Data/Analytics: Page 122
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Cipher Group and MediaMath create multicultural programmatic trading desk
Will the new tool make it easier for advertisers to reach those consumers?
By Wendy Parish • Feb. 25, 2014 -
Oracle expands its marketing cloud with BlueKai buy
Industry reports estimate Oracle could spend as much as $450 million for the data management and analytics solution.
By Wendy Parish • Feb. 24, 2014 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Twitter eyes the silver screen with NCM partnership
A partnership with NCM Media Networks will bring Twitter Amplify-fueled ads to movie theaters.
By Wendy Parish • Feb. 24, 2014 -
WPP topped acquisitions in 2013 with 54
How big was the gap between WPP and the next firm on Results International's list?
By Wendy Parish • Feb. 24, 2014 -
Publicis gives Lotus Notes the boot
After continuous complaints from employees, Publicis will switch to Microsoft Outlook.
By Wendy Parish • Feb. 24, 2014 -
Facebook expands ad targeting features
The social network is competing with LinkedIn by creating a search by job title function.
By Wendy Parish • Feb. 21, 2014 -
Sonata brings its hyper-local mobile ad platform to NYC
The Spanish company is looking to establish a U.S. presence.
By Wendy Parish • Feb. 21, 2014 -
Rocket Fuel experiences 126% growth, still not profitable
Despite record growth, the digital ad tech firm isn't yet profitable.
By Wendy Parish • Feb. 20, 2014 -
Beckon
Beckon's new application simplifies big data for marketers
Software automatically compiles data from any source to provide results similar to travel tool TripIt.
By Wendy Parish • Feb. 20, 2014 -
Hipcricket to bring mobile marketing to Google Glass, iWatch
The AD LIFE platform will now support a range of wearable tech.
By Roger Riddell • Feb. 20, 2014 -
Reebok hires Venables Bell & Partners as global lead agency
The indie agency scored the job after Reebok's review, in which incumbent DDB didn't participate.
By Wendy Parish • Feb. 20, 2014 -
Getty
MarketMeSuite to integrate with Constant Contact
The social media management and marketing platform has integrated with Constant Contact.
By Wendy Parish • Feb. 20, 2014 -
Yahoo unveils 'Gemini' native ad and mobile search marketplace
Gemini will serve as a one-stop shop for advertisers to buy, manage, and optimize mobile search and native advertising.
By Wendy Parish • Feb. 19, 2014 -
Update to my Dell Hell Story
The original story was here. Summary: Dell Venue 8 Pro tablet dies a few weeks after buying it. I go through hell trying to get it serviced, more hell, more hell, some social media people try to help, kind of reinforcing the part that bugs me (that baseline service is broken and this shouldn̵...
Feb. 19, 2014 -
Oracle creating unified marketing software suite
The move follows a series of marketing-related software acquisitions.
By Wendy Parish • Feb. 19, 2014 -
Kochava experiences boost after Facebook drops Kontagent, HasOffers
The mobile analytics and optimization firm released version 2.0 of its platform this week.
By Wendy Parish • Feb. 19, 2014 -
Magna signs upfront deal with Google for $100M
The deal gives the ad giant access to Google's inventory, data, and direct client assistance.
By Wendy Parish • Feb. 18, 2014 -
Half of Mondelez's ad budget will go to digital by 2016
The Oreo maker spent close to $200 million in the space in 2012.
By Wendy Parish • Feb. 18, 2014 -
Advertising to play key role in King.com's $500M IPO
The Candy Crush creator's revenue model requires it to devote significant attention to advertising.
By Wendy Parish • Feb. 18, 2014 -
Piracy sites raked in $227M in ad revenue in 2013
The Digital Citizens Alliance has provided the first tally of how much sites running pirated material are pulling in.
By Wendy Parish • Feb. 18, 2014 -
Dell Hell Redux?
I need to start this post with a disclaimer: I have occasionally done work for Dell, and am friends and have been friends with several of their staff. I have a very personal wish and hope that Dell succeeds as a company, and many of the best social media stories ever told were told about Dell, es...
Feb. 18, 2014 -
Yahoo's newest acquisition: Distill
Distill's founders have experience at Tapjoy and will help build out Yahoo's mobile ad solutions.
By Wendy Parish • Feb. 17, 2014 -
SMG signs Microsoft ad deal while struggling to keep company's business
SMG will buy inventory across Microsoft properties, but can it remain the company's media agency?
By Wendy Parish • Feb. 14, 2014 -
The Guardian is taking a different approach to native ads
The U.K. publication's in-house branded content unit, Guardian Labs, has signed Unilever as its first client.
By Wendy Parish • Feb. 14, 2014 -
UPDATE: HasOffers & Kontagent dropped from Facebook partner program
The partners were let go for holding onto user data too long.
By Wendy Parish • Feb. 13, 2014
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