Campaign Trail: Page 8
Campaign Trail is Marketing Dive's look at some of the best new creative efforts from the marketing world.
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Campaign Trail: Starbucks's fortune-telling Frappuccino; AR T-shirt explores the human body
Dual-purpose products make a splash with a drink that also predicts the future and apparel that's part educational toy.
By Peter Adams , Chantal Tode • March 23, 2018 -
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Campaign Trail: Who will score a digital marketing touchdown at Super Bowl LII?
With in-game, 30-second spots now costing an average of more than $5 million, brands are getting smarter with mobile, social and creative to wring the most bang out of their buck.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Feb. 1, 2018 -
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Campaign Trail: Ikea's pee ad; Diet Coke courts millennials; Adidas's kicks access public transit
The Swedish retailer's pregnancy test stunt takes the ad world by storm, while new sneakers come embedded with an annual subway pass and a refreshed soda brand still feels flat.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Jan. 12, 2018 -
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Campaign Trail: Brands say happy holidays with nostalgia, airline Santa and boozy caroling
Captain Morgan and EasyJet deploy costumed ambassadors to spread good cheer, while Toys R Us hearkens back to the golden days before its bankruptcy.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Dec. 21, 2017 -
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Campaign Trail: How Yoplait boosts brand interest; Samsung's artsy feature film; Jim Beam opens voice-ready decanter
One brand's mission to defend moms delivers results, while two others take decidedly non-traditional approaches with an experimental movie and connected hardware.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Dec. 1, 2017 -
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Campaign Trail: Marketing we're thankful for from Kraft Heinz, GE Appliances and Wild Turkey
A poultry-themed Snapchat filter, stuffing-patterned pants and a celeb-centered giveaway provide a little warmth — and a side of laughs — for the Thanksgiving holiday.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Nov. 21, 2017 -
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Campaign Trail: Grubhub's scrambled Snapchat game; will Casper's print mag be a sleeper hit?
Two digital disruptors this week lean into old-school cool, albeit in very different ways.
By Peter Adams , Natalie Black (Koltun) • Nov. 10, 2017 -
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Campaign Trail: Maroon 5 tunes in UGC; Febreze sniffs out Bad Moms; Ben & Jerry's tasty take on AR
The brands focus on audience participation by encouraging consumers to appear in a music video, be naughty during the holidays and catch virtual marshmallows.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Nov. 3, 2017 -
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Campaign Trail: Super spooky Halloween marketing from Burger King, Fanta and Angry Birds
To get readers in the right mood for some Halloween fun, Marketing Dive rounds up a few of the best brand tricks and treats, including creepy clowns, Iron Maiden and a 4-D elevator ride.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 27, 2017 -
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Campaign Trail: M&M's tells interactive ghost story; Snapchat brings Dancing Hot Dog to life; Bud Light parodies hipsters
The brands take messaging in new directions by telling a story over several weeks, bringing a digital character to life and using mockery.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 20, 2017 -
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Campaign Trail: Gillette's 'Justice League' push; Pedigree adopts Facebook masks; Toyota zigs and zags
Brands featured this week use a variety of approaches to make a connection with specific demographic segments.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 13, 2017 -
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Campaign Trail: The best — and geekiest — marketing plays from New York Comic-Con
A Fandom Food Truck caters to busy attendees' hunger pangs, while Campbell's Soup installs a Star Wars-inspired "canstallation" and PepsiCo promotes Xbox through AR.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 6, 2017 -
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Campaign Trail: Netflix says it's a joke; KFC records road trip cassette; PB&J's breakup bombshell
How Netflix, KFC and MaraNatha leverage the unexpected to grab attention and make viewers laugh.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Sept. 22, 2017 -
Welch's
ColumnCampaign Trail: Lululemon's masculine side; Netflix hits the town; Welch's squeezes Big Food
On deck this week are two different approaches to finding a new voice and an addictive OOH push.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Sept. 15, 2017 -
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Campaign Trail: Cheetos' cheesy pop-up; Ikea's chill college tour; Chiquita's take on 'eclipse fever'
Brands try to help stressed-out consumers relax with flashy food, campy spectacles and sensory support.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Aug. 11, 2017 -
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Campaign Trail: Coke's trashy love story; McDonald's saucy posts; Friskies races into video
Two brands with different approaches to video and another's well-timed social moment are under the microscope this week.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Aug. 4, 2017 -
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Campaign Trail: P&G's 'The Talk,' 'The Emoji Movie,' Siri and The Rock
One marketer misses the mark while dramatically different sentiments from two others hit the right chords.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • July 28, 2017
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