Ad Tech: Page 187
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Snapchat expands ad tech to enable self-serve buying
Any brand can now leverage the platform's API in an approach that emulates major platforms.
By David Kirkpatrick • Feb. 1, 2017 -
Deep Dive
P&G's Pritchard challenges ad vendors: Clean up media supply chain or we'll invest elsewhere
If marketing partners don't comply with new transparency requirements, the company will find others who do.
By Chantal Tode • Jan. 31, 2017 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Starbucks rolls out remote voice ordering, new Alexa skill
While only in a beta test involving around 1,000 Apple devices right now, the brand's virtual assistant plans to arrive on Google Android soon.
By Dan O'Shea • Jan. 31, 2017 -
Kia to debut Super Bowl ad on Facebook Messenger
As marketers search out digital ways to build pre-game hype, Kia aims to become the first brand to launch a Super Bowl spot via the messaging platform.
By David Kirkpatrick • Jan. 31, 2017 -
Report: Apple to join Google, Facebook in nonprofit AI initiative
Formed last year, the Partnership on AI aims to promote public understanding of the technology while also building standards and best practices for developers to adhere to
By David Kirkpatrick • Jan. 30, 2017 -
Toyota taps IBM Watson for personalized Rav4 campaign
The automaker is using artificial intelligence to tailor ads based on the interests and activities of viewers.
By David Kirkpatrick • Jan. 27, 2017 -
Puppy Bowl goes VR
Pedigree and Animal Planet give viewers a "pup’s eye view" of this year’s game.
By David Kirkpatrick • Jan. 26, 2017 -
Time Inc. is buying programmatic platform Adelphic
The publisher wants to build a cookie-less cross-channel ad marketplace.
By David Kirkpatrick • Jan. 24, 2017 -
Deep Dive
The call for audio content marketing gets louder
It's about so much more than podcasts now, but a clear approach to strategy is critical to avoid getting lost in a sea of sound.
By David Kirkpatrick • Jan. 24, 2017 -
Deep Dive
The media minefield: How can marketers start making better choices?
Fake news, extreme content and other brand poisons are more apparent than ever, but catchall solutions appear few.
By Peter Adams • Jan. 23, 2017 -
Forrester: Marketing and sales lead nearly 50% of AI initiatives
More than half of companies plan to invest in the transformative technology in the coming year.
By Chantal Tode • Jan. 20, 2017 -
Baidu leads way in leveraging AR for marketing
In comparison, U.S. development and application of the technology lags behind.
By David Kirkpatrick , Peter Adams • Jan. 19, 2017 -
Deep DiveWhy are big brands still searching out successful digital strategies?
Even as the channel becomes the largest by media spend, Coca-Cola, P&G and other industry giants are shifting their approach as major wins remain few.
By David Kirkpatrick • Jan. 19, 2017 -
Google buys Twitter's mobile app developer platform, other tech properties
Fabric, the centerpiece of the deal, works with apps reportedly reaching 2.5 billion people.
By David Kirkpatrick • Jan. 19, 2017 -
Sony Pictures brings AI-driven movie character to social media
Resident Evil's "Red Queen" will chat with people in different languages across multiple platforms.
By David Kirkpatrick • Jan. 18, 2017 -
Report: Ad tech firm Rubicon Project considering sale
Morgan Stanley, a lead underwriter in Rubicon’s 2014 IPO, is reportedly working with the company to explore options going forward.
By Peter Adams • Jan. 17, 2017 -
Google Maps streamlines Uber integration for a one-stop experience
Users will be able to book and pay for rides as well as see information about their destination without leaving the Maps platform.
By Chantal Tode • Jan. 13, 2017 -
Geico introduces virtual assistant 'Kate'
Available on the insurer's mobile app, Kate answers basic questions but also attempts to "connect with policyholders at a deeper level."
By David Kirkpatrick • Jan. 11, 2017 -
Deep Dive
Digital assistants, virtual reality gave breakthrough performances at CES 2017
The news out of the annual consumer electronics event points to more voice-driven and virtual reality experiences coming down the pike.
By David Kirkpatrick • Jan. 11, 2017 -
Twitter is shutting down its Dashboard app
The tool, launched last summer, offers businesses a centralized location for managing activity on the social media platform.
By Chantal Tode • Jan. 10, 2017 -
Google's AR museum experiences hint at marketing potential
Tango technology is being used to enhance exhibits but could have broader retail integration.
By Peter Adams • Jan. 10, 2017 -
Deep Dive
Is marketing technology heading into a really boring year?
Following 2016's monumental new offerings, the space might be seeing more of a simmer than an innovation spark in 2017.
By Peter Adams • Jan. 10, 2017 -
Forecast: The future of enterprise wearables is body-worn devices
ABI Research predicts the market is going to shift away from wrist-worn devices in favor of products like head-mounted displays.
By David Kirkpatrick • Jan. 10, 2017 -
Carnival cruises into IoT with platform for enhanced guest experiences
A wearable device, digital portal and Internet of Things network combine to personalize onboard vacations.
By David Kirkpatrick • Jan. 6, 2017 -
Lenovo showcases new VR headset, home digital assistant at CES
The news is another sign that the two product categories are pushing past niche markets and early adopters.
By David Kirkpatrick • Jan. 4, 2017
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