Creative: Page 91
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Planters kills off Mr. Peanut, plans Super Bowl funeral ad
The Kraft Heinz brand looks to keep the social media conversation going before, during and after its big game spot.
By Dianna Christie • Jan. 23, 2020 -
Old Spice returns to roots for 10th anniversary of 'Smell Like a Man, Man' campaign
In an ad that targets younger audiences, the iconic brand character "Old Spice Guy" is back as an embarrassing dad.
By Dianna Christie • Jan. 23, 2020 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Ford focuses on black women with 'Built Phenomenally' campaign
Created by and for black women, the new campaign illustrates the carmaker's commitment to inclusive representation in its advertising.
By Dianna Christie • Jan. 22, 2020 -
Smirnoff splashes into seltzer sector with 'The Bachelor' tie-up
The "Will You Accept This Rosé?" campaign is timed to run alongside the hit reality show's current season, where the drinks will appear on screen.
By Dianna Christie • Jan. 22, 2020 -
Doritos taps Lil Nas X as sheriff of 'The Cool Ranch' in Super Bowl push
This is the first time the Frito-Lay brand has focused the spotlight on Cool Ranch in an ad during the big game.
By Dianna Christie • Jan. 21, 2020 -
Volvo
Volvo ties car sweepstakes to a safety happening during the Super Bowl
The automaker says both its own safety features and a two-point play taking place during the match can be game-changing.
By Dianna Christie • Jan. 21, 2020 -
Cheetos kicks off 2020 master brand campaign with Super Bowl spot
MC Hammer shows up to help the PepsiCo Frito-Lay snack brand give its distinctive orange dust an official name.
By Dianna Christie • Jan. 17, 2020 -
Saucony buys digital Super Bowl spot focused on sustainability
During a previous connected TV media buy, the brand saw a 29% uptick in search volume and high number of visits to its website.
By Dianna Christie • Jan. 17, 2020 -
John Hazard
ColumnComic Dive: CMO Circus
As consumer expectations rise, chief marketers are forced to juggle a growing number of tasks in 2020 like pitching leadership on winning more resources.
By John Hazard • Jan. 17, 2020 -
Opinion
Retail resolution: Watch everything Toys R Us does in 2020
The team resurrecting the legacy retailer has taken a highly unusual approach and lessons abound for marketers, writes CM Group's Jason Grunberg.
By Jason Grunberg • Jan. 17, 2020 -
Heineken
Heineken enlists James Bond to push non-alcoholic beer
The new campaign for Heineken 0.0 comes as many consumers cut back on alcoholic beverages in January.
By Dianna Christie • Jan. 16, 2020 -
Under Armour taps celebrity athletes for global ad campaign
The new brand platform comes as CEO Kevin Plank steps down and the SEC investigates the company.
By Dianna Christie , Daphne Howland • Jan. 15, 2020 -
M&M's rolls out red carpet for special Oscars packaging
New ads will debut during the awards ceremony, with additional customized videos on YouTube that tailor content to specific audiences after the show.
By Dianna Christie • Jan. 15, 2020 -
Oreo
Oreo's Most Stuf cookies return with pop-ups, TikTok challenge
A multichannel campaign also includes a sweepstakes, OOH elements, limited-edition products and "retailtainment" activations in select stores.
By Robert Williams • Jan. 14, 2020 -
Alaska Airlines ties airfare discounts to northern lights
In its latest effort to integrate scientific data with flight discounts, the airline will cut prices based on forecasts for the aurora borealis.
By Robert Williams • Jan. 14, 2020 -
Hyundai rides with Chris Evans, John Krasinski for Super Bowl ad
The carmaker has relied on the big game for major brand pushes in 12 of the past 13 years.
By Dianna Christie • Jan. 14, 2020 -
Dunkin' turns Snoop Dogg stunt into TV spot for Beyond sandwich
The Beyond Meat ambassador is featured in a new TV ad as part of a broader campaign that includes an online pop-up shop.
By Dianna Christie • Jan. 14, 2020 -
Bud Light
Bud Light throws spotlight on hard seltzer as 'Dilly Dilly' era ends
The debut campaign for Bud Light Seltzer launches around the NFL playoffs with ads taking place in a new setting of Seltzer, Pennsylvania.
By Peter Adams • Jan. 10, 2020 -
Planet Fitness' 2020 spot takes the 'bullfit' out of exercise
A new ad counters the fitness industry's competitiveness and aims to appeal to people focused on their New Year's resolutions.
By Dianna Christie • Jan. 10, 2020 -
Column
Campaign Trail: Equinox finds purpose by subverting Narcissus myth
The New Year's spot appears to romanticize vanity, but its creators hope the underlying message has some muscle.
By Natalie Black (Koltun) • Jan. 10, 2020 -
P&G sponsors launch of Seneca Women's female-focused podcast network
As the number of podcasts multiplies, the network wants to ensure that women's voices are being represented.
By Dianna Christie • Jan. 10, 2020 -
Lululemon
Lululemon names Nike veteran 1st ever chief brand officer
Nikki Neuburger spent 14 years at the global sportswear giant and oversaw the Nike Membership division, among other things.
By Cara Salpini • Jan. 9, 2020 -
Heinz
Heinz uncaps new HoneyRacha condiment as part of Super Bowl play
The sweet and spicy blend is part of a campaign that includes a 30-second in-game spot and specially marked packaging that unlocks prizes.
By Dianna Christie • Jan. 9, 2020 -
Allstate
What were the most empowering, funniest and coolest video ads of 2019?
Nike, Pandora and Allstate are among the brands most successfully appealing to consumers with purpose, humor or style, according to Ace Metrix.
By Dianna Christie • Jan. 9, 2020 -
Lowe's
Ex-Taco Bell brand chief Marisa Thalberg lands at Lowe's
In a statement, the retailer's CEO Marvin Ellison called out Thalberg's expertise in building "culturally resonant brands."
By Peter Adams • Jan. 8, 2020
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