Data/Analytics: Page 142
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Facebook Works on Incorporating the Hashtag, and Other Marketing Stories of the Week
Nowadays, it feels like every social network and online platform has some sort of tool designed for marketers. Whether we know it or not, many of these networks and services are adding business pages, analytics, and even automation into their functionality.
March 24, 2013 -
Elizabeth Regan/Industry Dive
Content Marketing Strategy: How to Engage Influencers in Your Industry
CMI's blog strategy is a case in point on how engaging influencers in your industry can lead to content marketing success. Find out how it worked for us.
March 23, 2013 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
FCC chairman announces departure
FCC chairman Julius Genachowski is set to announce today his is stepping down from his post.
By Wendy Parish • March 21, 2013 -
Elizabeth Regan/Industry Dive
SearchCap: The Day In Search, March 21, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: A Primer On How To Get The Most Out Of Sitemaps Search crawlers are becoming more and more effective every day in discovering new content pages on websites. But...
March 21, 2013 -
Twitter Patent Itself
Twitter has been recognized by the U.S. Patent and Trademark Office (USPTO) as an invention. The applicants are listed as Jack Dorsey and Christopher Isaac, alias Biz Stone, and the patent application now approved pretty much describes Twitter.
March 21, 2013 -
Twitter Turns 7: Now With 200 Million Active Users
Twitter turned 7 years old today. The social network now has 200 million active users – up from 140 million active users last year. More than 400 million of the 140-characters tweets are sent every day – up from 340 million last year.
March 21, 2013 -
ReadWrite editor-in-chief moves to HubSpot
Dan Lyons, editor-in-chief of tech blog ReadWrite, is leaving his post for a position with marketing software company HubSpot.
By Wendy Parish • March 20, 2013 -
Pricing Engine is 'one stop shop' marketing for small businesses
Marketing platform Pricing Engine seeks to bring big business marketing to entrepreneurs.
By Wendy Parish • March 20, 2013 -
Watch social TV app Viggle's first commercial
Viggle, a social TV second screen app, launches first TV commercial and hires first agency of record.
By Wendy Parish • March 20, 2013 -
5 creatives uses of data by brands
Meet 5 brands that are using data creatively to market their brands.
By Wendy Parish • March 20, 2013 -
Two-thirds of businesses can't connect social to business goals
Results of the Altimeter Group's study show that a majority of businesses struggle to find clear metrics for social business.
By Wendy Parish • March 19, 2013 -
Pinfluencer changes name to Piqora, launches Gallery
Pinterest marketing firm Pinfluencer has changed its name in a rebranding effort.
By Wendy Parish • March 19, 2013 -
Word to the wise: 10 tips for brands
The Huffington Post is acting as an adviser to brands, offering guidance in content creation.
By Wendy Parish • March 19, 2013 -
Coca-Cola study: Online buzz has no impact on sales
An internal study from Coca-Cola found online buzz had no measurable impact on short-term sales.
By Wendy Parish • March 18, 2013 -
How to run a content marketing campaign without a budget
If the budget for a content marketing campaign is nonexistent, these 5 free tools can help.
By Wendy Parish • March 18, 2013 -
6 vital metrics to track on your Facebook page
Facebook analytics can be confusing, but marketers can clear the clutter by focusing on just 6 metrics.
By Wendy Parish • March 18, 2013 -
Why mobile advertisers are excited for the new Samsung Galaxy S4
Features on the new Samsung Galaxy S4 will boost mobile advertising, according to industry experts.
By Wendy Parish • March 14, 2013 -
Twitter, Pinterest upgrade analytics platforms
Both Twitter and Pinterest this week introduced updates to their analytics platforms.
By Wendy Parish • March 13, 2013 -
5 standout brands at SXSW 2013
Austin's SXSW event, a huge marketplace for brands, has a few brand standouts this year.
By Wendy Parish • March 11, 2013 -
Twitter gets TV-aligned ad buying platform
Twitter partner TGI Digital's ad buying platform, Calendar Live, allows advertisers to match up Promoted Tweets to particular TV programming.
By Wendy Parish • March 7, 2013 -
Is Twitter disrupting the internet status quo?
Twitter is making ad system changes that threaten big internet players like Google and Facebook.
By Wendy Parish • March 6, 2013 -
Facebook study: 1 out of 3 friends see your posts
Facebook's data scientists examined the reach of each post.
By Wendy Parish • March 6, 2013 -
Got a problem? Call an advertising mercenary
High-profile freelancers can solve tough problems — at a price.
By Wendy Parish • March 6, 2013 -
New trend: Brands solve problems consumers never knew they had
Brands use consumer research to identify new problems their products can solve for consumers.
By Wendy Parish • March 5, 2013 -
Amazon widens mobile ad network to reach Android
Amazon Mobile Ads API could rival Google and Facebok's ad networks.
By Wendy Parish • March 4, 2013
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