Mobile: Page 252
-
Deep Dive
Smartphone cameras' marketing potential comes into focus
Building cameras into a marketing strategy could help brands make themselves more relevant to consumers.
By Natalie Black (Koltun) • June 21, 2017 -
Deep Dive
Where data wonks say social media sees the most success for marketers
The channel can be a powerful driver of awareness and sales but is often just the tip of the iceberg, according to speakers at ARF's Audience Measurement conference.
By Peter Adams • June 21, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Brands swing into 'Spider-Man' content with VR, AR experiences
Dell and Sony Pictures are tapping the immersive technology to put viewers in the web-slinging hero's suit.
By David Kirkpatrick , Peter Adams • June 21, 2017 -
Time Warner signs $100M deal for Snapchat shows, ads
Snap's stocks jumped 3% after the announcement of the partnership, which promises up to 10 mobile-first shows a year.
By Robert Williams • June 20, 2017 -
Mobile defies slower pace of ad growth
While overall ad spend is expected to slow this year, Zenith and Magna paint a very different picture for mobile.
By Robert Williams • June 20, 2017 -
Coca-Cola's summer Sprite campaign includes scannable hip-hop lyrics
The soda brand extends its ‘Wanna Sprite’ campaign while recovering from a social media gaffe that saw it confuse Pittsburgh with Philadelphia in a tweet.
By Robert Williams • June 20, 2017 -
Patrón enlists Foursquare to push custom cocktail ads
The tequila brand is using foot-traffic data collected from 12 million Foursquare users over the past three years.
By Robert Williams • June 20, 2017 -
Cinnabon puts the 'freeze' on its websites for a day
To promote its new Chillattas frozen drink summer flavors, the chain rolled out a digital campaign with innovative interactive elements and an influencer component.
By David Kirkpatrick • June 20, 2017 -
Facebook boosts Creative Hub with mobile video optimization, streamlined workflow
The platform is stepping up efforts to help brands and agencies build great mobile ads.
By David Kirkpatrick • June 20, 2017 -
Opinion
Evolution of chatbots: Don't fall off the bandwagon
Enabling conversational commerce is challenging but well worth the effort, writes Mahi de Silva of Botworx.
By Mahi de Silva • June 20, 2017 -
Royal Caribbean takes Spectacles below the waves
Snap's camera-enabled glasses will be coupled with a specially-designed scuba mask to capture underwater scenes.
By David Kirkpatrick • June 20, 2017 -
Study: In-stream video ads more memorable than pre-roll spots
The research found that the placement of a mobile ad greatly affects how well viewers remember it.
By Robert Williams • June 19, 2017 -
Study: One-third of restaurant, bar patrons use Facebook or Instagram
The look into beverage marketing also found that more than 50% of people reported trying a drink friends posted about.
By David Kirkpatrick • June 19, 2017 -
Samsung offers Bixby voice assistant preview for US mobile users
Galaxy S8 and S8+ smartphones can test the technology.
By Robert Williams • June 19, 2017 -
Will Amazon use mobile to limit showrooming, checkout aisles at Whole Foods?
A patent recently awarded to the e-commerce giant would prevent in-store shoppers from using a store's WiFi to compare prices.
By Robert Williams • June 19, 2017 -
Honda taps Instagram's famous cat to pitch car tune-ups
The celebrity cat with 132,000 followers is featured in videos to promote dealership service centers.
By Robert Williams • June 19, 2017 -
Forrester: Traditional retail on pace to beat digital in customer experience
The findings explain, in part, why Walmart is scooping up online retailers and Amazon is making a major foray into physical retail via Whole Foods.
By David Kirkpatrick • June 19, 2017 -
Snapchat's marketing spin at Cannes Lions includes a branded Ferris wheel
A large, canary yellow carnival ride featuring the app's signature ghost icon dominates the festival skyline.
By David Kirkpatrick • June 19, 2017 -
Deep Dive
Mobile marketers take on multi-touch attribution's challenges of politics, culture and data
Leaping the hurdles associated with properly crediting media across channels will require a top-down approach.
By Ken Magill • June 19, 2017 -
NY Jets, JetBlue debut NFL's first mobile season-pass subscription
The lottery-style seat placement adds an exciting element of prize-winning to each game.
By Robert Williams • June 16, 2017 -
HotelTonight
HotelTonight's NYC campaign arrives at 2,000 high-traffic outdoor locations
The discount booking app's campaign is its first out-of-home push in the city.
By Robert Williams • June 16, 2017 -
Musical.ly adds original programming from NBC, Viacom, Hearst
The two- to four-minute shows from MTV, E! and Seventeen magazine aim to capture Musical.ly’s predominantly teen audience.
By Robert Williams • June 16, 2017 -
Twitter rolls out major redesign
The new look is the social media giant's latest push in making its platform more user-friendly for consumers and advertisers.
By Robert Williams • June 16, 2017 -
W Hotels ties rewards to Frogger-like branded video game
"Belle the Bear," a hotel industry first, launches ahead of the opening of the chain's W Bellevue location.
By David Kirkpatrick , Peter Adams • June 16, 2017 -
Snapchat, Spotify, Twitter and Pinterest add offline attribution via Nielsen Catalina
NCS provides CPG brands with measurement of in-store impact from digital marketing efforts on its partner platforms.
By David Kirkpatrick • June 16, 2017
Previous
