Ad Tech: Page 172
-
Deep Dive
Mobile marketers take on multi-touch attribution's challenges of politics, culture and data
Leaping the hurdles associated with properly crediting media across channels will require a top-down approach.
By Ken Magill • June 19, 2017 -
HotelTonight
HotelTonight's NYC campaign arrives at 2,000 high-traffic outdoor locations
The discount booking app's campaign is its first out-of-home push in the city.
By Robert Williams • June 16, 2017 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Musical.ly adds original programming from NBC, Viacom, Hearst
The two- to four-minute shows from MTV, E! and Seventeen magazine aim to capture Musical.ly’s predominantly teen audience.
By Robert Williams • June 16, 2017 -
Twitter rolls out major redesign
The new look is the social media giant's latest push in making its platform more user-friendly for consumers and advertisers.
By Robert Williams • June 16, 2017 -
Study: Apple update increases app ratings by 15%
With the iOS 10.3 update, the process for rating an app was reduced to just one click.
By Robert Williams • June 15, 2017 -
Pinterest enlists Nielsen, Acxiom to boost marketing metrics
The aspirational photo network continues its evolution into a more robust marketing platform.
By Robert Williams • June 15, 2017 -
Instagram tests tag for identifying, tracking sponsored posts
Is a bigger role for Instagram in brokering partnerships between influencers and brands next?
By Robert Williams • June 15, 2017 -
Walmart updates app for fast store credit access
The mass merchant's e-wallet now gives customers nearly instant access to new payment options in stores.
By Robert Williams • June 15, 2017 -
IAB: Digital ad revenue grows 23% year-over-year
U.S. digital advertising revenues reached their highest level ever this year for a first quarter, according to the industry organization.
By David Kirkpatrick • June 15, 2017 -
Toyota
Toyota accelerates into cognitive ads for smarter personalization
Ads promoting Prius Prime combine machine learning, natural language understanding and dialogue tools for a personalized experience.
By David Kirkpatrick • June 15, 2017 -
Kantar Media: Ad block users skew heavily young, male
Those aged 18-to-24 are 109% more likely to have the technology enabled than the average user, according to new research.
By David Kirkpatrick • June 15, 2017 -
GSMA: There are now 5B mobile subscribers globally
And there is no sign of a slowdown.
By Justine Brown • June 14, 2017 -
Google boosts local reviews with more levels, rewards
The search giant revamped its Local Guides platform to give people greater incentives to update Google Maps.
By Robert Williams • June 14, 2017 -
Twitter's branded chatbots get action-driven upgrade
The move lets businesses add and customize call-to-action buttons in Direct Messages.
By Robert Williams • June 14, 2017 -
Facebook unveils tools to target 'valuable' users
The social network enlists machine learning to target users who are more likely to take action after interacting with an ad.
By Robert Williams • June 13, 2017 -
Hyatt considers providing guests with in-room personal digital assistants
The company is looking to expand in-room guest services beyond OTT streaming to include personal assistant tech in rooms.
By David Kirkpatrick • June 12, 2017 -
Opinion
Why marketers shouldn't tune out podcast advertising
Brands are hesitant to tap the channel due to a gray area around users that new research tries to fill in, writes Stuart Last, COO of audioBoom.
By Stuart Last • June 12, 2017 -
Facebook unlocks ad space in 'related articles' section
In a move designed to boost revenue for publishers, the social network is adding a new mobile ad format.
By Robert Williams • June 9, 2017 -
FabFitFun releases AR app for subscription box
The lifestyle brand’s smartphone app helps users learn more about featured products.
By Robert Williams • June 9, 2017 -
Snapchat downloads dropped in early Q2
The photo-sharing app is facing lackluster growth as competitive pressures intensify.
By Natalie Black (Koltun) • June 9, 2017 -
Dentsu boosts programmatic with people-based marketing via Merkle platform
Merkle's PII-based M1 platform offers a database of more than 200 million individuals and is integrated with the publisher and media ecosystem.
By David Kirkpatrick • June 9, 2017 -
Facebook upgrades Collection ads with full-screen displays
BarkBox, Michael Kors and Dollar Shave Club are testing the new format, which shows a Canvas experience that opens when users click on a mobile collection.
By Robert Williams • June 8, 2017 -
FoxNext buys mobile game developer Aftershock
20th Century Fox’s videogame publisher makes its first acquisition since launching in January.
By Robert Williams • June 8, 2017 -
PwC: Entertainment, media companies must focus on UX over content, distribution
The firm's Entertainment & Media Outlook states companies are facing a wave geopolitical turbulence, regulatory changes and technological disruption.
By David Kirkpatrick • June 8, 2017 -
Apple opens NFC chip to developers for functionality beyond payments
Newly-announced iOS 11 will let developers expand NFC into personalized coupons, digital transit passes and more.
By Robert Williams • June 8, 2017
Previous
