Mobile: Page 120
-
Study: Gen Z cares about issues and is skeptical of brands
Supporting Gen Z's values and seeking their input as co-creators are two ways brands can appear authentic in their marketing.
By Barry Levine • May 30, 2019 -
Study: 65% of shoppers prioritize deals, exclusive offers on retail apps
However, retailers should avoid engaging in price wars to compete with online giants like Amazon or Overstock.
By Robert Williams • May 30, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
LinkedIn buys identity resolution firm Drawbridge to strengthen privacy offer
The ad-tech firm will be integrated into LinkedIn Marketing Solutions, which has experienced 46% revenue growth year-over-year.
By Peter Adams • May 29, 2019 -
Gartner: Smartphone sales slump as Apple, Samsung lose market share in Q1
As the pace of innovation has slowed, smartphone users have fewer reasons to buy the latest high-end models that offer incremental improvements.
By Robert Williams • May 29, 2019 -
Google sets date for mobile-first search indexing
The search giant will prioritize mobile versions of new websites in search results on July 1.
By Robert Williams • May 29, 2019 -
NHL unveils Facebook Messenger chatbot for Stanley Cup
The new chatbot delivers on-demand updates, GIFs, game highlight videos, schedules and team standings.
By Robert Williams • May 29, 2019 -
Bank of America's virtual assistant snags 7M users in year 1
Erica completed more than 50 million client requests using AI, predictive analytics and natural language processing.
By Robert Williams • May 29, 2019 -
Instagram Shopping used by 39% of UK Gen Zers, study finds
The Facebook-owned platform has the power to drive impulse purchases among younger consumer groups, GlobalData found.
By Robert Williams • May 28, 2019 -
Walmart names Amazon, Microsoft veteran CTO
Suresh Kumar recently led display, video, app ads and analytics at Google.
By Samantha Schwartz • May 28, 2019 -
Chipotle integrates Twitter with SMS to dole out free burritos to basketball fans
Every time announcers say the word "free" on-air during official NBA game coverage, attentive followers have a chance to score a meal.
By Peter Adams • May 28, 2019 -
New Amsterdam Vodka sponsors NHL's 'Stanley Cup Live' as it expands to Twitter
When it appeared exclusively on Facebook Live last year, the majority of the pregame show's viewers were between the ages of 18 and 34.
By Robert Williams • May 28, 2019 -
Hershey teams with TwitchCon, influencers for gaming sponsorship
The candy giant is putting more marketing muscle into gaming to reach younger consumers who are more likely to view mobile streaming content.
By Robert Williams • May 28, 2019 -
EMarketer cuts 2019 estimate of Facebook usage by 5%
Efforts to discourage passive viewing of content led to a decline in engagement on the platform over the past year.
By Robert Williams • May 28, 2019 -
Google brings food delivery features to Search, Maps and Assistant
Local restaurant ordering platforms ChowNow and Delivery.com partnered with Google at launch.
By Lauren Manning • May 24, 2019 -
Baidu's facemoji keyboard boosts buzz for Paramount's 'Bumblebee'
An interactive emoji saw 4.1 million downloads while a movie sticker pack was downloaded more than 600,000 times.
By Robert Williams • May 24, 2019 -
Facebook readies ad placements for WhatsApp stories
The addition could be a major change for the messaging app, which has historically resisted advertising.
By Robert Williams • May 24, 2019 -
Fandango sells 'Brightburn' tickets through televised QR codes
Mobile users can point their smartphone at the TV screen and buy movie tickets without having to download a separate app.
By Robert Williams • May 24, 2019 -
Burger King hosts 'Whopper Loans' contest to drive app orders
Customers who order food from the BK mobile app could win up to $100,000 to pay down their student debt.
By Robert Williams • May 24, 2019 -
Nike's new product drop has 'Fortnite' characters sporting signature kicks
Limited-edition skins for the massively popular online game wear digital variants of Jordan Brand's Air Force 1s.
By Peter Adams • May 23, 2019 -
Lime's fresh brand anthem shows how scooter rentals can 'unlock life'
Three short films and future podcasts aim to deepen the brand story and position Lime as a top-of-mind service in the crowded micromobility space.
By Robert Williams • May 23, 2019 -
App audiences, mobile notification rates swell despite GDPR, study says
While mobile users are more selective about sharing their location, opt-in rates have increased in the past year when that data gives them a direct benefit.
By Robert Williams • May 23, 2019 -
Google update lets brands shine in search results
The search giant refreshed mobile search results to highlight website branding.
By Robert Williams • May 23, 2019 -
Gap, Chipotle and Sephora test Ibotta's new rewards-based payment tool
Instead of applying to individual items at checkout, Pay with Ibotta distributes rewards for entire transactions at 30 participating retailers and restaurants.
By Robert Williams • May 23, 2019 -
Study: Video ads see 7.5X higher CTR than display
Plus, rewarded video ads cost as much as 86% less than video ads, despite similar conversion rates across key performance indicators.
By Robert Williams • May 22, 2019 -
Study: Advertising spend lost to fraud grows by 21%
Adoption of anti-fraud solutions lags in some areas while scammers are getting more sophisticated, leading to larger losses to advertisers.
By Dianna Christe • May 22, 2019
Previous
