Mobile: Page 257
-
Sony's 'Baby Driver' Snapcodes contest turns winning user submission into geofilter
This will be the first time a studio will showcase art from a Snapchat contest on a geofilter, according to Sony.
By Rob Williams • May 16, 2017 -
Snapchat broadens brands' AR, targeting opportunities in major update
Sponsored World Lenses, Audience Lenses and Smart Geofilters arrive as part of what might be the most significant revamp to the platform's suite of marketing tools.
By David Kirkpatrick • May 16, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Kraft Heinz signs on as first sponsor for Time's new all-social food brand
Well Done, which spotlights trends, news, how-tos and recipes, comes paired with native integrations from Cracker Barrel Macaroni & Cheese.
By David Kirkpatrick • May 16, 2017 -
Deep Dive
QR codes are back! But are they really better than before?
Following their flameout several years ago, QR codes are having another moment as major platforms and brands get behind them.
By Chantal Tode • May 16, 2017 -
Wayfair
Wayfair enables photo-based visual product search
Using the retailer's AI-enabled “Search with Photo” feature, users can find products among its selection that are of a similar style to items they take pictures of with their mobile phones.
By Dan O'Shea • May 16, 2017 -
American Express adds Amazon Alexa skill
Cardholders can access account balances and spending history via the voice-enabled digital assistant.
By Rob Williams • May 15, 2017 -
Google's Allo messaging app turns selfies into emojis
The new feature can create 563 quadrillion different faces.
By Rob Williams • May 15, 2017 -
Starbucks app vulnerable to hacking, fraudulent charges
The app's popularity and use of gift cards make it an attractive target.
By Rob Williams • May 15, 2017 -
Budweiser sends off Derek Jeter with celebratory digital video spot
"This Bud's for 2" is airing on the beer brand's social media pages, as well as via a paid digital campaign, as the former Yankee shortstop's number is retired.
By David Kirkpatrick • May 15, 2017 -
Dunkin' Donuts taps influencer for graduation cap decorating tips
The chain partnered with a social media influencer on content to inspire graduation cap decorators.
By Natalie Black (Koltun) • May 15, 2017 -
Apple buys AI company Lattice Data
The acquired company specializes in using artificial intelligence to turn dark data into structured information.
By David Kirkpatrick • May 15, 2017 -
Deep Dive
How marketers can weather influencer marketing's messy puberty phase
A lack of structure, overcrowdedness, inflated expectations and, yes, opportunity are all apparent as the space booms.
By Peter Adams • May 15, 2017 -
Feldman Automotive
Deep DiveHow an auto dealership drives sales with a chatbot
Feldman Automotive Group partnered with Valassis to develop a Facebook ad and chatbot to find qualified nearby leads and encourage in-person visits.
By Ken Magill • May 15, 2017 -
Pepsi flaunts Snapcodes in summer giveaways
Packaging marked with a special code unlocks a mobile game, lenses and filters.
By Rob Williams • May 12, 2017 -
Twitter signs exclusive multiyear NFL live content deal
As Amazon takes over streaming for regular season games, the sports organization's old digital partner is handling off-the-field duties that look a lot like TV programming.
By David Kirkpatrick , Peter Adams • May 12, 2017 -
Edmunds brings car-buying research to Amazon Alexa
The voice-enabled virtual assistant's value rises with each company that develops a skill.
By Rob Williams • May 12, 2017 -
Mashable rolls out vertical video content series
Launch partners for the new Reels product include Sprint and McDonald's.
By Rob Williams • May 12, 2017 -
Estee Lauder, DFS Group partner for WeChat virtual trial promo
Facial recognition technology within the messaging app lets users try on and share different looks.
By Chantal Tode • May 12, 2017 -
Google: Video is the fastest growing programmatic direct category
Impressions with the format grew 6.5x faster than those for display ads, according to a new report.
By David Kirkpatrick • May 12, 2017 -
M&M's turns Times Square into an interactive 'ARcade' for new flavor
Users of the AR app Blippar scanned billboards to access vintage arcade games on their mobile devices.
By Peter Adams • May 12, 2017 -
Facebook adds tools to measure offline lead generation
The social media giant hopes to help marketers understand what drives transactions and boosts customer acquisition.
By Rob Williams • May 11, 2017 -
Swirl Networks, AccuWeather partner on mobile location marketing
Weather forecasts could help retailers customize in-store promotions.
By Rob Williams • May 11, 2017 -
Google connects mobile searchers to nearby events
Finding concerts, festivals and activities is now easier from a smartphone.
By Rob Williams • May 11, 2017 -
Snap spotlights command over millennials' attention amid stagnant Q1 growth
CEO Evan Spiegel also suggested he's unfazed by competition from Facebook.
By Peter Adams • May 11, 2017 -
IAB: 44% of viewers find ads during digital video programming less intrusive
There's been a fundamental shift in the way Americans watch TV over the past two years, the industry group's research found.
By David Kirkpatrick • May 11, 2017
Previous
