Mobile: Page 255
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Study: Tech firms take top 5 'most valuable brands' spots
The latest edition of an annual report from WPP and Kantar Millward Brown is tech-heavy at the top, but retail is the fastest rising category.
By David Kirkpatrick • June 6, 2017 -
Apple makes grab for leadership role in AR, smart speakers, P2P payments
Executives insist the company can bring significant innovation to these already competitive areas.
By Chantal Tode • June 6, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Jaguar Land Rover links banner ads to AR test-drive
Blippar’s banner ad technology adds AR features inside a mobile app.
By Robert Williams • June 5, 2017 -
Barclaycard tests checkout-free Grab+Go mobile payment app
The U.K.-based company is testing an app that would enable merchants to support lineless, touchless checkout processes, rivaling the technology of Amazon Go.
By Dan O'Shea • June 5, 2017 -
Gatwick Airport installs 2,000 beacons for indoor navigation
The transmitters eventually will support features like AR wayfinding and location-based ads.
By Robert Williams • June 5, 2017 -
YouCam Makeup brings AR cosmetics to stores
Perfect Corp.’s makeup app will be tested in Fruit Gathering’s brick-and-mortar store in Japan.
By Robert Williams • June 5, 2017 -
Report: Snapchat shows see viewer boost
As broadcast TV viewership drops, Snapchat tries to harness younger audiences through original short-form programming.
By Robert Williams • June 5, 2017 -
Opinion
Experience management is a digital imperative
Juliana Smith Holterhaus from Qualtrics explains the importance of optimizing digital experiences for brands to continue to capture market share and consumers' minds.
By Juliana Smith Holterhaus • June 5, 2017 -
Malibu rum kicks off summer with Snapchat promotion
The Pernod Ricard brand is tapping 19 social media influencers as well as branded lenses and geofilters exclusively for those 21 and older.
By Rob Williams • June 2, 2017 -
Starwood updates app to provide mobile check-in
The feature will be available at all of the chain's hotels worldwide by the end of 2017.
By Rob Williams • June 2, 2017 -
Dunkin' Donuts enlists AI bot, real-time video stickers for National Donut Day
Digital sticker packs, Snapchat lenses and donut-themed emojis on Facebook and Kik are meant to drive customers to stores.
By Natalie Black (Koltun) • June 2, 2017 -
Study: Many adopt ad blockers to avoid ads, not bad user experiences
A new report runs counter to marketing industry wisdom that the biggest draws of ad-blocking technology are faster page speeds and less data usage.
By David Kirkpatrick • June 2, 2017 -
Pizza Hut's Super Bowl promotion drove record transactions
Digital versions of popular pick ‘em casual betting games won sales for the brand.
By David Kirkpatrick • June 2, 2017 -
Opinion
T.J. Maxx's missed opportunity
Dan Slavin, CEO and cofounder of CodeBroker, examines why the retailer's loyalty program is lackluster.
By Dan Slavin • June 2, 2017 -
Opinion
4 biggest influencer marketing mistakes from Fyre Festival
Beyond being an all-around PR disaster, the event carries some important lessons for marketers, writes Kamiu Lee of Activate by Bloglovin'.
By Kamiu Lee • June 2, 2017 -
Skype adds chat, messaging features in major mobile revamp
Microsoft takes aim at Snapchat and Facebook Messenger with the biggest Skype overhaul in 10 years.
By Rob Williams • June 2, 2017 -
Best Buy revamps smartphone shopping in-store, online
In response to mobile industry trends toward unlocked devices and prepaid service plans, the company is rolling out a redesign of its shopping experiences.
By Dan O'Shea • June 1, 2017 -
Rob Williams
McDonald's adds UberEats delivery to 1,000 more locations
The feature is now available at more than 2,000 stores, and New York, Dallas and Seattle are among the latest cities to get $4.99 delivery.
By Rob Williams • June 1, 2017 -
Discover replaces live chat with messaging feature in mobile app
The new service maintains the continuity of banking conversations by keeping a record of past interactions.
By Rob Williams • June 1, 2017 -
PepsiCo's Propel taps fitness influencers for on-demand Pandora stations
The full campaign includes digital video on Propel's social media channels and cross-promotion with retailers including Albertsons, Safeway and Target.
By David Kirkpatrick , Peter Adams • June 1, 2017 -
Waze Carpool considers selling mobile app ads
The ridesharing app is seeking a revenue stream as it expands across California.
By Rob Williams • June 1, 2017 -
Meeker: Lines blur between ads, content, products, transactions
The venture capitalist’s highly anticipated annual trends report reveals several emerging mobile marketing opportunities.
By Chantal Tode • June 1, 2017 -
Instagram offers ad placements linked to Facebook Messenger
By clicking on an ad to launch a text-based conversation, users on the photo-sharing app can directly connect with a business.
By Rob Williams • June 1, 2017 -
Study: Twitter tops social media platforms for world leaders
For everyone from Donald Trump to Pope Francis, the site is the central hub to stay connected online.
By Peter Adams • June 1, 2017 -
Apple develops AI chip for advanced tasks
The news comes as the smartphone giant is expected to announce a voice-activated Siri Speaker soon.
By Rob Williams • May 31, 2017
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