Orangetheory unlocks AR content for Wonder Woman-themed race

People at the running event can point their smartphones at coaches, insignias and signage to unlock training tips, videos, ads, logos and holograms.

By Robert Williams • May 1, 2019

How Studio 71 is prepping for influencer marketing's data-driven, cross-platform future

At the IAB's Digital Content NewFronts, Marketing Dive sat down with CEO Reza Izad to discuss the network's new ad products and how it's differentiating in areas like brand safety.

By Peter Adams • May 1, 2019

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Will the future of shopping be livestreamed?

The feature has gained recent popularity overseas, and with more companies adopting the concept, will it take off in the U.S.? Eight experts weigh in.

By Caroline Jansen • April 30, 2019

Sirved launches visual menu database app

The app makes photos one of the main search features for more than 400,000 restaurants and aggregates reviews from multiple sources like Yelp, Google and Facebook.

By Lauren Manning • April 30, 2019

IAB: Brands will boost spending on video content by 25% in 2019

About half of this year's video spend will be devoted to original content.

By Barry Levine • April 30, 2019

Google ad revenue growth slows for 4th consecutive quarter

Overall Alphabet revenue hit $36.3 billion last quarter from a year earlier, led by mobile search, YouTube and Cloud.

By Robert Williams • April 30, 2019

Twitter expands livestream video lineup with NFL, MTV, Univision and more

For the first time, the platform is also collaborating with The Wall Street Journal and Time magazine on original content.

By Robert Williams • April 30, 2019

'Avengers' movie triggers massive jump in social chatter, study says

Along with Marvel Studios, Audi, Coca-Cola, McDonald's and Mastercard snagged the most mentions among brand tie-ins with the blockbuster movie, Talkwalker found.

By Robert Williams • April 30, 2019

Demographic targeting: How different generations use mobile apps

Understanding how different generations use smartphones helps advertisers optimize campaigns for more personalized content, writes Smaato CRO Glenn Fishback.

By Glenn Fishback • April 30, 2019

Study: Instagram sponsored posts surge 150%

As influencer marketing evolves, a wider variety of content formats are being used, including Stories, videos and carousel posts.

By Robert Williams • April 30, 2019

WSJ: Marriott moves into home-sharing market with Airbnb-like service

Loyalty points and other rewards reportedly would work the same way for the platform as they do for the company's existing hotel properties.

By Peter Adams • April 29, 2019

Starbucks boosts loyalty membership by 13% following switch to spend-based program

Rewards members made up 41% of U.S. sales last quarter, pointing to how the coffee chain's mobile strategy helps to solidify relationships with key customers and drive repeat sales.

By Robert Williams • April 29, 2019

Study: OOH is most powerful tool to get shoppers through doors

Driving store traffic was significantly less expensive for brands in 2018 than the year before, with OOH providing the biggest impact for marketers' investments.

By Laura Klepacki • April 29, 2019

Shopify adds Facebook dynamic ads, Snapchat Story Ads

Merchants now have a broader selection of marketing tools to reach consumers who have shifted their viewing habits to social media.

By Robert Williams • April 29, 2019

70% of marketers use mobile location data for customer engagement, study says

Nearly two-thirds of retailers said they provide a "phygital" experience that can't be replicated online to compete with digital channels.

By Robert Williams • April 29, 2019

Snap plans premium 6-second ad inventory for biggest Discover shows

Non-skip placements will be available for shows with the strongest engagement and comes as viewing time on Snapchat has tripled.

By Robert Williams • April 29, 2019

Domino's tests GPS delivery tracking

The technology lets customers follow drivers on a map via app or online and receive real-time mobile notifications.

By Emma Liem Beckett • April 29, 2019

NBCUniversal game app drops episodic, interactive adventures

The free-to-play games have stories based on shows like "Saved by the Bell," "Vanderpump Rules" and "Law & Order."

By Robert Williams • April 26, 2019

Amazon's ad revenue rises 34%, but growth slows

The e-commerce giant saw a sudden deceleration in ad growth after gaining at least 60% in the past five quarters.

By Robert Williams • April 26, 2019

Ad Age: Taco Bell sponsors Bleacher Report's NBA-focused Instagram account

As the first brand to sponsor House of Highlights on a weekly basis, the chain aims to reach social-savvy sports fans with humorous content and post-game interviews.

By Robert Williams • April 26, 2019

Podcast ads will double share of audio market by 2022, study forecasts

Brands experimenting with podcast sponsorship will drive much of the growth.

By Robert Williams • April 26, 2019

Down to Shop bets on custom video to sell products

A new shopping app wants viewers to purchase while watching comedic videos about a daily featured product.

By Lisa Rowan • April 25, 2019

IAB: Brands in Europe move programmatic purchasing in-house

Adoption is growing even though GDPR has had a nominal impact on business for brands in France, Germany, Italy, Spain, and the U.K.

By Dianna Christe • April 25, 2019

RaceTrac runs up social buzz with 'The Freeze' mascot

With ad agency R/GA Austin, the gas station chain is expanding its promotion at Atlanta Braves games with a dedicated Twitter account and social videos.

By Robert Williams • April 25, 2019

Walmart reveals first 'intelligent' lab store on Long Island

Equipped with cameras, sensors and interactive displays, the souped-up Neighborhood Market aims to take customer experience to new heights.

By Jessica Dumont • April 25, 2019