Cheetos fans can win prizes based on their snack's unique shape

If someone sees a Cheetos snack that looks like a palm tree, he or she could score a tropical vacation.

By Erica Sweeney • July 12, 2018

Coke debuts 'One Last Summer' docuseries on Gen Z

The effort includes four 10-minute episodes that highlight friends' summertime adventures — all while sipping on the soft drink.

By Erica Sweeney • July 10, 2018

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Cadbury invites fans to 'go madbury' and invent new Dairy Milk flavors

With more than 90,000 combinations possible, consumers can create, name and submit a signature bar, and the public will vote on the winner. 

By Erica Sweeney • July 10, 2018

IHOP is back after IHOb name change

"We faked it to promote our new burgers," the restaurant chain said on social media while announcing discounts on pancakes.

By Robert Williams • July 10, 2018

Toyota gets playful with Pinterest Pincodes, podcast sponsorship in Avalon campaign

The push is part of the automaker's broader strategy to put more emotion into its marketing.

By Erica Sweeney • July 10, 2018

Evian replaces babies with influencers in latest 'Live Young' campaign

Luka Sabbat joins current ambassadors Maria Sharapova and Madison Keys for the creative change, which aims to connect with millennials. 

By Erica Sweeney • July 10, 2018

Southwest Airlines deploys 5-plane fleet, exclusive onboard content for Shark Week

The aircraft will display custom artwork of different shark species, and fans can track the flights online at a specially-themed FlightAware.com.

By Erica Sweeney • July 10, 2018

Organic Valley repurposes influencers' videos to promote ghee

The campaign includes YouTube content in which mentions of butter or oil are "censored" and replaced with the word "ghee."

By Erica Sweeney • July 9, 2018

How Toyota sparked a 23% lift in purchase consideration among music festival fans

Working with Oath helped the brand target concertgoers at four different events, whose live streams drew more than 83 million collective views. 

By Erica Sweeney • July 9, 2018

11 marketing campaigns that made a splash in Q2 2018

From flying pizzas cross-country to producing 30,000 videos in a day, there was no shortage of campaign wins — and fails — this spring.

By Natalie Black (Koltun) , Sean Gibbons • July 2, 2018