Study: Certain emojis in email subject lines boost read rates

When used appropriately, the icons can help trigger higher response rates than comparable text-only messages.

By Rob Williams • May 24, 2017

Warby Parker develops eye tests via mobile app

The once pure-play retailer is testing a new app allowing customers to confirm their vision prescriptions, but claims it isn't trying to replace eye doctors — yet.

By Dan O'Shea • May 24, 2017

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

J.C. Penney taps Lowe's exec to reboot marketing efforts

Marci Grebstein will take over as chief marketing officer in June, at a time when the retailer needs to step up its efforts to entice shoppers to visit stores.

By Daphne Howland • May 24, 2017

Facebook helps streaming video publishers better target ads

A new tool called Audience Direct gives access to user data like age, gender and location while allowing publishers to maintain control over inventory and ad tech. 

By David Kirkpatrick • May 24, 2017

Lancôme boosts mobile speed, sales with Google's progressive web app

The fast, app-like platform simplified mobile purchasing and led to a more than 50% boost in sessions and 17% rise in conversions.

By Natalie Black (Koltun) • May 24, 2017

Nando's tackled the inauguration with a bold campaign — and saw a 122% sales lift

"#Everyone is Welcome," a largely print and out-of-home declaration on inclusivity, went viral on social media thanks to its strong message. 

By Peter Adams • May 24, 2017

Instagram follows Snapchat into local Stories

Less than two months after Snapchat started a location-based Stories feature, Instagram follows suit.

By Rob Williams • May 23, 2017

Snap-on device turns smartphone into 360 live-streaming camera

The Ion360 U lets users go live and share content directly to social media.

By Natalie Black (Koltun) • May 23, 2017

Red Bull TV expands music festival streaming on mobile app

A total of eight music festivals will be available to live stream from the brand's free service this summer.

By Rob Williams • May 23, 2017

GoPapaya app rolls out last-minute discounts for takeout

Boston diners can search for deals at nearby restaurants on their smartphones. 

By Rob Williams • May 23, 2017

Report: 45% of retailers expect to use AI within 3 years

The complexity of commerce could expand exponentially as technologies like AI drive more unified experiences.

By David Kirkpatrick • May 23, 2017

EMarketer: Snapchat, Facebook drive AR growth

Social media platforms serve as a gateway for more mainstream adoption of the emerging technology, especially on mobile devices.

By Rob Williams • May 23, 2017

Facebook puts 'Order Food' button on the menu

The social network is testing in-app food ordering powered by Delivery.com and Slice.

By Rob Williams • May 22, 2017

Google Assistant unveils app directory for easier discovery

The list categorizes apps by topic and boasts sample voice commands.

By Rob Williams • May 22, 2017

Firestone pits fans against racing legend Mario Andretti for social media challenge

Contest entrants can "race" Andretti in events like The Can Opener 500 and The Egg Peel 500 — which are exactly what they sound like.

By David Kirkpatrick • May 22, 2017

Lufthansa expands Snapchat engagement strategy offline

Piggybacking off a previous success, the German-based airline is using the platform to invite people to meet the crew in person.

By Natalie Black (Koltun) • May 22, 2017

GroupM names chief transformation officer to enhance agility

Lindsay Pattison will retain her role as Maxus CEO while handling CTO functions for the entire WPP-owned GroupM.

By David Kirkpatrick • May 22, 2017

Is Spotify on the hunt for acquisitions?

In preparation for going public, Spotify hired M&A specialist Sheila Spence as vice president of corporate development.

By David Kirkpatrick • May 22, 2017

VUI: How to design for an invisible interface

As voice user interfaces expand, Danielle Reubenstein of Possible Mobile addresses how to make experiences that are useful rather than annoying.

By Danielle Reubenstein • May 22, 2017

MLB adds in-app VR features to streamed broadcasts

The features will accompany games for viewers using Google's Daydream headset and the At Bat app.

By Rob Williams • May 22, 2017

Google pushes mobile video ad format for faster downloads

The search giant takes aim at Facebook's mobile ad dominance with a serious AMP upgrade.

By Rob Williams • May 22, 2017

Google for Jobs announced — and it's exactly what you think it is

The soon-to-be-rolled-out search feature will allow users to see various categories of job postings for top sites like LinkedIn, Glassdoor, Monster and others. 

By Ryan Golden , Valerie Bolden-Barrett • May 19, 2017

TeamDom, Virool launch vertical video ad studio

The feature lets brands create mobile ads with social media celebrities.

By Rob Williams • May 19, 2017

Wal-Mart CEO touts new mobile apps for helping in-store associates

The mass merchant now offers employees handheld devices to streamline inventory and stocking.

By Rob Williams • May 19, 2017

Twitter switches up privacy policy to share more user data

The social networking service also added more opt-out controls.

By Rob Williams • May 19, 2017