Mobile: Page 252
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Snapchat downloads dropped in early Q2
The photo-sharing app is facing lackluster growth as competitive pressures intensify.
By Natalie Black (Koltun) • June 9, 2017 -
Taco Bell CMO named She Runs It Woman of the Year
Marisa Thalberg was noted for her often irreverent, innovative approach to digital marketing and her championing of women.
By David Kirkpatrick • June 9, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
'The Mummy' experience includes VR, mobile and console games
Universal Pictures is leveraging the film's release to kick off a strategic push into games.
By David Kirkpatrick • June 9, 2017 -
Facebook upgrades Collection ads with full-screen displays
BarkBox, Michael Kors and Dollar Shave Club are testing the new format, which shows a Canvas experience that opens when users click on a mobile collection.
By Robert Williams • June 8, 2017 -
FoxNext buys mobile game developer Aftershock
20th Century Fox’s videogame publisher makes its first acquisition since launching in January.
By Robert Williams • June 8, 2017 -
Ally's country-spanning out-of-home effort shows how far a dollar bill will go
The "Hardest Working Dollar" campaign will hit 15 cities across the U.S. this summer and offers fans a chance to turn $1 into $10,000.
By David Kirkpatrick • June 8, 2017 -
PwC: Entertainment, media companies must focus on UX over content, distribution
The firm's Entertainment & Media Outlook states companies are facing a wave geopolitical turbulence, regulatory changes and technological disruption.
By David Kirkpatrick • June 8, 2017 -
Apple opens NFC chip to developers for functionality beyond payments
Newly-announced iOS 11 will let developers expand NFC into personalized coupons, digital transit passes and more.
By Robert Williams • June 8, 2017 -
Sephora's Virtual Artist app now includes AI-powered color matching
The beauty retailer launched a digital color match tool and upgraded its virtual makeup trial feature.
By Natalie Black (Koltun) • June 8, 2017 -
Opinion
What UK marketers need to know about Apple Search Ads
With U.K. app developers facing high cost-per-install rates, the new tool's arrival is a welcome addition, writes Paul Wright, managing director, U.K., at AppsFlyer.
By Paul Wright • June 8, 2017 -
San Francisco 49ers app adds VR to reach fans
The last-place team updated its mobile app to engage a tech-savvy audience with behind-the-scenes clips and 360-degree photos.
By Robert Williams • June 7, 2017 -
Huggies launches mobile sweepstakes with Meijer supermarket chain
The contest enlists email and text messages to promote the Kimberly-Clark brand and engage smartphone users.
By Robert Williams • June 7, 2017 -
Snapchat, WeddingWire partner for custom wedding geofilters
Leveraging the Snapchat API, WeddingWire will let customers personalize their templates, text and geofencing.
By David Kirkpatrick • June 7, 2017 -
Disney's Pirates film takes first stab at new interactive mobile video ads
Buffalo Wild Wings and Genesis Motors are also early adopters of AdColony's new Aurora HD Video format.
By Robert Williams • June 7, 2017 -
WhatsApp adds camera features to iOS version
With new filters, albums and reply shortcuts, the Facebook-owned messaging service is evolving into a photo-sharing network.
By Robert Williams • June 7, 2017 -
Target, Best Buy, Home Depot rank highest for mobile web experiences
The retailers scored highly across five user experience factors, especially within ease of use and speed. Walmart and Costco, however, fell to the bottom of the list.
By Dan O'Shea • June 7, 2017 -
Snap buys Placed for $125M, sharpening location-based marketing strategy
One of Snap's priciest buys to date, the platform specializes in measuring digital campaigns against in-store foot traffic.
By Peter Adams • June 6, 2017 -
BET debuts Facebook Messenger bot for awards show
The TV network’s chatbot will answer attendee questions and serve customized content.
By Robert Williams • June 6, 2017 -
YouTube's new content guidelines likely to hurt monetization
Following thousands of conversations with advertisers, the video platform has instated changes that will make it more difficult for creators to make money.
By David Kirkpatrick • June 6, 2017 -
Telegraph, Vice UK launch political channels on Snapchat Discover
The publishers began to roll out bite-size election coverage as U.K. voters head to the polls.
By Robert Williams • June 6, 2017 -
Facebook 'raises its game' in major E3 push
The social network aims to become the go-to platform for gaming communities ahead of the annual expo.
By Robert Williams • June 6, 2017 -
IDC: AR/VR headset shipments surge more than 70%
While the number of hardware options is growing, a lack of content with mass appeal presents a challenge.
By Robert Williams • June 6, 2017 -
Study: Tech firms take top 5 'most valuable brands' spots
The latest edition of an annual report from WPP and Kantar Millward Brown is tech-heavy at the top, but retail is the fastest rising category.
By David Kirkpatrick • June 6, 2017 -
Apple makes grab for leadership role in AR, smart speakers, P2P payments
Executives insist the company can bring significant innovation to these already competitive areas.
By Chantal Tode • June 6, 2017 -
Jaguar Land Rover links banner ads to AR test-drive
Blippar’s banner ad technology adds AR features inside a mobile app.
By Robert Williams • June 5, 2017
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