Video: Page 69

  • Poise enlists actress Busy Phillips for new campaign
    Image attribution tooltip
    Courtesy of Poise
    Image attribution tooltip

    Poise and Busy Phillips speak frankly about bladder leakage in new campaign

    The brand is tapping into women's desires for more open conversations about body issues that come with giving birth and aging.

    By Dianna Christie • March 11, 2020
  • Image attribution tooltip
    KIND Healthy Snacks
    Image attribution tooltip

    Kind racks up 1M views for 'Mini' digital campaign

    Entertaining content across Instagram and YouTube includes an AR game encouraging people to virtually catch Mini bars in their mouths.

    By • March 10, 2020
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
    Image attribution tooltip
    FreshSplash via Getty Images
    Image attribution tooltip
    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Jeep touts Renegade SUV in social campaign starring Now United
    Image attribution tooltip
    Courtesy of FCA
    Image attribution tooltip

    Jeep taps global pop group Now United for social campaign

    The carmaker is targeting first-time buyers with daily and weekly shows on YouTube and branded posts on Instagram, TikTok and Twitter.

    By • March 10, 2020
  • A promotional still of Taco Bell's new Triplelupa menu item that will be available for a limited time starting March 12, 2020
    Image attribution tooltip
    Courtesy of Taco Bell Corp.
    Image attribution tooltip

    Taco Bell taps TikTok's vertical video format for TV ad

    The effort marks the first time TikTok has partnered with a brand on a national advertising campaign and references trends on the app, like "eboys."

    By • March 10, 2020
  • Image attribution tooltip
    Perzonseo Webbyra / Flickr
    Image attribution tooltip

    Disney's Freeform, Snapchat gender flip US currency to promote female-focused series

    An AR-powered activation timed around Women's History Month promotes an alternate history show about witches called "Motherland: Fort Salem."

    By • March 9, 2020
  • Image attribution tooltip
    Grindr
    Image attribution tooltip

    Grindr sold by Chinese owner amid US security concerns

    The sale may have implications for ByteDance's ownership of TikTok.

    By • March 9, 2020
  • Image attribution tooltip
    Permission granted by Quibi
    Image attribution tooltip

    Quibi signs Canada's Bell Media as marketing, content partner

    Bell Media will produce exclusive news and sports content for Quibi's "Daily Essentials" of streamed video programming.

    By • March 9, 2020

  • AI rejected by a growing number of marketers, study says

    One reason marketers are moving slowly to embrace AI could be that there is no central authority within organizations to oversee the tech.

    By Dianna Christie • March 9, 2020
  • Volkswagen ad
    Image attribution tooltip
    Courtesy of Volkswagen
    Image attribution tooltip

    Volkswagen taps 'Succession,' 'Billions' stars for ad series on excess

    Starring Paul Giamatti and Kieran Culkin, a new campaign highlights the Atlas Cross Sport SUV as a reasonable purchase among outlandish buys.

    By Dianna Christie • March 9, 2020
  • Jeep Wrangler launches multi-channel campaign to build off-road community
    Image attribution tooltip
    Courtesy of FCA
    Image attribution tooltip

    Jeep leans on fans, multichannel campaign to build off-road community

    With more than 13 million social media followers, the brand looks to strengthen its emotional connection with fans to drive interest in the Wrangler.

    By Dianna Christie • March 6, 2020
  • A Times Square takeover promoting SK-II's new "VS" Series that occured on March 4
    Image attribution tooltip
    Courtesy of SK-II
    Image attribution tooltip

    P&G's SK-II, Simone Biles battle online trolls in epic animated series

    A Times Square takeover promoted the effort that draws on Japanese culture to depict fantastical recreations of six Olympic athletes' experiences.

    By • March 5, 2020
  • Jägermeister sponsors NHL video series on social media
    Image attribution tooltip
    Retrieved from NHL on March 05, 2020
    Image attribution tooltip

    Jägermeister sponsors NHL video series on social

    "Men in Blazers on Ice" airs every Wednesday on the league's YouTube, Twitter, Instagram and Facebook channels.

    By • March 5, 2020
  • Image attribution tooltip
    Permission granted by Quibi
    Image attribution tooltip

    Quibi raises $750M as start date looms

    The mobile video startup will use the additional funds to expand its programming and support technical development.

