Mobile: Page 101
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Ted Baker
Facebook, Wells Fargo and Bank of America top ranking for mobile messaging
Annoying or frequent communications from brands is the top reason mobile users delete apps.
By Robert Williams • Sept. 4, 2019 -
NFL teams with TikTok to reach Gen Z
As the league kicks off its 100th season, the #WeReady hashtag challenge urges fans to show pride for their favorite team on the social video platform.
By Robert Williams • Sept. 4, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
In-app ad spending surges on strong marketer demand, study says
Location data was the most significant driver of mobile ad prices, according to ad platform Smaato.
By Robert Williams • Sept. 4, 2019 -
Burger King cooks up 'Democratic Burger' election in France
To drive app downloads, the fast food chain will let customers vote for a menu item that will be discounted the following week.
By Dianna Christe • Sept. 4, 2019 -
Brooke Lark via Unsplash
Bazaarvoice acquires Influenster to boost online product reviews
Procter & Gamble and Coty are among the brands that work with Influenster to drive reviews and user-generated content.
By Robert Williams • Sept. 3, 2019 -
Opinion
From IPO to FTC investigation: A tale of 2 influencer-built brands
On the heels of a federal investigation into Juul's use of influencer marketing, the tactic again demonstrates that it can make or break a brand, writes Traackr's Evy Wilkins.
By Evy Wilkins • Sept. 3, 2019 -
Burberry partners with Apple on personalized messaging
"R Message" lets shoppers book in-store appointments, receive product advice and make purchases.
By Robert Williams • Sept. 3, 2019 -
Porsche
Porsche test drives branded games on Amazon's Twitch
A choose-your-own-adventure-style game lets viewers vote on actions taken by two real people equipped with body cameras to reveal a new electric race car.
By Robert Williams • Sept. 3, 2019 -
Spotify unveils 1st Instagram AR lens for rap album drop
The campaign relies on Facebook's Spark AR Studio, which the social network expanded to Instagram last month in a beta test.
By Robert Williams • Sept. 3, 2019 -
Ralph Lauren serves TikTok's 1st sports tie-in
The luxury brand created a dedicated digital campaign to coincide with the 2019 U.S. Open tennis tournament.
By Robert Williams • Aug. 30, 2019 -
Michelob Ultra goes the distance with personalized Spotify ad targeting
AB InBev's lower-calorie beer is targeting health-conscious runners through playlists and ads based on location, time of day and exercise intensity.
By Robert Williams • Aug. 30, 2019 -
The Bar Method
The Bar Method boosts fitness studio visits with Instagram videos
The new videos extend a spring campaign on YouTube, Google, Facebook and Instagram that boosted first-time studio visits by 12%.
By Robert Williams • Aug. 30, 2019 -
New Fitbit features Amazon's Alexa
All models also include messaging, Spotify, weather apps and Fitbit Pay, which allows users to pay without using their cards or phones.
By Tatiana Walk-Morris • Aug. 29, 2019 -
Cody Boteler/Marketing Dive
Study: Most location-based ad spending is wasted on bad targeting
Less than half of geotargeting data suppliers provided almost perfect location accuracy.
By Robert Williams • Aug. 29, 2019 -
Airship acquires Apptimize to offer UX testing services
The mobile marketing startup aims to give clients a single platform for managing digital ad campaigns, including A/B testing of user experiences.
By Robert Williams • Aug. 29, 2019 -
Jersey Mike's
Jersey Mike's swaps free food for app downloads on fall tailgate tour
Each of the 16 pop-ups at college football games will offer custom Snapchat geofilters, mobile charging stations, lawn games and branded giveaways.
By Robert Williams • Aug. 29, 2019 -
DTC marketers see higher engagement for ads on mobile than desktop, study says
Campaigns from direct-to-consumer marketers are experiencing 25% more clicks while conversions have jumped 35% compared to a year ago.
By Robert Williams • Aug. 29, 2019 -
Mavely launches mobile shopping and affiliate app
The company lets users earn commissions on a variety of brands, including Allbirds, Everlane and Brooklinen.
By Lisa Rowan • Aug. 28, 2019 -
Android gaming gains on iOS amid rising in-app spending, study says
2020 will be the year of Android gaming, the report from Liftoff and AppsFlyer predicts.
By Robert Williams • Aug. 28, 2019 -
Criteo, MoPub see 90% jump in conversions with in-app native ads
The companies plan to provide programmatic in-app bidding to more ad formats, including video, later this year.
By Robert Williams • Aug. 28, 2019 -
Candy Crush adds exclusive AR content for Samsung Galaxy phones
With special games and endorsements by two K-pop stars, Samsung targets younger consumers in its promotion for new smartphones.
By Robert Williams • Aug. 28, 2019 -
Whole Foods tops grocery ad spending in Q2
The grocer has spent much more under Amazon, promoting its price cuts and core departments in an effort to boost foot traffic.
By Lauren Manning • Aug. 27, 2019 -
Google drops to 3rd place for global smart speaker market share
Breakthroughs in smart displays may provide clues to expanding the purchasing power of the technology, says a new report.
By Lisa Rowan • Aug. 27, 2019 -
Down To Shop upgrades apps to highlight live mobile shows
Lemonade Insurance, Unbound and Rael are among the brands participating in DTS shows.
By Robert Williams • Aug. 27, 2019 -
Reebok drops Cardi B sneakers on Alexa, Google Assistant
With a voice command on the virtual assistants, fans can enter a contest to win limited-edition shoes decorated with Swarovski crystals.
By Robert Williams • Aug. 27, 2019
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