Data/Analytics: Page 125
-
Shape magazine's native ad blurs the line
Shape acted as both publisher and advertiser in an editorial-looking ad for Shape Water Boosters.
By Wendy Parish • Jan. 17, 2014 -
What are the most recognized marketing tech brands?
A survey from Marketing Land reveals which marketing tech brands have the best name recognition.
By Wendy Parish • Jan. 17, 2014 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Legal marijuana ads slow to take off
Legal marijuana in Colorado and Washington hasn't sparked an ad wave yet.
By Wendy Parish • Jan. 16, 2014 -
43% of B2B advertisers expect to grow mobile in 2014
A new American Business Media report shows big growth in mobile overall.
By Wendy Parish • Jan. 16, 2014 -
Fotolia
What headlines inspire more clicks?
Research from BI Norwegian Business School looks at what headlines are most likely to inspire clicks.
By Wendy Parish • Jan. 15, 2014 -
Twitter adds better targeting functions to Tailored Audiences
The new features can build lists based on user bios, follower counts, verified status and more.
By Wendy Parish • Jan. 14, 2014 -
Publishers increasingly appointing programmatic ad chiefs
The New York Times, Meredith, and The Washington Post have all appointed leaders to oversea their programmatic business.
By Wendy Parish • Jan. 14, 2014 -
Google makes most expensive acquisition yet with Nest
The tech giant paid $3.2 billion for the developer of smart thermostats and smoke detectors.
By Wendy Parish • Jan. 13, 2014 -
'Post ad tech' firm Turn raises $80M in funding
Turn will invest the funding in further developing its data platform.
By Wendy Parish • Jan. 13, 2014 -
Does spending $4M on a Super Bowl ad produce results?
A new study from Communicus reports that 80% of ads during the big game do nothing to help sales.
By Wendy Parish • Jan. 13, 2014 -
Digital media scrambles to keep up with legal marijuana
Last week's legalization of recreational marijuana in Colorado created a whole new industry in digital media.
By Wendy Parish • Jan. 10, 2014 -
2014 State of Marketing Report: 98% of marketers plan to increase budgets in the new year
ExactTarget surveyed 2,500 marketers on a number of marketing themes including challenge and success metrics, email, social media and mobile marketing.
By Wendy Parish • Jan. 9, 2014 -
Fotolia
New app Confide is the Snapchat for business
A former AOL executive developed Confide to help professionals send private or sensitive information without a record.
By Wendy Parish • Jan. 8, 2014 -
6 ways to kill your mobile growth in 2014
Mobile adoption and commerce is entering a new era of growth. Spurred by increased consumer usage of mobile devices for searching, shopping, promotions, marketing, and buying on-device and in-store, its outlook is nothing but positive. Brands now have a wide range of creative technologies and cam...
Jan. 7, 2014 -
Check-In CES: Smartwatch Startups
Wearable technology is presented as a single trend, but it is in fact the convergence of two trends – fitness tracking and smartphone connectivity. The next wave of wrist technologies is trying to bridge this divide with broad-spectrum, multipurpose devices. The problem is that these device...
Jan. 7, 2014 -
Check-In CES: Sony
Jan. 7, 2014 -
Social media 'click farms' are big business
Paying for Facebook likes, Twitter followers, and YouTube views has become commonplace among businesses, celebrities and even the U.S. State Department.
By Wendy Parish • Jan. 7, 2014 -
Michael Bay Panics at Samsung CES Show
Hollywood director Michael Bay just freaked out at a Samsung presentation in Las Vegas. The “Transformers” director walked off stage after a teleprompter malfunction left him for a loss for words. Samsung is known for hosting scripted events with big star personalities. Last year, su...
Jan. 6, 2014 -
Why Apps Will Dethrone Content as King of Digital Marketing
The sites with the best tools dominate the web. Facebook, Twitter, Google, YouTube, WordPress, and LinkedIn don't owe their success to content marketing because they are more than content. Here's why apps are the future of digital marketing.
Jan. 6, 2014 -
Pandora will now offer in-car ads
The streaming radio service has signed in-car ad deals with BP, Ford, State Farm and Taco Bell.
By Wendy Parish • Jan. 6, 2014 -
Calif. crop circle the work of Nvidia marketing team
Chip-maker Nvidia pulled the stunt to help promote its latest mobile processor, the Tegra K1.
By Wendy Parish • Jan. 6, 2014 -
Startup Tubular claims better YouTube analytics
Can its AudienceGraph technology provide a better picture of web video audiences?
By Wendy Parish • Jan. 6, 2014 -
Opera Mediaworks expands Latin American team
The move precedes the 2014 World Cup and 2016 Summer Olympics in Brazil.
By Wendy Parish • Jan. 2, 2014 -
Report: Local digital ad spend to grow 14% annually through 2018
A report from BIA/Kelsey predicts digital spending overall will hit $44.5 billion by 2017.
By Wendy Parish • Jan. 2, 2014 -
Snapchat's image tarnished by New Year's hack
An exploited security flaw in the messaging app's software exposed the personal information of 4.6 million users.
By Wendy Parish • Jan. 1, 2014
Previous