    By • March 5, 2020
  • Jaguar launches live-action, CGI ads
    Image attribution tooltip
    Courtesy of Jaguar
    Image attribution tooltip

    Jaguar taps James Bond credits director for new ad campaign

    A series of six ads combines live-action footage with CGI to show the new F-TYPE sports car racing alongside wild horses, among other feats. 

    By Dianna Christie • March 4, 2020
  • Lay's taps football stars Lionel Messi, Paul Pogba & Lieke Martens for new video, packaging
    Image attribution tooltip
    Courtesy of PepsiCo
    Image attribution tooltip

    Lay's calls on Lionel Messi, Lieke Martens for soccer tournament spot

    The players star in a 60-second spot, behind-the-scenes footage and special-edition packaging ahead of the UEFA Champions League final.

    By Dianna Christie • March 4, 2020
  • Chili's celebrates 45th birthday with TikTok challenge
    Image attribution tooltip
    Courtesy of Chili's Grill & Bar
    Image attribution tooltip

    Chili's celebrates 45th birthday with debut TikTok challenge

    The casual dining chain is establishing a foothold on TikTok after seeing its brand mentioned 10 million times in organic posts.

    By • March 3, 2020
  • Pluto TV launches $30M campaign, brand refresh
    Image attribution tooltip
    Courtesy of ViacomCBS
    Image attribution tooltip

    ViacomCBS showcases Pluto TV refresh with $30M campaign amid growing competition

    The ad-supported OTT service also introduced an updated interface to help viewers find movies, shows and on-demand programming.

    By • March 3, 2020
  • Image attribution tooltip
    Thai Phi Le
    Image attribution tooltip

    Dunkin' drafts 'Cheer' star for Instagram sweepstakes

    Gabi Butler, the all-star cheerleader who appears in the Netflix docu-series, will post a special "Dunkin' cheer" to the company's account.

    By • March 3, 2020
  • Reynolds taps World’s Strongest Man for first sustainability-focused ad campaign
    Image attribution tooltip
    Courtesy of Periscope
    Image attribution tooltip

    Hefty taps world's strongest man for 1st sustainability-focused campaign

    Humorous videos of Martins Licis pulling a plane highlight how the brand has helped convert 300 tons of hard-to-recycle plastics into valuable resources.

    By Dianna Christie , • March 3, 2020
  • Image attribution tooltip
    Elijah O'Donell / Unsplash
    Image attribution tooltip

    Gen Z relies on influencers for purchase decisions, Kantar says

    Almost half of young adults have made a purchase decision based on an influencer's recommendation.

    By • March 2, 2020
  • Callaway's new Jaws MD5 wedges
    Image attribution tooltip
    Courtesy of Callaway
    Image attribution tooltip

    Callaway Golf's shoppable video ad drives click throughs, cuts bounce rate

    Targeted audiences were divided into baby boomer/Gen X and millennial/Gen Z​ cohorts to gather data about product interest by age group and club category.

    By Dianna Christie • March 2, 2020
  • Avocados From Mexico partners with MyFitnessPal on healthy eating challenge
    Image attribution tooltip
    Courtesy of Avocados From Mexico
    Image attribution tooltip

    Avocados From Mexico teams with MyFitnessPal on healthy eating challenge

    By submitting an email address and mobile number, fans can engage with "Cooking Healthy with Thalía" via text, email and voice message.

    By • March 2, 2020
  • Sonic Drive-In refreshes brand identity to focus on real families
    Image attribution tooltip
    Courtesy of Sonic Drive-In
    Image attribution tooltip

    Sonic Drive-In shifts away from '2 Guys' to showcase real families

    The chain's first work with new agency Mother includes a brand identity refresh that focuses on real people.

    By Dianna Christie • March 2, 2020
  • Kawhi Leonard stars in New Balance's new video series
    Image attribution tooltip
    Courtesy of New Balance
    Image attribution tooltip

    New Balance debuts Kawhi Leonard-starring ads to support new NBA partnership

    A campaign profiling athletes launches as the apparel brand strikes a multiyear deal to become an official global marketing partner of the league.

    By Dianna Christie • Feb. 28, 2020
  • Image attribution tooltip
    Peter Adams for Marketing Dive
    Image attribution tooltip

    TikTok to grow 22% to 45M US users this year, eMarketer says

    TikTok's growth rate has slowed, but more than one-fifth of U.S. social media users are expected to look at the app at least once a month in 2020. 

    By • Feb. 28, 2020