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Doritos
Doritos lets mobile fans create Super Bowl dance videos with AI app
The snack brand looks to inspire TikTok dance videos with its big game ad starring Lil Nas X and Sam Elliott.
By Robert Williams • Jan. 30, 2020 -
Walmart's 1st Super Bowl ad touts pickup service with famous aliens
The 60-second spot stars iconic characters in their unusual modes of transport picking up groceries at Walmart.
By Dianna Christie • Jan. 30, 2020 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Amazon leads in social media reaction to Super Bowl teasers
Overall, fewer Super Bowl ad teasers have been released in advance of game day so far, but social sharing and commenting are up from 2019.
By Robert Williams • Jan. 29, 2020 -
Mtn Dew
Mtn Dew brings 'Shining'-inspired Super Bowl campaign to social media
The PepsiCo brand is extending its big game effort with Instagram, Snapchat and TikTok elements.
By Robert Williams • Jan. 29, 2020 -
Pringles
How Pringles' 'Rick and Morty' tie-up stretches far beyond the Super Bowl
In a broader campaign, the Kellogg marketer is pushing into new areas like San Diego Comic-Con and integrating with a "Pocket Morty" mobile app.
By Peter Adams • Jan. 29, 2020 -
Sports sponsorship spend to increase the most in a decade, report says
Led by investment in the 2020 Olympics, worldwide sports sponsorships are expected to bring in $48.4 billion this year, up 5%.
By Dianna Christie • Jan. 29, 2020 -
1-800-Flowers revamps app with AR bouquets, Venmo payments
Ahead of Valentine's Day, the flower delivery service relaunched its desktop website as a progressive web app for easier smartphone browsing.
By Robert Williams • Jan. 28, 2020 -
Hyundai
Hyundai unveils TikTok video short to support Super Bowl campaign
The carmaker's video stars former "Saturday Night Live" cast member Rachel Dratch completing the popular #onedayafterwatching challenge.
By Robert Williams • Jan. 28, 2020 -
Pinterest
Estée Lauder, Sephora unveil shoppable AR makeup try-ons on Pinterest
Pinterest's new Try On feature works with Lens, the image-sharing app's visual search tool.
By Robert Williams • Jan. 28, 2020 -
How Super Bowl regular Avocados From Mexico keeps its strategy fresh
With its sixth consecutive appearance, the brand is angling for disruption with a blockchain tie-in and creative starring Molly Ringwald.
By Peter Adams • Jan. 27, 2020 -
'Overwatch,' 'Call of Duty' leagues to stream exclusively on YouTube
Activision Blizzard's partnership with Google is another blow to rival platform Amazon Twitch.
By Robert Williams • Jan. 27, 2020 -
Doritos
Doritos rebrands Post Malone as Post Limón for new product push
After the spot debuted at last night's Grammy Awards, the rapper changed his name on social media to support the campaign.
By Dianna Christie • Jan. 27, 2020 -
Fox adds commercial time to Super Bowl amid strong marketer demand
Flexible "floater" slots will appear during unplanned breaks in gameplay to provide organic interruptions in the biggest live event of the year.
By Robert Williams • Jan. 27, 2020 -
Banana Republic
Banana Republic celebrates artistic visionaries in campaign for Black History Month
The "Color-Full" campaign is the first to come out of Gap Inc.'s Color Proud Council, which attempts to bring a range of voices to its teams and productions.
By Dianna Christie • Jan. 24, 2020 -
Column
Campaign Trail: The US Census Bureau urges America to take action with 1,000 ads
The creative, developed by agency VMLY&R, spans 13 languages, a dozen partners and focuses on multicultural outreach to urge participation in the 2020 census.
By Natalie Koltun • Jan. 24, 2020 -
Marketers unify to stop flow of ad revenue to 'harmful' content
Even with the backing of some of the world's biggest marketers, including P&G, Mars and PepsiCo, GARM's goals might not be realized in the near future.
By Robert Williams • Jan. 24, 2020 -
Dunkin' challenges Instagram users to design cold brew sweaters
Hockey fans can enter to win a personalized sweater as part of the chain's "Talkin' Hockey" campaign debuting around the NHL's All-Star Weekend.
By Robert Williams • Jan. 23, 2020 -
How Verizon links 5G to its ongoing first responder homage
For the first Super Bowl with in-stadium 5G, the telecom returns to messaging from previous games and ties it to the future.
By Chris Kelly • Jan. 23, 2020 -
Planters kills off Mr. Peanut, plans Super Bowl funeral ad
The Kraft Heinz brand looks to keep the social media conversation going before, during and after its big game spot.
By Dianna Christie • Jan. 23, 2020 -
Old Spice returns to roots for 10th anniversary of 'Smell Like a Man, Man' campaign
In an ad that targets younger audiences, the iconic brand character "Old Spice Guy" is back as an embarrassing dad.
By Dianna Christie • Jan. 23, 2020 -
Getty
Super Bowl viewing shifts to connected devices, study finds
The percentage of viewers who said they'll watch the big game on a smartphone rose to 11% from 7% last year.
By Robert Williams • Jan. 22, 2020 -
DoubleVerify rolls out certification program to address CTV ad fraud
Amobee, MediaMath, SpotX, The Trade Desk and AT&T's Xandr are the first ad-tech platforms to receive the certification.
By Robert Williams • Jan. 22, 2020 -
Ford focuses on black women with 'Built Phenomenally' campaign
Created by and for black women, the new campaign illustrates the carmaker's commitment to inclusive representation in its advertising.
By Dianna Christie • Jan. 22, 2020 -
Instagram deprecates IGTV button as mobile streaming bet fails to take off
Launched with major fanfare two years ago, the feature has seen slim user adoption and a lack of monetization options for creators.
By Peter Adams • Jan. 21, 2020 -
TikTok revenue surges fivefold as global downloads hit 738M
The app's lifetime downloads reached 1.65 billion, making it one of the most popular apps in the world.
By Robert Williams • Jan. 21, 2020
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