Ad Tech: Page 189
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Deep Dive
From Watson to Einstein: The AI tech automating the future of marketing
AI solutions are increasingly essential for any brand's marketing strategy. Insiders at IBM and Salesforce share best uses for their technology now and predictions of where it's going next.
By David Kirkpatrick • Dec. 1, 2016 -
Deep Dive
The 2016 Dive Awards for marketing
From Dunkin' Donuts' winning digital recipe to agency controversies and Amazon Echo's breakthrough performance, a look back at a particularly notable year for the marketing industry.
By Chantal Tode • Nov. 29, 2016 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Deep Dive
Customer service chatbots: Holiday helper or nightmare 'employee'?
AI conversational tech is hyped for its potential in automating business, but experts say bots aren’t ready to act as little workshop elves just yet.
By Peter Adams • Nov. 22, 2016 -
Facebook winds down ad serving on Atlas, will boost measurement focus
The move reduces competition for Google’s DoubleClick.
By Chantal Tode • Nov. 18, 2016 -
Johnnie Walker taps VR to show perils of drunk driving
Parent company Diageo is using an immersive experience to simulate fatal crashes ahead of the holidays.
By David Kirkpatrick • Nov. 18, 2016 -
Adyoulike boosts native ad targeting with IBM Watson
Artificial intelligence is emerging as a way to automate a growing number of marketing activities.
By David Kirkpatrick • Nov. 15, 2016 -
Microsoft Research taps machine learning to automate website optimization
The platform shows how artificial intelligence could enhance web experiences for marketers.
By David Kirkpatrick • Nov. 14, 2016 -
IMAX to bring better VR content, with help of big ad backers
WPP is one partner in the entertainment technology company's new VR push.
By David Kirkpatrick • Nov. 14, 2016 -
Report: VR delivers big on engagement, emotional response
Users spend up to 34% more time in virtual reality experiences, but that might pose new obstacles for marketers.
By Peter Adams • Nov. 10, 2016 -
IBM's Project Intu puts Watson AI into any device
The experimental program allows developers to embed the technology into a variety of end-user hardware.
By David Kirkpatrick • Nov. 10, 2016 -
Facebook introduces News Feed ads and sponsored messages for Messenger
Marketers will be able to tie the main platform directly to conversations with chatbots.
By David Kirkpatrick • Nov. 9, 2016 -
Snapchat extends AR capabilities through 'world lenses'
The platform's virtual filters move further beyond the selfie space.
By David Kirkpatrick • Nov. 9, 2016 -
Study: 65% of B2B marketers now buy or sell programmatic ads
A recent report from Dun & Bradstreet found that Facebook is the top channel for paid B2B targeting.
By David Kirkpatrick • Nov. 9, 2016 -
Agencies embrace AR as Blippar launches APIs out of beta
More than 100 agencies have partnered with the platform to leverage its proprietary technology.
By Chantal Tode • Nov. 7, 2016 -
Deep Dive
How artificial intelligence is transforming marketing
The technology can enhance creativity by taking over marketing's more mundane tasks. But will AI ultimately replace human beings?
By Chantal Tode • Nov. 7, 2016 -
Google, NFL make play for VR on Daydream View
The virtual reality content is tailored for Google’s new hardware.
By Peter Adams • Nov. 4, 2016 -
How Google and marketers are leveraging programmatic for native ads
The San Francisco Travel Association lifted bookings 16x with the approach.
By David Kirkpatrick • Nov. 4, 2016 -
Twitter launches two new chatbot services
Consumers often turn to Twitter first when seeking social customer care, but the platform has lacked any sort of dedicated AI response feature until now.
By Peter Adams • Nov. 1, 2016 -
Deep Dive
Why mobile marketing is harder than ever — and what you can do about it
From mobile apps to chatbots to digital assistants, brands face tough choices when deciding how best to engage smartphone users.
By Chantal Tode • Nov. 1, 2016 -
IBM and GM drive AI ads with OnStar Go
A new “cognitive mobility platform” that will allow drivers to connect with brands.
By David Kirkpatrick • Oct. 27, 2016 -
Augmented reality gives brands some new tricks for Halloween
A mobile cash hunt and Pokemon Go’s first-ever in-game event are set to spice up the holiday.
By Peter Adams • Oct. 27, 2016 -
Staples, Weather Company join the conversation with IBM Watson
More brands explore leveraging AI tech to engage consumers.
By David Kirkpatrick • Oct. 26, 2016 -
Wikimedia
Forrester: Messaging works but chatbots can frustrate
AI-driven engagements have potential, but people still fuel conversations.
By David Kirkpatrick • Oct. 26, 2016 -
Delta maps a bag's journey with new mobile experience
Travelers can now keep track of where checked baggage is through a unique radio frequency program.
By David Kirkpatrick • Oct. 26, 2016 -
Google's Eyefluence acquisition gives sneak peek at next-gen VR
Future VR headsets could use eye-tracking technology for navigation and making selections.
By Chantal Tode • Oct. 25, 2016
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