The Hidden Lever In Paid Search Optimization

There have been many articles written about paid search optimization, but there is one piece of the optimization puzzle that continually gets left out. The hidden lever in paid search optimization is prioritization. 

By Ryan Willumson • March 21, 2012

5 Tips for Creating Customer Testimonial Podcasts

Capturing the voice of the customer is critical for producing an engaging customer reference, whether it becomes a full-blown case study or is incorporated into a press release, solution brief, or other type of marketing collateral.

By Ryan Willumson • March 21, 2012

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Five Examples of Blogging Voices

I’ll attempt a few tips and provide examples of bloggers’ styles that contribute to voice. Afterwards, I hope you’ll have a better understanding on the quest to find yours.

By Ryan Willumson • March 20, 2012

Modifying the Rules of PR to Reach Bloggers

As a practical matter, many B2B content marketers approach ‘influencers’—including bloggers, analysts and journalists—as though they are essentially the same. In fact, those audiences are totally distinct from one another, and bloggers in particular require a unique app...

By Ryan Willumson • March 20, 2012

5 Ways for Small Business to Jump on the Big Data Train

The idea of something that’s being called “Big Data” has definitely reached the trend tipping point. Tech firms like are all about it. PR firms are forming teams to promote it and consulting firms have their business technology [...]

By Ryan Willumson • March 19, 2012

3 Common PPC Ad Copy Flops

For many years, I’ve been participating in sessions/panels where I comment on PPC ad copy volunteered by an audience.  As crowds tend to go wild for this type of session, in this article, I’ve decided to focus on some bad PPC ad copy and provide several fixes to improve it.

By Ryan Willumson • March 19, 2012

Preparing Your Search Program For Mobile In 2012

Between the rise of tablets and the continued proliferation of smartphones, 2012 is looking more and more like the year of mobile for search marketers. Neilsen reports the number of smartphone subscribers accessing the Internet on their phones has grown 45 percent since 2010 with the majority ...

By Ryan Willumson • March 2, 2012

Vocus acquires email company iContact

Marketing software company Vocus Inc. has acquired email and social marketing company iContact Corp. for $91 million.

By Ryan Willumson • March 1, 2012