Ad Tech: Page 170
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Facebook: Why mobile video ads must work fast
Users scroll through their news feed 41% faster on a smartphone than on a desktop.
By Robert Williams • June 30, 2017 -
Study: Negative impact of infected browsers, fake news grows for advertisers
DoubleVerify said it blocked 250% more ads from being served against inflammatory content in March compared to January.
By David Kirkpatrick • June 30, 2017 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Hilton teams up with Sports Illustrated for youth sports travel service
Tourney Stay taps into the 5 million parents, coaches and youth athletes that use SI Play's Tourney Machine.
By David Kirkpatrick , Chantal Tode • June 30, 2017 -
Study: Online sales of Amazon, Google voice assistants grow 39%
Twenty-two percent of consumers use voice instead of a keyboard at least daily, according to new research from Adobe Analytics Cloud.
By Robert Williams • June 29, 2017 -
Google's Area 120 incubator shows off new VR ad format
A cube-like experiment demonstrates how marketers might naturally integrate video spots into the medium.
By David Kirkpatrick • June 29, 2017 -
Snapchat users can now craft custom geofilters in the app
Starting at $5.99, the in-app geofilter studio targets a broader mobile audience of small businesses and consumers.
By Robert Williams • June 29, 2017 -
Facebook updates Messenger to make bots easier to find
The new Discover feature highlights searchable categories of chatbots.
By Robert Williams • June 29, 2017 -
Time Inc., Allrecipes, OpenTable all have new Amazon Echo Show skills
The new Alexa-powered device includes a screen for video content, an advancement developers are embracing.
By David Kirkpatrick • June 29, 2017 -
Does Apple's latest acquisition point to bigger VR ambitions?
Eye-tracking firm SensoMotoric Instruments offers a technology that some are speculating could lead to less bulky and power-demanding hardware.
By David Kirkpatrick • June 28, 2017 -
1-800-Flowers leverages Veritone One's AI to boost podcast, radio advertising
The e-commerce brand aims to increase the speed, transparency and accuracy of broadcast campaigns.
By David Kirkpatrick • June 28, 2017 -
Unilever is taking the human out of human resources
To source potential hires, Unilever places ads for entry-level positions on Facebook, WayUp and Muse, with an algorithm in place to sift through qualifications.
By Samantha Schwartz • June 28, 2017 -
IBM outfits Wimbledon with AI-powered fan tech
A cognitive assistant called "Ask Fred" is just one of four innovative experiences the Grand Slam tournament is bringing to attendees.
By David Kirkpatrick • June 28, 2017 -
Time Inc.: 90% of consumers like custom content for brand engagement
Younger demographics, in particular, like and trust custom content to connect with brands, according to new research.
By David Kirkpatrick • June 28, 2017 -
'Despicable Me 3' is early adopter of sponsored Snapchat World Lenses
The film's social campaign includes a healthy dose of augmented reality to drive interactivity.
By Robert Williams • June 27, 2017 -
Houston airports debut first app-free indoor mobile navigation
The turn-by-turn wayfinding experience could eventually give airport restaurants and shops a way to promote offers.
By Robert Williams • June 27, 2017 -
YouTube opens Uptime video sharing to all users
The app, which isn't branded as a YouTube or Google product, lets people watch videos with friends while reacting and commenting.
By Robert Williams • June 27, 2017 -
Facebook promises mobile app for video producers
The focus on creators comes at a time when marketers are very interested in influencer marketing.
By Robert Williams • June 27, 2017 -
IAB: Podcast ad revenue to hit $220M in 2017
The forecast represents an 85% increase from last year.
By David Kirkpatrick • June 27, 2017 -
P&G, Unilever scale back digital ad spending
Two of the biggest investors in advertising reduced digital budgets and cut the number of sites where they buy ads.
By David Kirkpatrick • June 27, 2017 -
Opinion
Some inconvenient truths about botnets
The actual impact of major botnet schemes like Methbot might be dramatically overstated by the media, writes Timur Yarnall, former CEO and co-founder of MdotLabs.
By Timur Yarnall • June 27, 2017 -
Study: Mobile video presents several challenges for marketers
The biggest difficulty is developing compelling creative for smartphone video ads.
By Robert Williams • June 26, 2017 -
Google Home 6x more likely than Amazon Alexa to answer questions
Researchers at 360i asked both devices 3,000 questions and found that Google’s search capability was unmatched in finding information.
By Robert Williams • June 26, 2017 -
YouTube cues up in-app messaging, sharing
A series of new features introduced at VidCon last week give creators new ways to drive engagement.
By Robert Williams • June 26, 2017 -
Google will stop scanning Gmail for ad targeting
The change comes as the tech giant looks to clear up any confusion with privacy-minded enterprise customers.
By David Kirkpatrick • June 26, 2017 -
Sponsored by IBMChat: the gaping hole in your social media strategy (Part 3)
Messaging platforms are rapidly evolving. IBM Watson Chat Bot and Predictive Analytics in Action can help marketers engage successfully with their customers through mobile and social channels.
June 26, 2017
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