick • Aug. 30, 2016

Report: Snapchat plans to offer behavioral ad targeting

While Snapchat is careful to protect its user base from intrusive ads, the app has been making moves to attract advertisers by improving targeting and measurement capabilities.

By David Kirkpatrick • Aug. 29, 2016

Facebook embraces vertical video in mobile news feeds

Taking another page from the Snapchat playbook, Facebook is bringing more vertical video to mobile. 

By David Kirkpatrick • Aug. 29, 2016

Imgur rolls out new native ad format

Imgur’s audience of geeky millennial males is highly desirable to marketers, but it's challenging to figure out what that demographic will find cool or fun.

By David Kirkpatrick • Aug. 26, 2016

Facebook testing autoplay mobile video with sound on

Taking a cue from Snapchat, Facebook is testing out the format on its mobile app.

By David Kirkpatrick • Aug. 25, 2016

NBC's Olympics TV ratings down 21%, but digital streams are a hit

The shift in consumer attention from traditional TV to digital live streams may change how advertisers approach the Olympics going forward.

By David Kirkpatrick • Aug. 24, 2016

Marketers can now create Facebook Slideshow ads on mobile

The Slideshow ad unit was initially introduced as a “video-light” format where a string of individual images could be combined to create a video-like multimedia experience.

By David Kirkpatrick • Aug. 24, 2016

Google plans to come after 'intrusive' interstitials in 2017

The search giant will start penalizing sites that use certain types of interstitials in mobile search rankings after January 10.

By David Kirkpatrick • Aug. 24, 2016

Email should lead the pack on all-in-one marketing platforms

In an all-in-one platform email should not be just one tool in a suite of others.

Aug. 23, 2016

Report: Key metrics show Pokemon Go craze is beginning to wane

While the game's immense popularity may not last, its impact on marketing, mobile and gaming could resonate for years to come. 

By David Kirkpatrick • Aug. 23, 2016

Study: Consumers prefer SMS for loyalty messaging, but few marketers use it

Loyalty programs provide marketers with valuable insights that can be used to personalize the messages sent to customers.

By David Kirkpatrick • Aug. 22, 2016

NBC gets an Olympic-sized brand recognition bounce

According to YouGov’s BrandIndex Word of Mouth Score, the network led in key consumer metrics after the first week of the games..

By David Kirkpatrick • Aug. 18, 2016

Snapchat seeks TV content for Discover portal

Even though most Discover channels feature more magazine-like content right now, Snapchat is looking to bring more TV-like content to its app. 

By David Kirkpatrick • Aug. 17, 2016

Google announces new apps for video calling and chat

Seen as Google's successor to Hangouts for everyday consumers, Duo will allow iOS and Android consumers to video chat on a one-to-one basis. 

By David Kirkpatrick • Aug. 17, 2016

Report: Snapchat in talks to buy mobile search app Vurb

The company's move to expand its features comes at a time when Facebook and Instagram are taking steps to replicate aspects of Snapchat’s user experience.

By David Kirkpatrick • Aug. 17, 2016

Facebook puts 24-hour window on promotional Messenger bot messaging

Facebook allows bot-based marketing messaging on its Messenger app, but is working to refine the user experience — and new changes to the format reflect that goal.

By David Kirkpatrick • Aug. 16, 2016

Rio Olympics' digital streams surpass combined total of last two games

While the Olympics were once the domain of traditional TV, live streams and second screen activities have brought the games to digital.

By David Kirkpatrick • Aug. 15, 2016

Google introduces AMP for ad landing pages

Accelerated Mobile Pages was started to help publishers optimize mobile content, but is rapidly expanding into mobile marketing.

By David Kirkpatrick • Aug. 15, 2016

Facebook rolls out new video metrics

The new metrics provide marketers and publishers with deeper insight into video engagement on Facebook.

By David Kirkpatrick • Aug. 15, 2016

Report: Instagram's direct response ads haven't fully taken off with marketers

Facebook's dominance in the space has cast a long shadow over Instagram's efforts. 

By David Kirkpatrick • Aug. 12, 2016